Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!
When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.
Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.
The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.
How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
The perfect match: Why you should invest in a franchise that aligns with your own ethos
Choosing to invest in a franchise is a big decision. There’s plenty to consider, from the financial commitment and growth potential to the training and support on offer. But beyond the numbers, there’s another question worth asking: does the brand actually reflect what matters to you
Running your own business takes time, energy and commitment. And when you genuinely believe in what you’re offering, share the values of the people around you and feel passionate about the difference you’re making, there’s an extra sense of purpose behind everything you do.
Believe what you’re investing in
A strong business model is important, but so is having a genuine interest in the product or service you are offering and a strong belief in what the brand is trying to achieve.
Body Fit Training (BFT) – the global fitness franchise – was founded by Cameron Falloon with a clear purpose: creating a fitness experience that people could enjoy and sustain over time. That belief helped shape the brand from the outset.
Find people who share your values
Joining a franchise means becoming part of a wider network, so take time to meet the head office team and speak to existing franchise partners. Their experiences can tell you a lot about the culture and whether it’s somewhere you’d feel comfortable building a business and being part of the network.
For Cam, the people behind BFT have been central to its growth. “I’m incredibly proud of how far BFT has come, but even more proud of the people who make it what it is. Our franchise partners, our coaches, our members, our franchise HQ team – they’re the reason this brand has grown the way it has.”
It’s also worth thinking about what motivates you. Whether it’s helping people, building a community or achieving financial independence, look for a franchise whose priorities align with your own.
Make sure the commitment goes both ways
As a franchise partner, you’ll invest money, time and trust in the business. It’s important to know the franchisor is equally committed to your success. Look beyond the initial training. Ask how franchise partners are supported through challenges, whether their feedback is taken seriously and what ongoing guidance is available.
Cam sees that support as a key responsibility of the franchisor. “Our job is to keep making our franchise partners better – more capable, more confident, more profitable.
“There’s an extensive back end to our franchise model that continues to evolve to support our franchise partners. Legal, financial, marketing, sales, education and so on. Constantly refining these elements for those who invest in our brand is key. Their investment of time, money and trust comes with enormous responsibility.”
Think beyond opening day
It’s easy to focus on launching a franchise, but what happens a few years down the line matters as well. Whether your ambition is to run one location or expand into multiple sites, check that the network offers room to develop.
Consider the brand’s future plans, too. A willingness to adapt to changing customer expectations and market conditions can make a real difference to the opportunities available as your business grows.
For Cam, continued success means evolving without losing sight of what made people believe in BFT in the first place: “The industry will keep evolving and the brands that succeed will be those willing to learn, adapt and innovate – without losing sight of what made people believe in them. We’ve refined our programming, strengthened our coaching, invested in technology and continued to support our franchise partners in growing strong, sustainable communities.”
Ultimately, the right franchise needs to make sense commercially, but it should also be a business you believe in, with people you trust and ambitions that match your own. Getting that balance right provides a strong foundation.
