Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!
When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.
Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.
The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.
How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
Competition meets community: BFT raises the stakes with PODIUM Series
Body Fit Training (BFT) is taking fitness beyond the workout with the launch of its new PODIUM Series – a new global competition designed to help franchisees drive member engagement, improve retention and unlock new revenue opportunities.
By bringing performance, competition and community together in one high-energy event, PODIUM gives franchisees a powerful new way to elevate the member experience while strengthening the brand’s commercial outcomes.
A new kind of training experience
PODIUM takes BFT’s science-backed training model and reframes it as a structured competition inside the studio environment.
Members compete in teams of two, working through four performance zones designed to test strength, conditioning, endurance and overall work capacity. Results are tracked live on a leaderboard, adding pace and intensity to a format that remains grounded in measurable training.
The inaugural PODIUM event will be held on Sunday 2nd August with final winners announced on 4th August. While the format introduces a clear competitive layer, it remains anchored in BFT’s core methodology of progressive, coach-led training delivered within a supportive group environment.
For BFT’s founder Cameron Falloon, PODIUM was created to evolve how members experience training without changing what makes BFT so unique. “We’ve always focused on measurable progress at BFT, so PODIUM is really about giving that progress a different stage.”
More than a member event
While PODIUM is built around competition, its wider impact sits in how it changes day-to-day behaviour inside the studio. Having a clear event to train towards encourages more consistent attendance, strengthens accountability and gives members a shared goal beyond their regular programming.
That shared connection deepens the relationships within the community – members are actively preparing to achieve a collective milestone, which naturally lifts engagement in the weeks leading up to the event.
For franchisees, that translates into stronger retention drivers and a more activated membership. It also creates an opportunity to introduce new people to BFT, with non-members able to participate in the experience to see BFT’s model in action.
What PODIUM means for franchisees
PODIUM introduces an additional layer to the studio business model for franchisees. Alongside standard membership revenue, the event opens up ticket sales as well as local sponsorship, merchandise and event-day activations.
For Cam, “By creating a high-energy entry point for non-members, PODIUM supports member acquisition in a way that feels experiential rather than promotional. Studios are able to showcase their coaching, culture and training in a live environment, which often converts more effectively than traditional marketing channels.”
Built for scale: designed for franchise growth
Despite being developed as a globally scalable format that can be delivered consistently across BFT’s international network, PODIUM will allow each studio to adapt how they deliver the event in accordance with their local market.
Franchisees are also supported end-to-end across programming, operations, sales and marketing to ensure delivery is simple, repeatable and commercially effective.
“Our focus has always been to build things that help our franchisees grow in real terms,” added Cam. “PODIUM is simple to execute but it works across multiple parts of the business – engagement, retention and local revenue. That’s what makes it valuable for our franchisees at a studio level.”
