Don’t just own a gym.Own the gym that sets the standard.
Top owners reach c.£240K profit per club
Don’t chase attention. Earn it. This is a platform for people who care about doing things properly. Who take pride in standing out. Who get that quality, reputation and obsessive detail are the ways to win.
You bring the mindset. We’ll give you the playbook to explore your limits.
You’re not selling memberships, you’re selling energy, confidence, longevity and a healthier future. Younger generations are drinking less, prioritising wellbeing and investing in themselves: the fitness lifestyle is only strengthening.
We don’t punish your success
Most fitness franchises charge monthly royalties as a percentage of your turnover – the more successful you are, the more you pay them.
And who wants to do that?
Anytime Fitness franchisees pay a fixed fee, not a slice of revenue. So as your membership and turnover grow, your royalties don’t. Which impacts:
- How much profit you retain
- How quickly you can reinvest
- How attractive your business looks to future buyers
I found that from day one the success of our gym, our business and a return on our investment were their top priorities which gave me a lot of trust to partner with them.”
Who cares that we’re the biggest fitness franchise in the UK and in the world?
Plenty of people, and they’ll have a big influence on your business.
- Consumers already trust the brand
- Landlords give you extra credibility
- Banks understand the model
What separates the best franchisees from the rest is how hard they push the opportunities inside them.
With existing knowledge and experience of franchising, I knew that being part of an existing, established brand would help me enjoy a quicker return on investment.
An asset-backed business
Clubs are full-scale gyms with broad member appeal, dominating the premium mid- market with 24/7 access and state of the art high-spec equipment. This creates:
- Higher membership potential
- A more substantial underlying business
- Stronger long-term resale value
Two pathways to ownership of your future
Nail your first club, learn the model inside out, choose your route.
1. Local Domination
Years 1–2
Open your first club in a town or local community you know. Be hands-on and visible. Build a stable member base and strong cashflow.Years 3–5
Decide whether to consolidate at one club or add a second location. Potentially step back slightly from the day-to-day. Secure your future.2. Scale an Empire
We’ve rolled it into three sites already and are still on track to do five in five years which I think you’d struggle to do in many other franchises.
Years 1–2
Launch your first club, learn the model deeply, optimise performance. Actively plan for scale once your first club is financially self-sufficient.Years 2–5
Open one club every year or so and grow to three, four, five clubs. Introduce an area manager while you focus on performance, people and spotting the next opportunity.Beyond
Options to keep expanding, consolidate or plan your exit strategy.Top portfolio owners run 10 or more clubs and work 15–20 hours per week – focusing on leadership, performance and growth rather than day-to-day operations.
Led by people who’ve done this before
The team leading Anytime Fitness UK aren’t working this out as they go.
They’ve already taken the brand through its growth cycle elsewhere, from early opportunity, through network expansion, into a more mature, valuable market. They:
- Grew the footprint to 600+ clubs
- Nurtured franchisees from first site to multi-site portfolios
- Prioritised club quality and brand consistency, not just unit count
- Increased club resale value from 2.5x EBITDA to 5x+
What that means for you…
- The playbook has already been proven, at scale
- The focus is obsessively on opening strong, profitable clubs
- They know what “great” looks like: how top franchisees operate, support needed, what to avoid
- Your business sits in a network that understands the road ahead – and how to stay in the lead
The Owner’s Role
Set the tone
Understand your club intimately: the mood, the service, the standards. You’ll know how it feels to walk in as a member, and ensure the club reflects your expectations.Create a club people want to be in
Owners who thrive care about their members’ journeys and build teams that do the same. That’s what drives retention. That’s what builds reputation.Lead a small team
When the average club has two full-time equivalents, HR or staff costs won’t keep you up at night. Hire well, set expectations, protect standards.Drive member experience & retention
Our team will help you get plenty of sign-ups. You and your team keep them coming back with the atmosphere and experience you create.Step back as you scale
As your portfolio grows, your role becomes increasingly strategic. Many multi-site owners ultimately work part-time hours while overseeing substantial businesses.
Supporting your success
Never opened or run a gym before? Don’t worry – we’ve launched thousands.
Your dedicated Presales Manager helps you maximise pre-launch buzz. Their focus is simple:
- Build awareness early
- Drive strong founding membership numbers
- Ensure you open your doors with real momentum, not a standing start Presale is treated as mission-critical because it sets the tone for what’s ahead.
You’ll then dovetail with an experienced Franchise Performance Coach, each of which
has run health clubs at a senior level and understands the realities. They’ll:
- Coach on operational performance and profitability
- Guide on member retention and secondary revenue streams
- Support with staffing, standards and local execution
- Challenge and keep you accountable as your business grows
Having a franchisor that’s been there and done it and is only ever a phone call away makes the process easy to follow. Most importantly, they want the best for both you and the brand and there’s something really inspiring about that.
Investment & returns
Think you’ve got what it takes to hit an eight-figure EBITDA?
You’ll need £185K capital plus funding to open your first club – we can introduce you to our lender partners. The upside can be substantial:
- Operational breakeven can (and often does) happen in 2-3 months
- Top performers in the UK reach c.£240K profit pa per club
- Everyone’s chasing the main man in Australia: $20m EBITDA (yes, that’s $20m)
Are you good enough to top them?
A good fit?
Whether you want to own an outstanding club or build a portfolio of them, the journey starts the same way: run the first one properly.
Get in touch to begin exploring how our vision could help you exceed your goals:
Hot Locations: Anytime Fitness UK's Data-Driven Tool Boosts Franchise Success with Unmatched Location Intelligence
Last September, Anytime Fitness UK launched Hot Locations, a bespoke advanced location intelligence platform aimed at revolutionising decision-making for franchisees when choosing a territory, and one year on since the initial launch it’s been growing from strength-to-strength.
Backed by rich data and analysis based on proven characteristics from our most successful clubs, this data-driven approach has transformed our franchise recruitment process. Franchisees now get unmatched analysis and information to tap into prime locations, strengthening their understanding and confidence in the brand and their decision to invest.
What is Hot Locations?
Hot Locations was developed in partnership with our location intelligence software provider. We embarked on an 18-month project to develop a bespoke version of the system that would provide greater levels of insight to support franchisees in choosing territories.
We identified six criteria to benchmark and rank potential locations against:
- Volume of people
- AI intelligence
- Competition
- Wealth
- Footfall
- Existing club data
Each criterion has a weighted score which results in an overall location score i.e. the higher the score, the ‘hotter’ the location. This is represented on a heat map, providing an instant visual cue of how well the location has scored, and therefore its potential.
Three reports are reviewed in a scoping call between the franchisee and the Franchise Recruitment team. This is important as, with any data, there are nuances, and so our experience helps the franchisee to interpret the information. The decision is ultimately the franchisee’s, but we work together to ensure the location is as strong as possible, giving their club the best chance of growth and profitability.
Why is Hot Locations unique?
We’ve been using location data analysis since launching in the UK. However, this new level of detail and the depth of analysis, with the relevance of the data to the brand supports the significance of making the decision to invest.
Using CRM data from over 200,000 members, we match people within a location against our membership profile to determine the propensity that fit our demographic. This is a real USP and goes beyond typical demographic profiling to align the analysis with our target market.
How does Hot Locations support franchisees?
Daniel Penn, Head of Network Development comments: “Like many franchises, location can be the difference between success and failure; it’s therefore critical we help our franchisees to get this right. Views on locations are often subjective, and Hot Locations helps mitigate preconceived and anecdotal opinions by providing rich levels of data that support or challenge their original views.
This data-driven approach builds the franchisee’s confidence and aids their understanding of the market. It shows commitment and support from the central team – we’ve invested significantly in Hot Locations because we knew its potential, and we now use it in every conversation, at no additional cost to the franchisee.
It also benefits existing franchisees who are looking to expand their number of clubs, often into locations that are lesser known to them.”
The results
Hot Locations has transformed Anytime Fitness’s franchise recruitment process since its launch last September and has been cited by franchisees as a driving factor in their decision to join the network. We have also applied Hot Locations to the clubs that have opened this year - all ranked highly with scores of 10+, and all clubs are performing strongly.
Brixton broke the international pre-sales record in February, opening with more members than any other Anytime Fitness facility outside of the US. Its Hot Locations score was 11, based on 188,000 people within a 2km radius, strong transport links, proximity to free parking and low competition vs. high population.
Franchisee Cihan Gokensel comments: “I was really impressed by Hot Locations. It gave a level of detail that I wasn’t expecting, and it enabled me to look at locations that I hadn’t previously considered. The information is powerful and the context that the team provide when they take you through the data helps to understand it to another level – it’s what ultimately led me to choosing my first territory, as Hot Locations highlighted the potential for the location.
I’ve previously worked in both fitness and property management, and I knew from my early conversations with the team that they knew what they were talking about. The process is really well thought-out; it was just four weeks from my initial conversation to confirming a territory, and Hot Locations played a key role in that.”
Informing our location strategy
Hot Locations has already had a major impact, and we have plans to grow this further. We are working with property partners to identify potential sites within ‘hot locations’, so new franchisees can join the network already with a property secured; this can significantly reduce the club opening timeframe.
We also continue to develop the system with new data analysis. This multi-dimensional modelling approach is the future for our location strategy, and we’re educating and advising our franchisees to give them the best possible chance of success with Anytime Fitness.
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