Don’t just own a gym.Own the gym that sets the standard.
Top owners reach c.£240K profit per club
Don’t chase attention. Earn it. This is a platform for people who care about doing things properly. Who take pride in standing out. Who get that quality, reputation and obsessive detail are the ways to win.
You bring the mindset. We’ll give you the playbook to explore your limits.
You’re not selling memberships, you’re selling energy, confidence, longevity and a healthier future. Younger generations are drinking less, prioritising wellbeing and investing in themselves: the fitness lifestyle is only strengthening.
We don’t punish your success
Most fitness franchises charge monthly royalties as a percentage of your turnover – the more successful you are, the more you pay them.
And who wants to do that?
Anytime Fitness franchisees pay a fixed fee, not a slice of revenue. So as your membership and turnover grow, your royalties don’t. Which impacts:
- How much profit you retain
- How quickly you can reinvest
- How attractive your business looks to future buyers
I found that from day one the success of our gym, our business and a return on our investment were their top priorities which gave me a lot of trust to partner with them.”
Who cares that we’re the biggest fitness franchise in the UK and in the world?
Plenty of people, and they’ll have a big influence on your business.
- Consumers already trust the brand
- Landlords give you extra credibility
- Banks understand the model
What separates the best franchisees from the rest is how hard they push the opportunities inside them.
With existing knowledge and experience of franchising, I knew that being part of an existing, established brand would help me enjoy a quicker return on investment.
An asset-backed business
Clubs are full-scale gyms with broad member appeal, dominating the premium mid- market with 24/7 access and state of the art high-spec equipment. This creates:
- Higher membership potential
- A more substantial underlying business
- Stronger long-term resale value
Two pathways to ownership of your future
Nail your first club, learn the model inside out, choose your route.
1. Local Domination
Years 1–2
Open your first club in a town or local community you know. Be hands-on and visible. Build a stable member base and strong cashflow.Years 3–5
Decide whether to consolidate at one club or add a second location. Potentially step back slightly from the day-to-day. Secure your future.2. Scale an Empire
We’ve rolled it into three sites already and are still on track to do five in five years which I think you’d struggle to do in many other franchises.
Years 1–2
Launch your first club, learn the model deeply, optimise performance. Actively plan for scale once your first club is financially self-sufficient.Years 2–5
Open one club every year or so and grow to three, four, five clubs. Introduce an area manager while you focus on performance, people and spotting the next opportunity.Beyond
Options to keep expanding, consolidate or plan your exit strategy.Top portfolio owners run 10 or more clubs and work 15–20 hours per week – focusing on leadership, performance and growth rather than day-to-day operations.
Led by people who’ve done this before
The team leading Anytime Fitness UK aren’t working this out as they go.
They’ve already taken the brand through its growth cycle elsewhere, from early opportunity, through network expansion, into a more mature, valuable market. They:
- Grew the footprint to 600+ clubs
- Nurtured franchisees from first site to multi-site portfolios
- Prioritised club quality and brand consistency, not just unit count
- Increased club resale value from 2.5x EBITDA to 5x+
What that means for you…
- The playbook has already been proven, at scale
- The focus is obsessively on opening strong, profitable clubs
- They know what “great” looks like: how top franchisees operate, support needed, what to avoid
- Your business sits in a network that understands the road ahead – and how to stay in the lead
The Owner’s Role
Set the tone
Understand your club intimately: the mood, the service, the standards. You’ll know how it feels to walk in as a member, and ensure the club reflects your expectations.Create a club people want to be in
Owners who thrive care about their members’ journeys and build teams that do the same. That’s what drives retention. That’s what builds reputation.Lead a small team
When the average club has two full-time equivalents, HR or staff costs won’t keep you up at night. Hire well, set expectations, protect standards.Drive member experience & retention
Our team will help you get plenty of sign-ups. You and your team keep them coming back with the atmosphere and experience you create.Step back as you scale
As your portfolio grows, your role becomes increasingly strategic. Many multi-site owners ultimately work part-time hours while overseeing substantial businesses.
Supporting your success
Never opened or run a gym before? Don’t worry – we’ve launched thousands.
