Build a Structured Domestic Services Business Built on Proven Systems
- Start-up costs start from £49,950 + VAT
- Finance is available up to 100 percent, subject to status.
- Bespoke territory available across the UK
The Business Model
This is not a hands-on cleaning role.
Merry Maids is built for franchise owners who want to lead teams, manage performance, and grow a defined local territory using proven operational systems.
Many franchise owners stay in the network long term because the model is designed for stability, not quick wins.
The first year focuses on building strong foundations.
The years that follow focus on scale, consistency, and long-term business value.
How this Franchise is Different
Many domestic cleaning franchises sell flexibility. Merry Maids sells structure.
You operate within a clear framework that covers:
- Recruitment, onboarding, and training
- Scheduling, quality control, and service standards
- Pricing and financial reporting
- Marketing systems designed to drive repeat demand
Technology that Supports Control
Merry Maids operates using bespoke franchise technology designed to reduce guesswork.
You benefit from:
- Custom-built operational software
- Mobile app for job scheduling and management
- Dedicated e-commerce booking website
- 24/7 online booking with upfront payments
- Integrated business management system
What you Focus on as the Owner
Your role is to:
- Build and manage teams
- Oversee service quality
- Develop your local territory
- Lead the business using proven systems
You are building a professional operation.
Training and Support
You receive structured training and ongoing support from day one, covering operations, team management, marketing, and financial control.
Systems are supported by people, not just manuals.
Who this Franchise Suits
This opportunity suits people who want:
- A structured business model
- Clear systems and accountability
- Long-term business value
- Control through proven processes
Ready to move forward?
Merry Maids is built for people who want clarity, control, and a business they can grow over time.
If you are ready to lead teams, follow proven systems, and build a professional domestic services business backed by the world’s largest domestic cleaning franchise, the next step is a conversation.
The Next Steps
Request full details and arrange an initial discussion to assess whether Merry Maids is the right platform for the business you want to build:
Thinking About a Management Franchise? See What Merry Maids Owners Achieved in 2025
If you are exploring franchise opportunities in the United Kingdom, the 2025 Merry Maids National Awards offer something far more valuable than a list of winners.
They offer proof. Proof that with the right systems, support and ambition, franchise owners can build scalable, profitable and meaningful businesses.
As the world’s largest domestic cleaning franchise, Merry Maids offers a unique opportunity for individuals looking to build a professional, scalable business without the need to be involved in the hands-on cleaning itself.
Brand Leader Vikki Donnachie said: “These awards recognise the people who make Merry Maids what it is. Our franchise owners come from all walks of life, and each one has shown what is possible when ambition is supported by a strong brand and a proven model.”
If you’re looking for a business that offers stability, scalability and long‑term growth, these success stories show exactly what a Merry Maids franchise can help you achieve.
2025 Award Winners: Real Franchise Success Stories
North Star Growth Award 2025 – Merry Maids South Yorkshire
A clear example of scalable, strategic growth
Merry Maids South Yorkshire increased its business by 40% in a single year. Owner Mike Fargher strengthened his operation by investing in marketing and adopting the Merry Maids online shop, supported by national systems and digital tools. This combination of leadership and structured support resulted in rapid and sustainable growth across Sheffield, Rotherham, Barnsley and Doncaster.
What this means for prospective franchisees: With the right focus and the right systems, a Merry Maids franchise can scale quickly and sustainably.
Celebrity Service Award 2025 – Merry Maids Lincoln
Leadership that builds loyalty and recurring revenue.
Under franchise owner Humera Hussain, Merry Maids Lincoln has built a reputation for consistent, reliable and personal customer service. Her commitment to the Merry Maids “celebrity service” ethos has created long‑lasting customer relationships across Lincoln and surrounding villages.
What this means for prospective franchisees: Exceptional service is not just good practice. It is a commercial advantage that drives repeat business and long‑term stability.
Support to Peers Award 2025 – Merry Maids Dudley
A network where owners help each other succeed.
