Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!
When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.
Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.
The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.
How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
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After the launch of her New Zealand territory in January 2021, only the third territory to launch in the country, Lish's determination and un-rivalled work ethic have seen her BFT franchise go from strength to strength with over 350 members signed up just two years on from opening and continuing to grow.
"I first found out about BFT in 2019, when they were new to New Zealand. The first studio was Hamilton North – just a few miles from where I live. My friends and I were training at another group fitness facility at that time, but we decided to try out BFT as it seemed to be all everyone in Hamilton was talking about. Once we tried our first class, I was sold and enquired about purchasing the last remaining territory in Hamilton – Hamilton East,” explained Lish.
"I've always had a passion for helping people. Before joining BFT, I ran a few local childcare centres. After a few successful years, I managed to move up the career ladder and oversee a group of childcare centres to ensure they were delivering quality education. However, during the pandemic, I decided I wanted to help people in a different way… this time through health and fitness.
“I was so invested in BFT because when I was younger, I found myself in a dark place and exercise was my outlet. I couldn't believe the drastic positive change working out had on me. It helped me so much and gave me the hunger and drive to want to do that for others who may be struggling. After attending a few sessions and experiencing BFT’s range of workout programmes first hand, it was clear to me that this was a business I wanted to be a part of.”
BFT's programme uses proven, scientifically validated training methodologies to develop 13 varied programmes into eight-week progressive training blocks. Each training block's foundation uses validated periodisation principles and progressive overload to provide BFT members with the best chance to achieve their health and fitness goals. These are the same principles and methodologies that are employed by conditioning coaches around the world to train elite athletes!
"One of the reasons we have been so successful is because all our coaches live and breathe BFT, and this passion filters down to our members. Proof of this is that in our first 12 months of operating, our revenue was over £235,000. As well as this, we still have so many of our foundation members still with us two years later. This is a testament not only the training methodology of BFT, but to the people we employ. We have adopted the mantra: "Come for the results, stay for the people", which is something we swear by here. Despite having a wide variety of people in our gym; young, old, different ethnicities and fitness levels, everyone feels safe and welcome, which is all I ever wanted.
"Since we joined the network, the BFT head office has always been a phone call away. From the initial training to the day-to-day support two years down the line, the help we receive by the team has been fantastic. And despite there now being so many BFT locations across the globe, we are still able to connect with the founders, Cameron and Richard, whenever we need to. It feels like one big family."
BFT does not just offer great support to franchisees. The franchise also aims to provide a great member experience. We are deeply rooted in our communities and encourage our franchisees to embrace their local community as well as the BFT franchisee community.
"Our focus on providing a great community atmosphere is the foundation of our success for any studio. If you have a strong community, retention of members and staff will never be an issue. Because the importance of community is driven from the very top in head office, it filters down to our studios which is a massive differentiator from many other gyms.
"For anyone in the UK fanatical about helping people, joining BFT could change your life. Nowadays, I can't imagine myself in any other career. Seeing my members thrive makes me so happy and knowing my centre has become a safe space where new friendships have formed and so many goals have been achieved, gives me an unbelievable sense of pride. It's the best journey we could have taken."
With 50,000+ members and more than 225 studios open across Australia, New Zealand, Singapore, USA and the UK, BFT is an internationally recognised fitness brand with proven success in its science and technology-based functional and strength-based training. BFT provides workouts with more than just scattered programming and results; it is also a welcoming, inclusive, motivating environment. If you’re interested in having the same success as our New Zealand franchisees here in the UK, please get in touch with our franchise opportunity, by simply clicking below:
