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Anytime Fitness

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Start an Anytime Fitness Franchise Business

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Don’t just own a gym.
Own the gym that sets the standard.

Top owners reach c.£240K profit per club


Single or multi-club | Subscription income | Minimal staffing


Anytime Fitness Image

Don’t chase attention. Earn it. This is a platform for people who care about doing things properly. Who take pride in standing out. Who get that quality, reputation and obsessive detail are the ways to win.

You bring the mindset. We’ll give you the playbook to explore your limits.


You’re not selling memberships, you’re selling energy, confidence, longevity and a healthier future. Younger generations are drinking less, prioritising wellbeing and investing in themselves: the fitness lifestyle is only strengthening.

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We don’t punish your success


Most fitness franchises charge monthly royalties as a percentage of your turnover – the more successful you are, the more you pay them.

And who wants to do that?

Anytime Fitness franchisees pay a fixed fee, not a slice of revenue. So as your membership and turnover grow, your royalties don’t. Which impacts:
  • How much profit you retain
  • How quickly you can reinvest
  • How attractive your business looks to future buyers
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I found that from day one the success of our gym, our business and a return on our investment were their top priorities which gave me a lot of trust to partner with them.”
Guy Warner, Anytime Fitness Bishops Cleeve

Who cares that we’re the biggest fitness franchise in the UK and in the world?


Plenty of people, and they’ll have a big influence on your business.
  • Consumers already trust the brand
  • Landlords give you extra credibility
  • Banks understand the model
With 5,600+ clubs on all 7 continents (yes, even Antarctica), this is a brand with genuine global reach. The Anytime logo does more than just sit on the wall in your club(s). It opens doors.

What separates the best franchisees from the rest is how hard they push the opportunities inside them.
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With existing knowledge and experience of franchising, I knew that being part of an existing, established brand would help me enjoy a quicker return on investment.
Sharon Thandi, Anytime Fitness Swadlincote

An asset-backed business


Clubs are full-scale gyms with broad member appeal, dominating the premium mid- market with 24/7 access and state of the art high-spec equipment. This creates:
  • Higher membership potential
  • A more substantial underlying business
  • Stronger long-term resale value
Every club undergoes a structured five-year refresh programme, ensuring the brand stays modern, competitive and ahead of the market – protecting both your revenue and asset value.
 
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Two pathways to ownership of your future


Nail your first club, learn the model inside out, choose your route.

1. Local Domination

Years 1–2

Open your first club in a town or local community you know. Be hands-on and visible. Build a stable member base and strong cashflow.

Years 3–5

Decide whether to consolidate at one club or add a second location. Potentially step back slightly from the day-to-day. Secure your future.

2. Scale an Empire

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We’ve rolled it into three sites already and are still on track to do five in five years which I think you’d struggle to do in many other franchises.
Connor Thorne, Multi-unit Franchisee

Years 1–2

Launch your first club, learn the model deeply, optimise performance. Actively plan for scale once your first club is financially self-sufficient.

Years 2–5

Open one club every year or so and grow to three, four, five clubs. Introduce an area manager while you focus on performance, people and spotting the next opportunity.

Beyond

Options to keep expanding, consolidate or plan your exit strategy.

Top portfolio owners run 10 or more clubs and work 15–20 hours per week – focusing on leadership, performance and growth rather than day-to-day operations.

Led by people who’ve done this before


The team leading Anytime Fitness UK aren’t working this out as they go.

They’ve already taken the brand through its growth cycle elsewhere, from early opportunity, through network expansion, into a more mature, valuable market. They:
  • Grew the footprint to 600+ clubs
  • Nurtured franchisees from first site to multi-site portfolios
  • Prioritised club quality and brand consistency, not just unit count
  • Increased club resale value from 2.5x EBITDA to 5x+

What that means for you…

  • The playbook has already been proven, at scale
  • The focus is obsessively on opening strong, profitable clubs
  • They know what “great” looks like: how top franchisees operate, support needed, what to avoid
  • Your business sits in a network that understands the road ahead – and how to stay in the lead

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The Owner’s Role


Set the tone

Understand your club intimately: the mood, the service, the standards. You’ll know how it feels to walk in as a member, and ensure the club reflects your expectations.

Create a club people want to be in

Owners who thrive care about their members’ journeys and build teams that do the same. That’s what drives retention. That’s what builds reputation.

Lead a small team

When the average club has two full-time equivalents, HR or staff costs won’t keep you up at night. Hire well, set expectations, protect standards.

Drive member experience & retention

Our team will help you get plenty of sign-ups. You and your team keep them coming back with the atmosphere and experience you create.

