Greene King Meet & Eat

"I was born in a pub so you can safely say that pubs run through my veins. What's unique about Greene King's Meet & Eat concept is that it's a pub first and foremost with the community very much at the centre of it. The advantages you gain in terms of promotional support and equipment enables you to give something back to your customers. People come because they get great service and a great offer, all helped to be delivered through Meet & Eat".

"Greene King approached us to convert the pub into a franchise and we realised that an injection of money in one big lump sum would be brilliant as we could become the best pub in the area overnight (well, nearly overnight).' 'Since converting, our turnover quadrupled. And adding Sky TV means that on sports nights we're packed out - even midweek.' 'I'll admit that you need to have a certain mindset to stick to the operating standards. I sometimes find it difficult to run midweek bingo sessions and wonder why I'm doing it if the pub is full. But the reality is that customers come to us for different reasons, - we'd lose some regulars if we stopped the bingo. And I don't want to lose a single customer"