Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!
When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.
Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.
The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.
How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
Different by design: BFT marks 10 years at the pinnacle of fitness franchising
Body Fit Training (BFT) is celebrating its 10th anniversary this autumn. Over the past decade, the brand has grown to 300+ studios across 14 countries, while continuing to develop its innovative approach to both fitness and franchising.
Founder Cameron Falloon has built BFT around a model designed to give franchise partners the structure, support and tools needed to create successful studios around the globe.
In this anniversary Q&A, Cam looks at what has kept BFT distinctive, the lessons that have shaped its approach to franchising, how the business has continued to evolve and where the brand goes next.
What made BFT stand out from the crowd?
Before BFT, group fitness training was based on high-intensity, high-fatigue workouts, without much thought about how people actually progress or stay consistent.
Coming from elite sport, I knew there was a better way. Athletes train with structure, purpose and variety – and they train in a way that allows them to show up every day without burning out. I wanted to bring that methodology into everyday fitness so people could train consistently, with high-quality coaching, combined with strength and conditioning training that was genuinely sustainable.
Every BFT session has a purpose. Our programming is backed by science, designed for progression and delivered by expert coaches, allowing people to train regularly with a strong community around them. Ten years on, the BFT foundation still stacks up. People want training that’s built for longevity and technology enabled, with programming designed to help them make real progress.
What have you learned about building a successful franchise model?
The first studios we opened taught us a lot. I knew early on that people loved our concept – the science-backed programming, the coaching, the community – but that was only one part of building a successful franchise.
There’s an extensive back end to our franchise model that continues to evolve to support our franchise partners. Legal, financial, marketing, sales, education and so on. Constantly refining these elements for those who invest in our brand is key. Their investment of time, money and trust comes with enormous responsibility.
Our job is to keep making our franchise partners better – more capable, more confident, more profitable. When they succeed, their community succeeds and our members see real results. That’s what drives us and has helped us grow the BFT network around the world.
What does reaching 10 years mean to you?
People see the growth and the momentum, but they don’t always see what’s behind it – the communities that have been built, the coaches who show up every day, and the franchise partners who are fully committed to creating a studio environment that enables members to achieve their fitness goals.
I’m incredibly proud of how far BFT has come, but even more proud of the people who make it what it is. Our franchise partners, our coaches, our members, our franchise HQ team – they’re the reason this brand has grown the way it has. Ten years is a milestone, not a finish line. We’re still building, learning and improving, and we’re doing it together.
What does the future look like?
The industry will keep evolving, and the brands that succeed will be those willing to learn, adapt and innovate – without losing sight of what made people believe in them in the first place. Over the last 10 years, we’ve built a proven track record of doing exactly that. We’ve refined our programming, strengthened our coaching, invested in technology and continued to support our franchise partners in growing strong, sustainable communities.
We’re proud of what we’ve built together, but we’re nowhere near done. The next decade is about taking that same mindset – learning, adapting, improving – while staying true to what makes BFT Different and Better. There’s still so much more we want to achieve.
