Come and join Caremark - the REAL care company! What do we mean when we say we’re the REAL care company?
Our values of respect, honesty, integrity and support remain the same for all of our people; be that a customer, our care team or our franchise network. We really do care about everyone.
It’s these values that make us different… and successful. After all, the strongest businesses are those that set out to make a difference and not only money.
In short, we are exactly what a care company should be!
If you’re looking to make a difference and a rewarding life for yourself, both personally and financially, read on as we’d love to hear from you.
A Rewarding Business!
Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.Your profits matter to us too! That’s why we still have one of the lowest Advice and Support Fees in the industry. We can do this because we are wholly UK owned with no overseas investors to report to.
Why Home Care?
Home care is an extremely stable industry. And it’s growing year on year!With the ageing population ever increasing, and the fact that they’re choosing to receive care in their own homes, means home care is recession and pandemic proof.
With stability and longevity, home care is a great choice for owning a franchise and a profitable future.
Why Caremark?
We’re not new to this. In fact, we are one of the largest home care companies in the UK; delivering more than 124,000 hours hours of excellent home care each week. Our 19 years of experience means our business model and policies are fine-tuned and proven to succeed.As a Caremark franchise owner, you will be one of 126 or so other Caremark offices. That’s a lot of people to bounce ideas off, share success stories and to network with. With that in mind, we facilitate regular events and conferences for our franchise network and provide regular platforms to tap into this non-competing, yet knowledgeable peer group.
Our brand operates in all home care markets. This is because, as we’ve said before, we care passionately about people - all people!
We believe that everyone, regardless of their social standing, should have the right to remain living in their own home and be given the care and assistance to do so as safely and securely as possible.
We have worked hard to build our brand in all markets and across the entire home care industry; serving private customers who pay for their own care as well as customers who require their local authority to arrange care for them. Irrelevant of how people find Caremark, we provide the same exacting, high-quality care to everyone. For you, this means you have access to the entire home care market, not just a portion of it.
Our Ideal Franchise Owner
Caremark franchise owners come from a variety of backgrounds, some with extensive business experience and others with none at all. Whatever your level of knowledge, we will work in partnership to give you the skills you require. You do not need any care experience.With a caring nature, great business acumen and dedication, you can have a successful business, both financially and personally. Not only that, you’ll be providing a service that changes lives for the better whilst also creating hundreds of job opportunities. What could be better?
The Caremark Support
With Caremark you are never alone. You will have access to a full team of experts providing excellent training and ongoing in-region support. With 1 Regional Support Manager and 1 Quality and Compliance Manager supporting 20-25 offices, the level of support is exceptionally high, personal and extremely accessible.Our entire support team are dedicated to assisting you to maximise business growth – we care as much about your business as you do.
The Investment
Our franchise package and license costs £37,500 + VAT. You will require a minimum of £37,500 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £118,000.
Plus it has one of the lowest ASF (Advice and Support Fee) of 4.5% + VAT and an NMF of 1%.
Join us. You’ll love being part of the REAL care company!
What factors help ensure success when buying into a franchise?
Buying into a franchise is an extremely considered purchase and it’s one that requires a vast amount of research. You’ll want to ensure that the business opportunity you invest in provides you with the best opportunity for success.
Here we look at key factors that contribute to business achievements:
The profitability of your franchise business is down to a combination of many things, for example:
- The industry in which it sits. Is the industry growing? At what rate? Is it recession-proof? Is there sufficient demand now and in the future? Is the business scalable and does it allow for diversification?
- The business model of the Franchisor. How long has the franchisor been in business? What proof points do they have that demonstrates their business model works?
- Business support. When setting up a franchise business, the support you receive absolutely must set you up for success. What level of support and in what business areas does the franchisor offer? Does this level of support align with your needs?
- Your own endeavours. Your own dedication and hard work and the tenacity to uncover opportunities will hold you in good stead!
Industry
The industry itself plays a massive factor in achieving success. A growing and stable sector seems like an obvious choice, but it also needs to align with your personal values. Think about how passionate you are about the sectors you’re looking into. Does one stand out over and above the others as something that really lights your fire? Consider where you’ll be in five years time – will your chosen industry still provide variety, challenge and the rewards to fuel your passion?
Does the industry require any relevant experience or does it offer all the training you need? Are there independent reports on the stability and predicted growth of the industry? What might threaten a business now and in five years time?
The home care industry makes for the perfect choice for a prospective franchise owner. It’s growing, stable, pandemic and recession-proof and wholly rewarding. It provides an excellent return on investment and, you don’t need care experience.
Business model
There are many franchise opportunities around and it can be hard to select the franchisor you wish to do business with.
Experience of helping hundreds of people before you to run successful businesses, has to be a benchmark in your decision making. When you buy into a franchise that has been around a long time, you’re benefitting from their experience, their proven practices and policies, a proven business model.
At Caremark, we have over 17 years’ of franchising experience with 115 offices in the UK. Over the years, we have adapted and honed our model to what it is today – a successful, easy to follow home care franchise business.
Support
When you invest in a franchise, you’re buying into a brand, the benefits that brings and also, the support structure of the franchisor.
What support do they offer? How big is the team at the head office? Is that team experienced and can they offer the support you need? More often than not, a newer franchisor will have less head office staff than one that has been going a number of years. Will the support level meet your requirements?
The support team at Caremark’s franchise support centre is extensive. With great ‘Regional Support Manager to Franchise Owner’ ratios, the local, in-region support is second to none. In addition, Regional Quality Managers work alongside each franchise owner to gain the highest level of quality care. The support centre also has a marketing, IT support and training teams that are dedicated to support the network of franchise owners at all times.
Your own endeavours
As a franchise owner, you will be required to put in the hard work, to be in your business, managing your teams and maximising every opportunity. Your success will be the outcome of your efforts and the work of your team around you.
Your own determination and hard work, coupled with the factors above will certainly set you on the path for a successful business.
In summary, what is important is the passion you have for the business and the sector you are buying into. When weighing your options, you need to consider if this franchise will still get you excited in 1 year, 3 years or 10 years’ time.
It’s a big investment of both energy and money and you want to be sure you will have enough of both to build the business of your dreams whether you are 25 or 55 years’ old.
Home care is a financially rewarding and highly fulfilling industry to work in!
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
Caremark | Julie Oommen
Caremark Case Study | Charles Folkes
Caremark Case Study | Farina Tayub
Caremark Case Study | David and Caroline Balmer
Why choose Caremark to invest in a care franchise
