Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!
When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.
Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.
The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.
How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
2026: Why community training is the fitness trend that’s here to stay
For a long time, fitness has been sold as a solo mission – headphones in, head down, get it done. But if the past few years have taught us anything, it’s that training alone isn’t always what keeps us going. Motivation dips, life gets busy and suddenly that once-solid routine starts to slide.
As we head into 2026, we’re seeing a clear shift: people don’t just want better workouts; they want better experiences. The 2025 UK fitness report suggests community fitness is as much a key element of people’s fitness journeys as costs, accessibility and technology1.
At Body Fit Training (BFT), we see it every day. When people train together, they show up more consistently, push themselves further – and enjoy the process a whole lot more. And the benefits go beyond physical results too. Training as part of a community supports mental wellbeing, giving people connection, confidence and a positive anchor in their week.
Motivation hits different when you’re not alone
Training on your own relies heavily on willpower. And willpower doesn’t always show up when you need it most. Community training takes some of that pressure away by building accountability. When you know there are familiar faces working with you, it’s easier to turn up – even on the days you’d rather stay on the sofa.
There’s also a mindset shift happening. You’re no longer relying on self-discipline – you’re part of a shared effort. Encouragement from coaches, support from others in the room and a bit of friendly competition can all help push you further – often without even noticing.
And the best part? You don’t need to be super fit, experienced or confident to get started. You just need to turn up. Everything else builds from there.
Consistency beats perfection
Most people don’t stop training because it’s too hard. They stop because it becomes repetitive, lonely and difficult to fit around real life.
Group sessions naturally create rhythm in the week. They add structure, routine and a reason to commit regularly, rather than relying on short bursts of motivation that fade fast. Over time, that routine becomes habit – and habits lead to long-term results.
Showing up consistently will always beat chasing the ‘perfect’ workout – if that even exists! Progress comes from doing the basics well, week after week. And it’s a whole lot easier when you feel connected to the people training alongside you.
Fitness is becoming a social space again
Gyms are no longer just places to train in and leave. The last few years have shown they’re becoming spaces where people feel welcomed, supported and part of something. In fact, members who attend more than two group classes a week are 50% more likely to stay engaged beyond a year2.
Why? Well, community training offers social connection without forced socialising. You don’t need to plan meetups or make awkward small talk – relationships evolve naturally through shared effort and progress.
This matters more than ever, especially for people working remotely, those who are new to a city or those simply looking for more connection in their week. At BFT, we know there’s a lot more to a workout than actually working out – we focus on the community around it, because that’s what keeps people coming back.
Community training supports mental wellbeing
We know exercise is good for mental health, but training together takes those benefits even further. In the UK, 76% of gym-goers say mental wellbeing is a key reason to keep coming back3 – a clear sign fitness is about more than just physical results.
So, how does training together support your mental health?
Here are a few key ways:
- Reduced stress – moving together helps you switch off from work, screens and daily pressures
- Improved mood – shared energy, encouragement and endorphins make sessions feel uplifting rather than draining
- A sense of belonging – being recognised, supported and part of a group builds confidence and connection
- Routine and structure – having set sessions creates a positive rhythm in the week.
Over time, training becomes something to look forward to – rather than something to squeeze in. It’s a break from isolation, a boost for mental health and a reminder that fitness is about feeling good, not just getting fitter.
As we move into 2026, the message is simple: don’t just train harder – train together.
At BFT, we see first-hand how powerful community can be. It’s the number one reason why our members continue to train with us. And the strongest fitness trend will always be the one people actually stick to.
1 UK health & fitness report, Sport England, March 2025
2 ACSM worldwide fitness trends, Future directions of the health and fitness industry, November 2025
3 The Guardian, UK gyms busier than ever, April 2025
