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Merry Maids

Merry Maids

Start a Merry Maids Franchise

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Build a Structured Domestic Services Business Built on Proven Systems

Merry Maids is the world’s largest domestic cleaning franchise and part of the ServiceMaster group. It is a management-led model designed for people who want to build a professional business using systems, not clean homes themselves.
  • Start-up costs start from £49,950 + VAT
  • Finance is available up to 100 percent, subject to status.
  • Bespoke territory available across the UK
Request full details to see if this model fits your goals.

The Business Model


This is not a hands-on cleaning role.

Merry Maids is built for franchise owners who want to lead teams, manage performance, and grow a defined local territory using proven operational systems.

Many franchise owners stay in the network long term because the model is designed for stability, not quick wins.

The first year focuses on building strong foundations.

The years that follow focus on scale, consistency, and long-term business value.

How this Franchise is Different


Many domestic cleaning franchises sell flexibility. Merry Maids sells structure.

You operate within a clear framework that covers:
  • Recruitment, onboarding, and training
  • Scheduling, quality control, and service standards
  • Pricing and financial reporting
  • Marketing systems designed to drive repeat demand
This creates control, consistency, and predictable growth.

Technology that Supports Control


Merry Maids operates using bespoke franchise technology designed to reduce guesswork.

You benefit from:
  • Custom-built operational software
  • Mobile app for job scheduling and management
  • Dedicated e-commerce booking website
  • 24/7 online booking with upfront payments
  • Integrated business management system
This gives franchise owners real-time visibility over jobs, teams, and performance.

What you Focus on as the Owner


Your role is to:
  • Build and manage teams
  • Oversee service quality
  • Develop your local territory
  • Lead the business using proven systems
You are not buying yourself a job.

You are building a professional operation.

Training and Support


You receive structured training and ongoing support from day one, covering operations, team management, marketing, and financial control.

Systems are supported by people, not just manuals.

Who this Franchise Suits


This opportunity suits people who want:
  • A structured business model
  • Clear systems and accountability
  • Long-term business value
  • Control through proven processes
Cleaning experience is not required. Business mindset is.

Ready to move forward?


Merry Maids is built for people who want clarity, control, and a business they can grow over time.

If you are ready to lead teams, follow proven systems, and build a professional domestic services business backed by the world’s largest domestic cleaning franchise, the next step is a conversation.

The Next Steps

Request full details and arrange an initial discussion to assess whether Merry Maids is the right platform for the business you want to build:

‘Maid’ for Success with Merry Maids Franchise

Proven Systems for Success

Thinking about taking control of your career and owning a business? The idea of building something from the ground up can feel daunting, but it doesn’t have to be. With Merry Maids, you don’t just invest in a business; you get a system, a proven framework designed to help you succeed.

As the world’s largest domestic cleaning franchise, Merry Maids offers a unique opportunity for individuals looking to build a professional, scalable business without the need to be involved in the hands-on cleaning itself. If you're someone who thrives in a management role, leading teams, improving performance, and growing a business, then this could be the perfect fit for you.

From Uncertainty to Proven Systems

Starting a business can feel risky. Many people shy away from ownership because they’re unsure where to begin or what steps to take next. With Merry Maids, you don’t need to figure everything out alone.

Merry Maids offers a business models where the first year focuses on laying the foundation for your business, with clear processes and systems guiding your every move. From there, you move into a growth phase that focuses on scaling and maximising the value of your business for the long term. This isn’t a quick-win opportunity; it’s a business model designed for stability and long-term success.

What does ownership look like?

As a Merry Maids franchise owner, you’re not cleaning homes yourself. You’ll be leading a team, managing performance, and using proven systems to run your business efficiently. From recruitment to quality control, our systems simplify the management side of your business.

Everything is designed to help you win work, deliver quality service, and grow your income. We focus on reducing guesswork and giving you the tools to control costs while maximising growth. By following our established processes, you can scale your business over time while maintaining a high standard of service.

Why Choose a Merry Maids Franchise?

  • A Trusted Name: As part of the ServiceMaster group, Merry Maids is the largest domestic cleaning franchise network in the world. As a franchisee, you’ll benefit from an internationally recognised brand with a solid reputation for quality and reliability.
  • Clear, Proven Systems: Our franchise model is built on clear, structured systems in areas like recruitment, training, scheduling, pricing, and performance management. These systems make running your business easier and more predictable.
  • Lifelong Support: From marketing to operations, you’ll receive support from a dedicated team at Merry Maids. We provide centralised marketing aligned with local execution, helping you reach potential customers and grow your business effectively.
  • Financial Control: We give you the tools to track and control your finances from day one. This transparency helps you make informed decisions and manage cash flow effectively, reducing financial risk.