Step back as you scale

As your portfolio grows, your role becomes increasingly strategic. Many multi-site owners ultimately work part-time hours while overseeing substantial businesses.
 
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Supporting your success


Never opened or run a gym before? Don’t worry – we’ve launched thousands.

Your dedicated Presales Manager helps you maximise pre-launch buzz. Their focus is simple:
  • Build awareness early
  • Drive strong founding membership numbers
  • Ensure you open your doors with real momentum, not a standing start Presale is treated as mission-critical because it sets the tone for what’s ahead.
Ongoing

You’ll then dovetail with an experienced Franchise Performance Coach, each of which

has run health clubs at a senior level and understands the realities. They’ll:
  • Coach on operational performance and profitability
  • Guide on member retention and secondary revenue streams
  • Support with staffing, standards and local execution
  • Challenge and keep you accountable as your business grows
The aim is to apply lessons learned from thousands of clubs worldwide to help you build a stronger, more profitable business… and, if you’re scaling, to support the transition from single-site owner to multi-site operator over time.
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Having a franchisor that’s been there and done it and is only ever a phone call away makes the process easy to follow. Most importantly, they want the best for both you and the brand and there’s something really inspiring about that.
Raj Hasib, Multi-site Franchisee

Investment & returns


Think you’ve got what it takes to hit an eight-figure EBITDA?

You’ll need £185K capital plus funding to open your first club – we can introduce you to our lender partners. The upside can be substantial:
  • Operational breakeven can (and often does) happen in 2-3 months
  • Top performers in the UK reach c.£240K profit pa per club
  • Everyone’s chasing the main man in Australia: $20m EBITDA (yes, that’s $20m)
We don’t offer these figures as guarantees. But we do offer them as proven within the network and an insight into what the best franchisees are achieving.

Are you good enough to top them?

A good fit?


Whether you want to own an outstanding club or build a portfolio of them, the journey starts the same way: run the first one properly.

Get in touch to begin exploring how our vision could help you exceed your goals:

Anytime Fitness News

Collective Wellness Group appoints Martin Jones MBE to Board to support Anytime Fitness UK & Ireland growth strategy

April 07, 2026| Franchise News
Collective Wellness Group (CWG), the master franchise holder for Anytime Fitness UK & Ireland and Australia, is pleased to announce the appointment of respected UK business leader Martin Jones MBE to its Board.

Anytime Fitness Accelerates Franchise Growth at Exclusive Red Bull Racing Event, Milton Keynes, UK.

November 27, 2025| Franchise News
Anytime Fitness UK put franchise success in the fast lane, hosting an exclusive event, Pole Position: Winning in the UK Market - at the iconic Red Bull Racing Technology Campus in Milton Keynes.

Anytime Fitness UK Launches Inspiring New Podcast: Sweat the Big Stuff: The Franchise Edition

May 28, 2025| Franchise News
Monthly Series Offers Behind-the-Scenes Look at the Realities of Franchising

Anytime Fitness UK and Ireland Welcomes New Leadership Team

April 29, 2025| Franchise News
In a major development for the UK fitness and franchising sectors, Justin McDonell and Richard Peil, the entrepreneurs behind the success of Anytime Fitness Australia have acquired a majority shareholding in the Anytime Fitness UK and Ireland Master Franchise.

Hot Locations: Anytime Fitness UK's Data-Driven Tool Boosts Franchise Success with Unmatched Location Intelligence

August 21, 2024| Franchise News
Last September, Anytime Fitness UK launched Hot Locations, a bespoke advanced location intelligence platform aimed at revolutionising decision-making for franchisees when choosing a territory, and one year on since the initial launch it’s been growing from strength-to-strength.

Anytime Fitness UK reaches membership milestone with record-breaking start to 2024

May 14, 2024| Franchise News
Anytime Fitness UK has reached the milestone of 200,000 members and a record 1 million club visits per month in the first quarter of 2024.

Anytime Fitness rounds off the first quarter with three new openings in one week

April 08, 2024| Franchise News
Leading gym provider Anytime Fitness has enjoyed a busy March, with three new locations opening their doors in Tottenham Hale, Kingston, and Abbey Wood.

Anytime Fitness Brixton Breaks International Pre-Sale Record

February 29, 2024| Franchise News
New Anytime Fitness location enjoys incredible pre-opening figures

The Gym Franchise Breathing New Life Into The High Street

Anytime Fitness has regenerated six unused retail spaces into state-of-the-art gyms in the last year.

Opinder and Shallu Kaushal: The husband-and-wife duo making a flying start to their Anytime Fitness journey

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Shaf Ahmed

While working as part of the family jewellery business, Opinder was a member at an Anytime Fitness club which began to fuel his interest in owning one himself.

