Cinnamood

About Cinnamood

Cinnamood was created with a simple idea: to reinvent the classic cinnamon roll for a new generation of consumers who value indulgence, creativity and memorable food experiences.

The brand was founded in Cologne, Germany, in 2022 by entrepreneurs Anna Schlecht and Luca Breuer, who shared a passion for baking, entrepreneurship and modern food culture. What began as a personal fascination with perfecting cinnamon roll recipes quickly evolved into a business idea with much bigger potential.

During the early development of the concept, the founders experimented with flavours, toppings and presentation styles, aiming to transform the traditional cinnamon roll into a premium, highly visual bakery product. Friends and early testers responded enthusiastically, encouraging the founders to develop the idea into a scalable retail concept.

The first Cinnamood stores were designed not just as bakeries, but as modern lifestyle destinations where customers could enjoy freshly baked treats, specialty drinks and a vibrant café atmosphere. The concept quickly gained attention thanks to its bold brand identity, eye-catching store design and generous, indulgent rolls finished with creative toppings.

At the heart of the brand is a commitment to fresh baking, high-quality ingredients and continuous innovation. The menu centres around soft, freshly baked cinnamon rolls prepared daily and finished with a wide range of toppings and flavours — from classic cinnamon and cream cheese frosting to more adventurous combinations such as pistachio, cookie dough, apple cinnamon and seasonal specials.

From its origins in Cologne, the concept expanded rapidly. Within just a few years Cinnamood developed into one of Europe’s fastest-growing sweet bakery brands, opening locations across multiple countries and building a strong international following.

Today the brand operates 56 stores across Europe and beyond, with locations in countries including Germany, France, Switzerland, the Netherlands, Spain, Ireland, the UAE and other international markets.

Despite this rapid growth, the core philosophy remains unchanged: to create small moments of happiness through freshly baked treats and a distinctive bakery experience.

Reasons to Become a Franchisee

Rapid Growth

Cinnamood is one of the fastest-growing F&B concepts in Europe - 56 stores open across 12 countries in 4 years! Rapid expansion into UK, France, and beyond already underway, targeting circa 80 stores by 2026. You’re buying into momentum, not a concept that still needs to prove demand.

Scalable Model

Cinnamood has a proven, scalable franchise model: it does not require extraction or bakery chefs. The majority of stores are franchise-operated and designed for multi-unit expansion (some partners already run up to 9 sites).

Strong Financial Model

Cinnamood has strong unit economics with high average unit volumes + attractive EBITDA conversion. It is a lean operating model with relatively low staffing requirements.

Loyal Customer Following

Cinnamood has high consumer demand + viral product appeal. There is strong traction driven by:

• Visually appealing products, with several new product launches each year
• Trend-led flavours (Oreo, pistachio, etc.)
• Social media buzz, fulled by mesmerising online marketing content

Brand Positioning 

Cinnamood has premium but accessible positioning. It sits in a sweet spot:

• Affordable everyday treat
• Premium experience (design, quality, branding)

Cinnamood is designed for high-footfall locations. It is proven to thrive in:

• High streets
• Shopping centres
• Outlet malls
• Travel hubs

UK Expansion is Underway

The first two UK stores will open in London mid 2026. We are targeting major cities such as London, Manchester, Birmingham, Bristol, Edinburgh. This is an opportunity for early investors to get prime and exclusive territory.

The Market Opportunity

Cinnamon rolls are gaining popularity in the UK, yet the market remains highly fragmented. Most existing operators rely on artisanal, labour-intensive production models that are difficult to scale and lack strong, recognisable branding.

There is also a clear gap in positioning: few brands combine cinnamon rolls with a complementary, on-trend beverage offering such as premium coffee, matcha, or chai, and even fewer operate in high-footfall locations like shopping centres or major retail destinations.

Cinnamood addresses these shortcomings with a systemised, scalable model that has already proven successful across multiple locations in Europe, positioning it to capture and lead this emerging category in the UK.

Franchisee Requirements

Core Cinnamood franchisee requirements include:

1. Entrepreneurial Mindset:

Cinnamood are explicitly looking for entrepreneurs who want to build and grow a business, not passive investors

2. Relevant Experience:

F&B or Retail ownership (ideally multi-site), OR Entrepreneurial/Leadership experience is required.

3. Ability to Scale to Multiple Sites:

Cinnamood is ideally looking for multi-unit franchisees.

4. Leadership & Team Management Capability

Cinnamood is looking for franchisees to:

• Build and lead a team
• Run daily operations independently with head office support and mentoring

5. Passion for the Brand & Concept

Cinnamood is looking for partners with:

• Passion
• Vision
• Alignment with brand values (lifestyle, quality, innovation).

6. Financial Capability

Minimum level of capital is required.

7. Commitment to Operations & Growth

Franchisees are expected to:

• Operate the business independently
• Follow systems and processes
• Focus on growth and expansion

8. Ability to Secure the Right Location

Ideal sites:

• High footfall locations
• City centres, shopping malls, outlet malls, travel hubs

9. Willingness to follow a Proven System

Cinnamood provides:

• Finance and real estate selection assistance (via third-parties)
• Store design, construction and launch support
• Structured, easy-to-follow processes
• Initial and ongoing training programmes
• Operational playbooks

10. Long-Term Partnership Mindset

Selection process includes:

• Initial screening by retainer recruited Seeds Consulting
• Franchisor interview
• Head Office meeting
• Partnership alignment discussions
  

The Next Step

Don't miss out on this lucrative franchise opportunity! Fill out the form below to find out more information and to speak with a franchise representative: