Are you looking for one of the UK’s top care franchises?
Our first franchisees followed the business model, took our guidance, applied their skills and grew from zero to £1m turnover in year 1*.
Future stability | Deep rewards | Generous returns
Starting a business caring for people at home answers an urgent need in society, making this a stable, growing sector, one largely immune to political and economic turmoil. Better yet, advancing tech and AI presents a huge opportunity for your new business, rather being a threat.
It’s human-to-human, benefitting people throughout your local community, where working with passion, following a proven business model and applying sound values delivers real rewards.
What MATTERS most
We live by focusing on what matters most, with a wonderful caring culture that franchisees have embraced for their local businesses too.
As franchisor we are a multi-generational family team, providing franchisees a real breadth and depth of experience, a pure passion for care and stability for the network’s future.
- Build your business following one of the very best models. A reputation for excellence – our template operation is rated in the top 2% of care providers by the CQC.
- By taking care of the little details that really matter to our clients, a culture embraced across the network, franchisees also enjoy 28% of business coming through referrals.
- Target a wide mix of private clients, avoiding the pressures of functional local authority care.
- Franchisees enjoy direct access to the family’s huge breadth of skills, knowledge and experience to grow their business.
- No industry experience needed. If neither you or your business partner have industry experience, employ a registered manager to nurture the care portion of your business.
- Established in 2005 and launched as a franchise in 2021, we still have prime undeveloped territories available across the UK.
People just like YOU
The CareYourWay franchise is a perfect route to building your own business in the care sector, and we welcome business partnerships too! In fact, our most successful franchisees combine an astute commercial-minded partner with a passionate people-person, someone who wants to lead from the front.
When we were looking for a franchise within this sector, we did not want to settle for mediocrity. When we started speaking to CareYourWay, we felt deeply aligned with their family values, and after discovering that the model is based off a CQC ‘Outstanding’ operation in the top 1% of UK care providers, that was the driving force we needed.
In our first financial year, we reached £1,000,000 turnover, and I just can’t believe it. We’ve changed thousands of lives so far, all made possible by Head Office. We wouldn’t be here without them
Support from Head Office is amazing. Next to none. We meet with Michelle weekly which is fantastic – we’re following an amazing process with a great and clear direction. We’ve never been in this industry, so it’s all extremely valuable.
CareYourWay cared for my Mum at the end of her life. They were amazing - they went above and beyond with anything that she needed. The team were just brilliant, and that made me want to join and become a franchise member.
Care is hard work and carries a lot of responsibility, we don’t believe you can succeed in this sector without ‘caring’ and that brings its own stresses. With a business partner and all of us at head office, you won’t ever be alone on this business journey.
Investment + Returns
The total initial investment varies from £80k - £130k depending on your business plan. Thanks to our proven track record, 60% bank funding is available subject to status, so you can get started with a minimum of £40,000 of your own funds. This includes working capital to cover costs during the CQC certification process and then the time to build your new business up to deliver ongoing profits.
Your initial aim, to build a £1.5m turnover care business in your first territory, provides a real gateway to not only establish yourself as a successful franchisee, but open the opportunity to scale into multiple territories thereafter. The financial returns can be very impressive, both ongoing and at sale.
Support for your Journey
We focus on what matters most for you at the different stages of your businesses journey – starting with 18-months of dedicated, specialist training through our unique CareYourWay Academy.
Ongoing mentoring and support for:
- Launch and ongoing marketing and sales
- Business planning and financial management
- Recruitment of your RM, carers and management team
- Training and support on our franchisee App ‘FranchiseBase’
- Advice on client funding consultations
- Regulatory compliance with CQC/HR/H&S/HMRC
Launch
You will need to work really hard at first, raising awareness in your community to attract both clients and carers.
Scale
As your care hours really grow, so will your management team. This is an exciting period as your business scales up.
Consolidate
Your role moves to leading by example and protecting your culture. You should now be able to enjoy a rewarding work-life balance.
Specialise
With your business established, now is the time to develop specialist areas of care that you are particularly passionate about.
Evolve
Consider adding a second territory or maybe now is the right time for you to realise the value of your asset and sell your business?
Step up
You need to be fully committed to be successful in care.
- Compassion for others
- An outgoing nature and ability to forge strong relationships
- A partnership works: one business-minded, the other a people person
- Enthusiasm to join a network of like-minded, driven franchisees
- Desire to take guidance and follow our business model
- At least £40,000 to invest, total investment of between £80,000 - £130,000
- (bank funding available, subject to status).
If you have drive, ambition and the heart to care for others, and you’d like to know more about starting your own CareYourWay business, please share your contact details so that one of our team can reach out to you shortly.
Anna Potgieter crowned Employee of the Year at the West Country Women Awards
CareYourWay talks person-centred care and sector transformation at the Care Roadshow Wales
CareYourWay crowned Emerging Franchisor of the Year at the British Franchise Awards
Reflecting on 20 years of excellence in care; highlights from CareYourWay's 2025 annual Franchise Conference.
Recognition of our Leadership Team with the West Country Women Awards
CareYourWay showcases Delegated Healthcare Activities at recent Skills for Care Roadshow
CareYourWay's nationwide kickstarter for annual Present for a Pensioner campaign
Sarah Sabater named a finalist in the prestigious Leaders in Care Awards, recognised as a top executive of 2025
CareYourWay Franchising Uncovers Exciting New Website
Purpose-led progress as CareYourWay's Southern franchisees come together
From personal experience to purpose-led business: The emotional story behind CareYourWay Macclesfield
Demand for outstanding home care is growing fast, as more families realise the countless benefits of having loved ones stay safe, comfortable, and supported at home for as long as possible.