Franchise owner Tom Jackson is known for offering honest advice and practical guidance to new and established owners. His willingness to share experience reflects the collaborative culture that defines the Merry Maids network.
What this means for prospective franchisees: You are never building a business alone. You join a community that actively supports your success.
Forget Me Know Champion 2025 – Merry Maids Fylde, Blackpool & Preston
A franchise with purpose and a unique market advantage
For the second year in a row, Nicky Morris and her team have been recognised for their fundraising and advocacy for the Alzheimer’s Society.
Merry Maids is also the only domestic cleaning company in the United Kingdom committed to providing its entire workforce with certified training supplied by the Alzheimer’s Society. This gives franchise owners a unique advantage in supporting vulnerable customers.
What this means for prospective franchisees: Merry Maids franchise owners can build a business that stands out for its compassion, professionalism and specialist training.
Charity Champion 2025 – Merry Maids of Croydon
A long-term example of community leadership.
For more than twenty years, franchise owner Debbie Walker has built a business that delivers exceptional service while supporting her local community. Her leadership helped establish the national partnership with Dementia Friends, and her customers regularly contribute to charitable initiatives.
What this means for prospective franchisees: A Merry Maids franchise can be both commercially successful and socially meaningful.
Award of Excellence 2025 – Merry Maids Sutton Coldfield
Consistency, leadership and long-term performance
For the fourth consecutive year, franchise owner Becky Hewitt and her team have been recognised for outstanding service and strong customer satisfaction. Their continued success demonstrates the long‑term potential of a well‑run Merry Maids franchise.
What this means for prospective franchisees: With the right leadership and commitment, you can build a high‑performing business year after year.
Why Choose a Merry Maids Franchise?
- A Trusted Name: As part of the ServiceMaster group, Merry Maids is the largest domestic cleaning franchise network in the world. As a franchisee, you’ll benefit from an internationally recognised brand with a solid reputation for quality and reliability.
- Clear, Proven Systems: Our franchise model is built on clear, structured systems in areas like recruitment, training, scheduling, pricing, and performance management. These systems make running your business easier and more predictable.
- Lifelong Support: From marketing to operations, you’ll receive support from a dedicated team at Merry Maids. We provide centralised marketing aligned with local execution, helping you reach potential customers and grow your business effectively.
- Financial Control: We give you the tools to track and control your finances from day one. This transparency helps you make informed decisions and manage cash flow effectively, reducing financial risk.
Ready to Build a Business You Can Scale?
A Merry Maids franchise offers a management‑led business model, a trusted national brand and the support you need to grow with confidence. If you are ready to take control of your future, we are ready to help you start.
Take the next step today and see how Merry Maids can help you achieve long-term business success with the support of a global leader in domestic cleaning.
See how Merry Maids franchise owners achieved award‑winning growth in 2025. Discover a proven management franchise model with support, scalability and long‑term potential:
I really wanted to be involved with both my staff and my customers so that's why I chose Merry Maids.
I have the ability to run the business my way, but with the support of Merry Maids.
We have fantastic marketing support.
Having decided on a cleaning franchise, Merry Maids offered the best model for my requirements – employing staff and personal involvement with customers. Merry Maids offered the most cost efficient model for running this kind of business and I found the team at Merry Maids approachable and helpful. ServiceMaster has evolved as a franchisor over its many years of experience and offers great support to its franchisees especially in the vital area of marketing. There are plenty of opportunities to engage with ServiceMaster and our network and this path of building relationships leads to a successful business.
Started with one franchise 15 years ago and now I own four areas, employing in excess of 40 members of staff. Head office give as much support as you want or need and the network of other business owners is fantastic!
Merry Maids Case Study | Wakefield | Why choose Merry Maids franchise?
Merry Maids Case Study | Milton Keynes | What made you want to own your own business?
Merry Maids Case Study | South Surrey | Why choose Merry Maids?
Merry Maids Case Study | Croydon| Marketing Support