“I actually trained at an Anytime Fitness club for three years and saw how the club grew into a successful business,” said Opinder. “This got me interested and having done some research, we visited the Anytime Fitness Support Office for an open day to find out meet the people behind the franchise.”

WHY ANYTIME FITNESS?

“We approached other competitor brands but felt Anytime Fitness had the best structure and support system in place to help franchisees. A big plus for us was that it was a much more established brand with an international presence which made us feel much more confident in what we were investing into.”
Having signed their franchise agreement, Opinder and Shallu quickly identified Maidenhead as their preferred location. As well as living in Berkshire themselves, the pair noted the significant investment in redeveloping the town centre as well as the upcoming arrival of Crossrail, increasing its appeal to commuters.

Having secured the territory in early 2021, they were able to secure a property within a fortnight. The building was a new-build at the heart of the town centre and near to several new residential developments.

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PREPARING FOR OPENING
Having waited for the construction of the building to be completed, the team received the keys in February this year and swiftly transformed the empty shell of the building into a premium health club in just over ten weeks.

With the support of Anytime Fitness’ dedicated New Openings Team, Opinder and Shallu were able to execute an excellent pre-sale strategy. The pair recruited early and recruited well, appointing a proven and experienced Club Manager from within the Anytime Fitness network as well as team members with health and fitness experience. Having this established team in place well advance of opening allowed them to generate significant excitement around their opening and gather prospects from the local community and surrounding areas.

The team enjoyed their grand opening on 29th April 2022, with the ribbon being cut by Theresa May, former Prime Minister and current Maidenhead Member of Parliament.

EXCEEDING TARGETS AND AWARD NOMINATIONS

The Maidenhead club has made a fantastic start since opening and exceeded its 12-month projected revenue target in just three months. Its premium offering and personable approach has resonated with the local community and it has rapidly exceeded the 1,000 member landmark and is going from strength-to-strength.

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Despite competition in the area from low-cost gyms, the club continues to significantly grow its membership base month-on-month. With a premium offering at an affordable price, the team has perfectly identified its place in the market and continues to amass 5-star reviews from its delighted membership base.
Their efforts were recognised just six months after their opening when their high-performing team made the shortlist for Anytime Fitness UK’s Club Team of the Year Award. The franchisor was incredibly impressed by the consistent performance of the team, their rapid membership growth and the fantastic experience they consistently deliver for their members.

Opinder and Shallu’s confidence is sky-high after this their first club opening and are full of praise for their experience. “This industry really makes you feel that you are driving a positive change and making people feel better about their overall wellbeing, whether that’s physical or mental. The training and support from Anytime Fitness is excellent and some of the head office team are just like family now!

“We are in a great position at the moment and we hope to open multiple clubs over the next few years. We’re already looking at future territories!”

Anytime Fitness Videos
Anytime Fitness | Red Bull Racing Event

Anytime Fitness | Red Bull Racing Event

Anytime Fitness Accelerates Franchise Growth at Exclusive Red Bull Racing Event Milton Keynes, UK.
Anytime Fitness | Wickford Case Study

Anytime Fitness | Wickford Case Study

Cihan Gokensel discusses her role as an Anytime Fitness franchisee.
Anytime Fitness Franchise

Anytime Fitness Franchise

The Anytime Fitness Franchise Opportunity
Anytime Fitness Case Study | Swadlincote Franchisee

Anytime Fitness Case Study | Swadlincote Franchisee

Sharon Thandi, owner of Anytime Fitness Swadlincote, talks about her success with the franchise since opening the franchise unit only 11 months ago.
VIDEO
Anytime Fitness Case Study | Bishop's Cleeve Franchisee

Anytime Fitness Case Study | Bishop's Cleeve Franchisee

Guy Warner, Owner of Anytime Fitness Bishop's Cleeve, discusses his success with the franchise network.
VIDEO
Anytime Fitness | 2022 Conference

Anytime Fitness | 2022 Conference

Anytime Fitness 2022 Conference Highlights.
VIDEO
Anytime Fitness | One Vision Conference 2021

Anytime Fitness | One Vision Conference 2021

Highlights of the One Vision Conference 2021.
VIDEO
Anytime Fitness Franchise Video

Anytime Fitness Franchise Video

Anytime Fitness Franchisees discuss what makes the business stand out from the crowd.
VIDEO
Anytime Fitness Franchise Overview

Anytime Fitness Franchise Overview

A look into the Anytime Fitness franchise.
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Available Locations:
Franchise opportunities available UK and Ireland.
Business Type:
Franchise
Minimum Investment:
£185,000
Financing Assistance
3rd Party
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