Your dedicated Presales Manager helps you maximise pre-launch buzz. Their focus is simple:
- Build awareness early
- Drive strong founding membership numbers
- Ensure you open your doors with real momentum, not a standing start Presale is treated as mission-critical because it sets the tone for what’s ahead.
You’ll then dovetail with an experienced Franchise Performance Coach, each of which
has run health clubs at a senior level and understands the realities. They’ll:
- Coach on operational performance and profitability
- Guide on member retention and secondary revenue streams
- Support with staffing, standards and local execution
- Challenge and keep you accountable as your business grows
Having a franchisor that’s been there and done it and is only ever a phone call away makes the process easy to follow. Most importantly, they want the best for both you and the brand and there’s something really inspiring about that.
Investment & returns
Think you’ve got what it takes to hit an eight-figure EBITDA?
You’ll need £185K capital plus funding to open your first club – we can introduce you to our lender partners. The upside can be substantial:
- Operational breakeven can (and often does) happen in 2-3 months
- Top performers in the UK reach c.£240K profit pa per club
- Everyone’s chasing the main man in Australia: $20m EBITDA (yes, that’s $20m)
Are you good enough to top them?
A good fit?
Whether you want to own an outstanding club or build a portfolio of them, the journey starts the same way: run the first one properly.
Get in touch to begin exploring how our vision could help you exceed your goals:
Anytime Fitness UK & Ireland teams up with Apple Fitness+ to help members stay active anytime, anywhere
Members gain complimentary access to Apple Fitness+, extending workouts beyond the gym as demand for hybrid fitness continues to grow
Anytime Fitness UK & Ireland today announced it is bringing Apple Fitness+ to members across the UK and Ireland, giving them complimentary access to Apple's award-winning fitness and wellness service throughout their membership.
Together, Anytime Fitness and Apple Fitness+ give members more opportunities to stay consistent with their fitness routine, whether they’re training in the gym, at home, or on the go, combining 24/7 access to more than 6,000 Anytime Fitness clubs worldwide with thousands of workouts and meditations available on Apple Fitness+. All it takes is an iPhone to get started, and with Apple Watch, members can unlock personalised, real-time metrics for their workouts.
Starting August 4, 2026, all Anytime Fitness members will get access to a Fitness+ subscription for the lifetime of their active membership at no additional cost - delivering a truly connected fitness experience that bridges the gap between in-club and on-demand wellness. Existing Fitness+ users also benefit when they sign up for a 13-month Anytime Fitness membership, receiving their first 30 days free.
The launch comes as the UK fitness industry continues to grow. According to ukactive's UK Health and Fitness Market Report 2026*, gym memberships have reached a record 18% of the population, while annual visits rose by 10% and sector revenue climbed to £6.5 billion. As more consumers combine gym-based and digital fitness, the addition of Fitness+ enables Anytime Fitness members to move seamlessly between workouts in the club, at home and on the go with a single membership.
Sarah Mather, Head of Marketing at Anytime Fitness UK & Ireland, said: “Today's members don't think about fitness in one location. They move between the gym, home and travel, and they expect their membership to move with them. Adding Apple Fitness+ to membership combines the motivation and guidance of Fitness+ with the support of our clubs, giving members even more ways to stay active and consistent.”
Members will have access to thousands of Fitness+ workouts and meditations across 12 workout types - including Strength, HIIT, Yoga, Pilates and more - led by a diverse and welcoming team of trainers.
Rich Peil, Director and Co-Founder, Anytime Fitness UK & Ireland, added: “We're investing in a model that combines outstanding physical clubs with digital experiences members value to deliver the best member experience in the market. Providing our members with access to the expansive library of Apple Fitness+ content helps them pursue their goals wherever they choose to work out while complementing the experience they already enjoy in our clubs.”
The announcement coincides with another milestone for the brand, with Anytime Fitness opening its 6,000th club globally. In the UK and Ireland, the business continues to expand its footprint, currently at 180 clubs and targeting 500 clubs within the next five years as it grows its franchise network alongside a portfolio of corporate-owned clubs. This new Fitness+ offering expands to the UK and Ireland following launches in Australia, Canada, Japan and the U.S.