That’s exactly what CareYourWay franchises exist to deliver: a quality-first, values-led approach to domiciliary care, backed by a proven model and expert hands-on support.
It’s something the communities of Macclesfield and the surrounding areas will soon be able to experience, after Jennifer Jenkins decided to join our flourishing franchise network.
Jennifer’s journey is deeply personal. She didn’t discover CareYourWay through a brochure or advert, but rather at one of the hardest moments a family can face.
After witnessing the difference truly compassionate care can make, she made the decision to help more people experience that same level of support in her own community.
This is her remarkable story.
A career built on compassion and clinical excellence
Jennifer brings extensive nursing and advanced practice experience into her new role as a CareYourWay franchisee. It’s expertise that sits perfectly alongside our focus on quality, standards, and people-first care.
She qualified as a nurse in 2002, working in A&E before completing a Master’s in Advanced Practice in 2010.
She went on to work as an Advanced Clinical Practitioner (ACP), while also teaching on the Masters programme at the University of Salford and gaining her Post Graduate Certificate in Academic Practice.
In 2017, Jennifer moved into general practice as a senior ACP, where her work included supporting patients living with complex needs. She became the practice’s frailty lead and managed medical care for residents in a care home that predominantly supported people with dementia.
It’s a career defined by two key motivations: clinical excellence and staying true to the important values of dignity, empathy, and supporting people well through some of life’s biggest challenges.
When providing care became personal
In 2018, Jennifer’s mum was diagnosed with dementia at the age of 69.
Like so many families, Jennifer and her loved ones stepped in to care for her at home, doing everything they could to keep her safe, comfortable, and surrounded by familiarity. “We cared for her extremely well at home,” Jennifer explains.
But towards the end of her mum’s life, Jennifer’s family experienced both ends of the care spectrum.
There were moments of care that simply weren’t good enough, and others that reminded them what a difference quality, empathetic care can make.
“She passed away in 2024. Near the end of her life, she received both poor and outstanding care. That outstanding care came from CareYourWay in Stockport, who couldn’t do enough to support both my mum and our family.”
Jennifer’s experiences with CareYourWay stayed with her. Not just because it was meaningful, but because it was proof that the right care, delivered the right way, can change how a family experiences an incredibly difficult chapter.
Discovering the CareYourWay franchise opportunity
After her mum’s passing, it was another family member who learned about franchise opportunities and encouraged her to explore it.
“My husband noticed CareYourWay offers franchising and advised me to look into it,” she explains.
What happened next is what makes Jennifer’s story so powerful.
She didn’t want to leap into business just for the sake of it. Instead, it was a step towards doing something purposeful: making the kind of quality home care she now knew was possible accessible to more families locally.
“After speaking with Head Office, I knew they were a franchise I wanted to be part of. The team’s enthusiasm, professionalism, and caring attitude was outstanding compared to other franchises that I contacted.”
Why our values made all the difference
Jennifer recalls how her early conversations with CareYourWay felt empathetic, considered, and values-led.
“They were supportive, caring, understanding and there was no pressure,” she explains. “They were interested in and wanted to understand me and my journey, which spoke volumes.
“CareYourWay’s values and standards are outstanding. They go above and beyond for staff and clients, showing the true meaning of care. They are friendly, approachable, and provide excellent support and guidance.”
For Jennifer, this combination of high standards and a genuinely supportive culture mattered.
Preparing to launch CareYourWay Macclesfield
CareYourWay Macclesfield is now in the pre-launch phase, with Jennifer progressing through the steps required to open and begin delivering care.
Starting a regulated care business can feel daunting, even for someone with Jennifer’s extensive experience in healthcare. But CareYourWay’s structure is designed to make the journey clear and achievable.
“The training, support, and conversations around planning everything ahead of launching the business have been excellent,” Jennifer explains.
That sense of preparedness is vital for new franchisees. Knowing what truly compassionate care looks like makes all the difference when it comes to launching with confidence.
“I really feel prepared and ready to get going and make a difference to clients in my community. I have submitted my CQC application and am hoping to launch in early 2026.”
Jennifer will be leading the business with support close at hand.
“I will be running it on my own initially until I recruit staff, but have excellent support from my husband who will help as required, particularly with finance and marketing.”
Her goal once the business launches is clear: grow with quality care at the heart from day one.
The difference Jennifer wants to make in Macclesfield
While Jennifer has achieved a great deal in her career so far, her motivation now is rooted in giving others what her family received when it mattered most.
“I want clients to receive the same outstanding care that my mum did at the very end of her life. Clients must be happy, feel properly cared for and respected, and have their autonomy encouraged at all times.
“That’s what I want to deliver to my community with CareYourWay.”
Jennifer’s aims reflect what modern, person-led home care should look like. It’s not about taking over and rushing around, but listening to and supporting clients. It’s a powerful way to deliver personalised care in a way that protects dignity and choice.
“My plans are to provide outstanding domiciliary care to clients and allow the business to flourish.”
Jennifer’s message to future CareYourWay franchisees
Jennifer is upfront about what it takes to start your journey in home care. It is meaningful, but with that comes responsibility.
“It’s a lot of hard work, but that is to be expected,” she explains. “If you are prepared to put the work in, you will be excellently supported by Head Office and will be making a significant difference to people’s lives.”
It’s a poignant message from an incredible individual who knows first-hand just how much outstanding care can mean.
Ready to start your own CareYourWay story?
Jennifer’s journey into franchising is a reminder of what CareYourWay is really about: exceptional care, supported by a proven model, delivered by people who genuinely want to make a difference.
If you’re exploring the idea of building a purpose-led business in your local area, we’d love to speak with you.
To find out more about starting your own CareYourWay franchise, contact our team today: