Build a Structured Domestic Services Business Built on Proven Systems
- Start-up costs start from £49,950 + VAT
- Finance is available up to 100 percent, subject to status.
- Bespoke territory available across the UK
The Business Model
This is not a hands-on cleaning role.
Merry Maids is built for franchise owners who want to lead teams, manage performance, and grow a defined local territory using proven operational systems.
Many franchise owners stay in the network long term because the model is designed for stability, not quick wins.
The first year focuses on building strong foundations.
The years that follow focus on scale, consistency, and long-term business value.
How this Franchise is Different
Many domestic cleaning franchises sell flexibility. Merry Maids sells structure.
You operate within a clear framework that covers:
- Recruitment, onboarding, and training
- Scheduling, quality control, and service standards
- Pricing and financial reporting
- Marketing systems designed to drive repeat demand
Technology that Supports Control
Merry Maids operates using bespoke franchise technology designed to reduce guesswork.
You benefit from:
- Custom-built operational software
- Mobile app for job scheduling and management
- Dedicated e-commerce booking website
- 24/7 online booking with upfront payments
- Integrated business management system
What you Focus on as the Owner
Your role is to:
- Build and manage teams
- Oversee service quality
- Develop your local territory
- Lead the business using proven systems
You are building a professional operation.
Training and Support
You receive structured training and ongoing support from day one, covering operations, team management, marketing, and financial control.
Systems are supported by people, not just manuals.
Who this Franchise Suits
This opportunity suits people who want:
- A structured business model
- Clear systems and accountability
- Long-term business value
- Control through proven processes
Ready to move forward?
Merry Maids is built for people who want clarity, control, and a business they can grow over time.
If you are ready to lead teams, follow proven systems, and build a professional domestic services business backed by the world’s largest domestic cleaning franchise, the next step is a conversation.
The Next Steps
Request full details and arrange an initial discussion to assess whether Merry Maids is the right platform for the business you want to build:
Siva and Ayranna Kugathas Expand Further into Merry Maids with South Surrey Launch
Proven leadership and trusted domestic cleaning to homes across South Surrey
Merry Maids has announced further expansion as franchise owner Siva Kugathas launches Merry Maids South Surrey. This marks his third territory within the network in under a year and reflects continued confidence in the brand.
He is joined in management by his daughter, Ayranna Kugathas, who leads operations across the group. Ayranna has been involved since the acquisition of the Merry Maids Inverness territory and now oversees performance across all Merry Maids locations.
After securing Inverness in July 2025 and Aberdeen in September 2025, Siva has continued to invest in the Merry Maids network. This latest expansion strengthens his presence while reinforces long-term confidence in the model.
From single territory to multi-territory growth.
Siva also owns ServiceMaster Clean AAA, one of the largest operations within ServiceMaster Clean Contract Services. He began with a single territory in Guildford in 2017. Since then, he has grown the business to 22 territories across the UK, covering locations from Inverness to Dover.
He achieved that growth by maintaining clear standards, investing in training and building strong local leadership teams. Now, he applies the same disciplined approach to Merry Maids South Surrey.
Ayranna supports this at an operational level. With a background in HR within ServiceMaster Clean AAA and previous experience inside a ServiceMaster Clean franchise, she focuses on recruitment, team performance, and maintaining consistent standards across territories. Her oversight ensures that growth does not dilute service quality as the group expands.
Siva Kugathas said: “I have expanded further with Merry Maids because we trust the structure behind the brand. The systems are proven, the demand is consistent and the support allows you to grow without compromising quality. South Surrey is an established business with a solid team and loyal customers. It is about building on that foundation and creating long term value.”
Strength in a growing domestic cleaning sector
This Merry Maids franchise expansion takes place within a strong and growing market. The UK cleaning, hygiene and waste sector is valued at almost £67 billion and employs around 1.49 million people.
In addition:
- Around 2.5 million UK households pay for domestic cleaning services
- Approximately 17% of private UK households employ a professional cleaner
- Domestic cleaning accounts for roughly £4 billion each year
- The domestic cleaning sector is forecast to grow by around 6.9% per year through to 2030
Demand for professional domestic cleaning is clear. However, sustained growth requires structure and consistency.
Merry Maids is the largest domestic cleaning franchise in the world and part of the ServiceMaster group. Franchisees operate within defined systems that support performance from day one.
These systems include:
- Clear recruitment and training processes
- Structured quality control and detailed checklists
- Defined pricing and scheduling frameworks
- Central marketing support aligned to local activity
- Financial reporting tools that provide visibility from day one
Because of this structure, franchise owners focus on leading teams and managing performance rather than designing processes themselves.
A management-led franchise opportunity
Siva and Aryanna’s journey highlights an important point about the Merry Maids franchise model. This is not a cleaning job. It is a management-led model built around recruiting, training, and leading professional teams.
Weekly and fortnightly cleaning schedules generate repeat income. Over time, this builds predictable revenue and strong customer retention. For experienced operators, that recurring base creates stability and supports further expansion.
Siva’s continued investment, supported by Aryanna’s operational leadership, demonstrates confidence in the ServiceMaster framework and the scalability of the model.
Considering franchise ownership?
If you are exploring franchise ownership in the domestic cleaning sector, Siva’s expansion offers a clear example of what is possible.
The Merry Maids franchise offers:
- Established brand recognition
- Proven systems used globally
- Strong and growing market demand
- Recurring revenue potential
- Lifelong franchise support
Merry Maids continues to expand across the UK through committed franchisees who value structure, support, and scalable income.
To learn more about a Merry Maids franchise expansion opportunity in your area, request a franchise information pack or arrange an introduction call with the franchise sales team today.
I really wanted to be involved with both my staff and my customers so that's why I chose Merry Maids.
I have the ability to run the business my way, but with the support of Merry Maids.
We have fantastic marketing support.
Having decided on a cleaning franchise, Merry Maids offered the best model for my requirements – employing staff and personal involvement with customers. Merry Maids offered the most cost efficient model for running this kind of business and I found the team at Merry Maids approachable and helpful. ServiceMaster has evolved as a franchisor over its many years of experience and offers great support to its franchisees especially in the vital area of marketing. There are plenty of opportunities to engage with ServiceMaster and our network and this path of building relationships leads to a successful business.
Started with one franchise 15 years ago and now I own four areas, employing in excess of 40 members of staff. Head office give as much support as you want or need and the network of other business owners is fantastic!
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