What Makes Merry Maids Different

Merry Maids franchise owners operate their businesses using systems designed specifically for domestic cleaning operations. These tools help owners manage customers, teams and day to day activity more efficiently.

  • Business Management Software (BMS): Your Business Management Software, BMS, gives you full control of your operation. You can manage customers, teams, payroll, invoicing, and reporting from one central system.
  • 24/7 E-Commerce Booking Website: This platform allows customers to check service availability, receive instant pricing, and book and pay online at any time of day. All enquires feed directly into your system, reducing manual admin.
  • Mobile App for Job Management: Your mobile app for job management keeps everything in one place. You can schedule cleans, assign teams, track progress, and update job notes in real time.

Together, these tools help franchise owners run their business with greater efficiency, visibility and control.

The Bigger Picture: A Growing Market

The UK cleaning, hygiene, and waste sector is valued at nearly £67 billion, with domestic cleaning accounting for around £4 billion each year. With a growing demand for cleaning services, this is a valuable market to enter.

Is This the Right Opportunity for You?

If you’re business-minded and prefer a proven system to starting from scratch, the Merry Maids franchise is ideal. You’ll receive structured, ongoing support as you build your business. We focus on helping you win customers, deliver excellent service, and scale your income, all while controlling costs.

As Becky Hewitt, franchisee at Merry Maids Sutton Coldfield, puts it:

"Franchising was not something I had originally planned, but it quickly became clear why it makes sense. The Merry Maids brand was already established, with clear systems, marketing, and operational support in place. That structure gave me reassurance at a point when I was stepping into business ownership for the first time."

Take the next step today and see how Merry Maids can help you achieve long-term business success with the support of a global leader in domestic cleaning:

Merry Maids Success Stories

Siva and Ayranna Kugathas Expand Further into Merry Maids with South Surrey Launch

Proven leadership and trusted domestic cleaning to homes across South Surrey

From Startup to Stability. What the first year of business ownership shows about the Merry Maids Franchise

Many people who explore franchising are not new to responsibility or decision-making. They are simply looking for a clearer route to building a growing a business with long-term value.
Merry Maids Testimonials
I really wanted to be involved with both my staff and my customers so that's why I chose Merry Maids.
Merry Maids Franchise Image
Nicky Morris (Merry Maids, Fylde & Blackpool)
I have the ability to run the business my way, but with the support of Merry Maids.
Gina Glendinning (Merry Maids, York & Harrogate) (Merry Maids, Wakefield)
We have fantastic marketing support.
Debbie Walker (Marry Maids, Croydon)
Having decided on a cleaning franchise, Merry Maids offered the best model for my requirements – employing staff and personal involvement with customers. Merry Maids offered the most cost efficient model for running this kind of business and I found the team at Merry Maids approachable and helpful. ServiceMaster has evolved as a franchisor over its many years of experience and offers great support to its franchisees especially in the vital area of marketing. There are plenty of opportunities to engage with ServiceMaster and our network and this path of building relationships leads to a successful business.
Nicola Morris, Merry Maids Fylde & Blackpool & Preston Franchisee
Started with one franchise 15 years ago and now I own four areas, employing in excess of 40 members of staff. Head office give as much support as you want or need and the network of other business owners is fantastic!
Tom Jackson, Franchisee of Merry Maids Dudley, Solihull, Wolverhampton & South Birmingham
Merry Maids Videos
VIDEO
Merry Maids Case Study | Wakefield | Why choose Merry Maids franchise?

Merry Maids Case Study | Wakefield | Why choose Merry Maids franchise?

Gina tells us she chose to work with Merry Maids because she wanted to be a part of a well known, reputable and well established global brand.
VIDEO
Merry Maids Case Study | Milton Keynes | What made you want to own your own business?

Merry Maids Case Study | Milton Keynes | What made you want to own your own business?

Watch Nick from Merry Maids Milton Keynes discuss his journey to become his own boss.
VIDEO
Merry Maids Case Study | South Surrey | Why choose Merry Maids?

Merry Maids Case Study | South Surrey | Why choose Merry Maids?

Jonathan explains his decision to partner up with the Merry Maids franchise.
VIDEO
Merry Maids Case Study | Croydon| Marketing Support

Merry Maids Case Study | Croydon| Marketing Support

Debbie Walker discusses her experience with Merry Maids' marketing support.
Merry Maid Gallery Image
Merry Maids Image
Merry Maids 1
Merry Maid Image
Available Locations:
Throughout the UK.
Business Type:
Franchise
Minimum Investment:
£49.950 + VAT
Financing Assistance
3rd Party
Franchise Associations
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BFA Full Member
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