Caremark

With 20 years of success, Caremark gives you the chance to feel proud of the business you run and the lives it improves, while doing work that rewards you financially and personally

Come and join Caremark - the REAL care company!

Winner of the BFA Franchisor of the Year 2025 and ranked 5^th in the Elite Franchise Top 100, Caremark is a trusted leader in a sector that is essential and resilient.

We are now the largest privately-owned home care franchisor in the UK. Across more than 150 offices in the UK and Ireland, our UK offices alone deliver over 135,000 hours of home care each week, supporting thousands of families and creating meaningful jobs.

For us, real care means putting people first. All people. Whether that is our customers, our care teams or our franchise owners, we are committed to providing the very best support, respect and integrity at every step.

With an ageing population and more families choosing care at home, demand for quality providers keeps rising. It is a smart choice for owning a franchise and building a profitable future with purpose.

Why Caremark?

Founded by a care professional, Caremark has grown on the principle of care before commercialism. When you put people first, financial success naturally follows.

Our model is proven and offers stability and scale, with a £165m network turnover in 2025, and top-performing offices reaching £6m–£11m annually. You have access to the entire home care market, serving both private customers and local authority contracts. Plus, with 87% of offices rated as good or above by the CQC, and a group score of 9.3 on Homecare.co.uk, your business will be trusted from the very start.

We still have one of the lowest Advice and Support Fees in the industry at 4.5%. We can do this because we are wholly UK-owned with no overseas investors to report to. This gets you hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.

Franchise owners also benefit from:

• Eight-day intensive induction covering compliance, operations, finance, and marketing
• Inclusion in the National Marketing Fund, delivering a total of over 37 million impressions in year one
• Corporate branding package for stationery, marketing literature, clothing and vehicle livery
• Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
• Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
• Professional memberships and first year’s regulatory body registration and UKHCA membership
• Seven-year licence with the automatic right to renew at no added cost
• Exclusive UK territory with the ability to expand
• Constructive quality audits and scheduled review visits
• Enquiry handling training for office staff
• Ready to use technology, compliance and care planning tools
• Peer mentoring and regular network events

Who we are looking for

Our franchise owners come from many different backgrounds, some with business experience, others without. You also do not need care expertise. You will complete a full onboarding programme with an Onboarding Manager. You will then work with a dedicated Regional Support Manager and a Quality Manager who understand your territory and your goals.

What matters most is that you share our values, have the drive to build a business and the commitment to lead a team.

The Investment

Our franchise package and license costs £39,950 + VAT. You will also need working capital of around £73,000 for your first year’s running costs.

Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £120,000. Therefore, you will require a minimum of £36,000 of your own capital to invest.

Caremark offers a strong return on investment for its home care franchises, characterised by high turnover potential, established operating systems, and a recession-resilient market. As the largest privately-owned home care franchisor in the UK, the company reports that franchises can achieve operating profits of 15%-20%.

Here are the key financial and operational details regarding a Caremark franchise:

• High Turnover: Top-performing offices generate between £3 and £11million in annual turnover.
• Low Advice and Support fees: at 4.5% + contribution into a National Marketing Fund
• Turnover Goal: demonstrable turnover of £1m in 3 years
• Break-even Point: The typical break-even point is within 10 to 11 months of operation.

Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.

Caremark is more than a business. If you want to make a difference in your community while building a secure future for your family, we would love to explore it with you.

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