Join a strong, trailblazing brand in a £50bn sector, led by a management team who share a solid background in building care businesses.
A well-resourced operation, committed to quality, innovation and working in partnership with our franchise partners. We enable our partners to start a profitable, sustainable and quality care business.
Why GoodOaks, Why Homecare?
Our business delivers quality care that enables people to be independent, safe and happy in their own homes. Unlike many franchises, because we directly run our own thriving GoodOaks office, we can innovate, test and implement improvements before rolling them out across our network.
This means less distractions and disruption for our franchise partners, so they can concentrate on growing and developing their business.
There is no Venture Capital here, we’re in it for the long haul. We are UK-owned and independent, without the overheads of a multinational corporation, meaning our franchise partners retain a greater portion of their hard earned cash.
The homecare market is constantly growing and is estimated to be worth over £8 billion per year. There’s never been a better time to start a homecare franchise, and we’ll support you every step of the way.
The more work you put in, the more profitable your business will be. Our model is based on a gross margin of 40%, and a net profitability of 15% once established. (Some franchise partners achieve much higher than this!)
The GoodOaks Way:
PEOPLE: We are our people. Our people share our values and form our culture. Our values are; Professionalism, Respect, Integrity, Dedication and Empathy. These are recognised in every person within the franchise network; from our Franchisors to the people walking through our client’s front doors every day. We recruit and reward our people based on their match with our PRIDE Values.
PARTNERSHIP: We believe in the power of partnership. From how we collaborate with our franchise partners, to how our care coordinators work with clients and their families, our partnership-led care approach empowers caring people to provide exceptional care.
PLANET: The homecare sector doesn’t like talking about its’ climate impact. Combining our data and national analysis, the homecare sector emits 484,000 of tonnes of CO2 every year.
We are the only Carbon Neutral homecare provider in the UK and year on year, we strive to be better.
Our franchise package
Training and Support
Receive award winning owner training that covers:
- CQC compliance and quality
- Employment law
- Financial management
- Digital marketing and PR
- Marketing and client acquisition
- Talent acquisition and retention
You’ll be immersed in each aspect of business development and quality care provision. From initial funding direction to CQC interview prep, we have an expert in place to ensure you understand what’s expected of you, and how to implement the training you receive into running and growing your business.
We provide recruitment and marketing tool-kits so you can hit the ground running, and work closely with you to smooth your path to success.
"We offer the best start-up training, care resources and marketing support. We’ll work with you directly to help you grow faster – whilst delivering quality care. And because we’re independent, you’ll retain a greater portion of your profits. You will be welcomed into the network and enjoy being part of GoodOaks – the trailblazing, next generation of homecare provision in the UK care sector."
Ben Ashton, Co-Founder, GoodOaks
Next Steps
Come and meet the team to find out more about GoodOaks and what makes us different.If a GoodOaks franchise sounds like an ideal opportunity for you, simply click the button below for more information.
GoodOaks’ Ben Ashton and Zoe Kelly Named on Homecare Insight's Power List 2024
GoodOaks Homecare Nominated as Finalists in Prestigious 2024 BFA HSBC UK British Franchise Awards for ‘Franchisor of the Year - Expanding’ Category
GoodOaks Homecare receives double win at Home Care Awards
New Website Launched for Growing Franchise Brand GoodOaks Homecare
Good Oaks Home Care in Wimbledon and Kingston receives glowing report from Care Quality Commission
Good Oaks Home Care Abingdon and Didcot opens its doors and creates new jobs in the community.
Good Oaks Home Care Salisbury is bringing 25 new jobs to the community
A home care company has supplied their team with personal alarms as the nights draw in
Brand new carbon-neutral care provider opens in Wimbledon and Kingston - creating fifteen jobs
Good Oaks celebrates franchise partners’ success at annual conference and awards ceremony
“I’ve been a carer since I was 14, now I’m England’s youngest Registered Care Manager at 22
“I love making a positive difference to people’s lives. I helped with my Great Grandmother’s care at 14. I was going over three times a week making sure her meals were prepared and the bed was changed. I wanted to make sure she had what she needed, she really appreciated having someone different going in to say hi and having a cup of tea with her,” Max said, adding: “My Grandad lived close and went in to see her every day, but it was also helpful for me to be there to give him a break. I really enjoyed it.”
It was this early insight into the caring profession, that cemented the kind of care Max wanted his family and others to experience, he said: “I saw the failings in her care and that’s why I’m so passionate about making sure people get the care they deserve. People want time and space; they want to feel heard and listened to – they don’t want to be rushed. They want the care to work for them, and their loved ones want to know there’s someone at the end of a phone they can get hold of that understands.”
At 17 Max completed an apprenticeship in business administration whilst working for a large private care service. Here, he gained an understanding of all aspects of the business, before taking on the role of Care Coordinator, following the completion of his apprenticeship. Max went on to work at a premium retirement village where he gained further qualifications such as Leader in Care enabling him to grow and consolidate his experience. On seeing the job advertised at Good Oaks Home Care Hereford and Worcester, Max quickly realised that his quality care values were perfectly aligned with those of Good Oaks.
Business Owner, Stuart Callister saw Max’s passion and talent and suggested he would be a perfect match as a Registered Manager. Stuart said: “Max is exceptionally intelligent with a real depth of understanding of the care industry combined with his local knowledge. He has been in the position for seven months now and has proven himself time and time again to be a highly capable Registered Manager – clients and their families have been hugely impressed with him.”
Max joins the growing team, which includes more than 30 carers with a wealth of care experience – many of the carers have been in the industry for 20 years or more. Joining Max and Stuart on the management team are Care Coordinators Megan Calvert and Ella De Sousa. Megan has more than 15 years’ experience working in the NHS and in home care coordination, Ella has also worked for the NHS and in GP practices.
The Hereford and Worcester team are expanding and are recruiting new home carers and senior carers.
I decided to start my own business with GoodOaks because of their strong foundation and support system they have in place that’s built on experience and a shared commitment to care.
Selecting the right care franchise is critical. We are very fortunate in having Good Oaks. They showed us great commitment in the critical early days. From their directors through to all their key points of contact they have been friendly and supportive.
I would highly recommend them to anyone, a business like Good Oaks Home Care should be recognised. I want to see the brand grow and grow with them.
Good Oaks Home Carers
Why Good Oaks Home Care?
