Come and join Caremark - the REAL care company! What do we mean when we say we’re the REAL care company?
Our values of respect, honesty, integrity and support remain the same for all of our people; be that a customer, our care team or our franchise network. We really do care about everyone.
It’s these values that make us different… and successful. After all, the strongest businesses are those that set out to make a difference and not only money.
In short, we are exactly what a care company should be!
If you’re looking to make a difference and a rewarding life for yourself, both personally and financially, read on as we’d love to hear from you.
A Rewarding Business!
Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.Your profits matter to us too! That’s why we still have one of the lowest Advice and Support Fees in the industry. We can do this because we are wholly UK owned with no overseas investors to report to.
Why Home Care?
Home care is an extremely stable industry. And it’s growing year on year!With the ageing population ever increasing, and the fact that they’re choosing to receive care in their own homes, means home care is recession and pandemic proof.
With stability and longevity, home care is a great choice for owning a franchise and a profitable future.
Why Caremark?
We’re not new to this. In fact, we are one of the largest home care companies in the UK; delivering more than 124,000 hours hours of excellent home care each week. Our 19 years of experience means our business model and policies are fine-tuned and proven to succeed.As a Caremark franchise owner, you will be one of 126 or so other Caremark offices. That’s a lot of people to bounce ideas off, share success stories and to network with. With that in mind, we facilitate regular events and conferences for our franchise network and provide regular platforms to tap into this non-competing, yet knowledgeable peer group.
Our brand operates in all home care markets. This is because, as we’ve said before, we care passionately about people - all people!
We believe that everyone, regardless of their social standing, should have the right to remain living in their own home and be given the care and assistance to do so as safely and securely as possible.
We have worked hard to build our brand in all markets and across the entire home care industry; serving private customers who pay for their own care as well as customers who require their local authority to arrange care for them. Irrelevant of how people find Caremark, we provide the same exacting, high-quality care to everyone. For you, this means you have access to the entire home care market, not just a portion of it.
Our Ideal Franchise Owner
Caremark franchise owners come from a variety of backgrounds, some with extensive business experience and others with none at all. Whatever your level of knowledge, we will work in partnership to give you the skills you require. You do not need any care experience.With a caring nature, great business acumen and dedication, you can have a successful business, both financially and personally. Not only that, you’ll be providing a service that changes lives for the better whilst also creating hundreds of job opportunities. What could be better?
The Caremark Support
With Caremark you are never alone. You will have access to a full team of experts providing excellent training and ongoing in-region support. With 1 Regional Support Manager and 1 Quality and Compliance Manager supporting 20-25 offices, the level of support is exceptionally high, personal and extremely accessible.Our entire support team are dedicated to assisting you to maximise business growth – we care as much about your business as you do.
The Investment
Our franchise package and license costs £37,500 + VAT. You will require a minimum of £37,500 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £118,000.
Plus it has one of the lowest ASF (Advice and Support Fee) of 4.5% + VAT and an NMF of 1%.
Join us. You’ll love being part of the REAL care company!
Caremark earns coveted seal of approval from The Institute of Leadership for franchise development
This milestone solidifies Caremark as an Institute-approved provider, with its HPL programme for franchisees now accredited by the UK’s premier leadership and management qualifications authority.
The HPL programme is a comprehensive, nine-month journey encompassing essential topics such as understanding more about who you are, your mission and vision, how culture is your USP, strategic thinking and actioning, financial acumen, team coaching and mentoring, and nurturing company culture. The course format offers abundant opportunities for face-to-face learning, constructive feedback, and peer networking, enabling participants to gain valuable insights from colleagues across the UK.
The Institute of Leadership's independent verification attests to the programme's adherence to its evidence-based standards, rooted in the ‘Five Dimensions of Leadership’: authenticity, vision, achievement, ownership, and collaboration. This official recognition now underlines Caremark's commitment to excellence.
Tracey Underwood, the Leadership and Management Coach at Caremark who spearheaded the HPL programme, commented:
“Caremark recognises the pivotal role of outstanding leadership in franchise success. As testament to this commitment, we invested in the High-Performance Leaders programme to provide every leader with the knowledge, behaviours, and skills necessary for their business to flourish. We're absolutely thrilled to receive the esteemed Member grade recognition from The Institute. The approval enables us to bestow the recognition our franchise owners deserve for their professional development.”
Caremark ensures that all new franchise owners are automatically enrolled in the HPL programme, setting them on a path to immediate success. Furthermore, existing franchise owners can benefit from the opportunity to strengthen their leadership skills, contributing to improved governance and overall business growth.
Successful programme completion is not solely based on attendance but also hinges on the presentation of evidence of learning and an evaluation of the applied knowledge's impact. With its newly acquired 'Member' grade status from The Institute, graduates of the HPL programme will receive a certificate of achievement from The Institute, a membership certificate, an upgrade to Professional Membership, and postnominals and digital credentials to validate their accomplishment. This membership also grants access to The Institute's MyMentoring platform, facilitating connections with peers for continued support and growth.
David Glover, Joint CEO of Caremark, concluded:
“Tracey and the team have worked tirelessly to deliver this unparalleled course. The Institute of Leadership's validation not only underscores the programme's exceptional quality but also highlights our dedication to equipping franchise leaders with the skills necessary to lead and nurture successful and thriving businesses, and make a genuine impact by delivering outstanding home care to their communities.”
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
Caremark | Julie Oommen
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Caremark Case Study | David and Caroline Balmer
Why choose Caremark to invest in a care franchise
