What is a Master Franchise? Typically a master franchise allows you to take on a territory of a franchise in order to develop that franchise. Within the master franchise, you may sub franchise to other individuals or run/maintain the portfolio of franchises yourself.
What are the advantages of taking on a Master Franchise?
As the master franchisee, you have a monopoly of a particular area. You are not competing with any other franchisees within the franchise and you have control of the prominence and coverage of the franchise within the master franchise territory.
Essentially, a master franchise is taken on by an individual who was to become a manager of multiple franchises more than a franchisee, because the individual becomes the sales manager of the franchise for that area. Their job is to develop the coverage and effective maintenance of the franchises within their territory.
Who should investment in a Master Franchise Business Opportunity?
Master Franchising is not for everyone. First of all, an investment in a master franchise business opportunity costs considerably more than your average franchise investment. Also, the individual who wants to run their own business and be involved in the day to day running of a business is probably not going to find what they’re looking for by taking on a master franchise. Master franchisees are, in effect, area managers for the franchise; they also must sell the franchise to prospective franchisees. Therefore different skill sets are involved such as sales skills as opposed to micro management skills. This should be taken into account before taking on a master franchise. Master Franchise opportunities are generally suited to individuals who already have experience in the chosen industry and strong business acumen.
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