Anytime Fitness UK and Ireland Welcomes New Leadership Team

Don’t just own a gym.
Own the gym that sets the standard.

Top owners reach c.£240K profit per club

Single or multi-club | Subscription income | Minimal staffing

Don’t chase attention. Earn it. This is a platform for people who care about doing things properly. Who take pride in standing out. Who get that quality, reputation and obsessive detail are the ways to win.

You bring the mindset. We’ll give you the playbook to explore your limits.

You’re not selling memberships, you’re selling energy, confidence, longevity and a healthier future. Younger generations are drinking less, prioritising wellbeing and investing in themselves: the fitness lifestyle is only strengthening.

We don’t punish your success

Most fitness franchises charge monthly royalties as a percentage of your turnover – the more successful you are, the more you pay them.

And who wants to do that?

Anytime Fitness franchisees pay a fixed fee, not a slice of revenue. So as your membership and turnover grow, your royalties don’t. Which impacts:

How much profit you retain
How quickly you can reinvest
How attractive your business looks to future buyers

I found that from day one the success of our gym, our business and a return on our investment were their top priorities which gave me a lot of trust to partner with them.”

Guy Warner, Anytime Fitness Bishops Cleeve

Who cares that we’re the biggest fitness franchise in the UK and in the world?

Plenty of people, and they’ll have a big influence on your business.

Consumers already trust the brand
Landlords give you extra credibility
Banks understand the model

With 5,600+ clubs on all 7 continents (yes, even Antarctica), this is a brand with genuine global reach. The Anytime logo does more than just sit on the wall in your club(s). It opens doors.

What separates the best franchisees from the rest is how hard they push the opportunities inside them.

With existing knowledge and experience of franchising, I knew that being part of an existing, established brand would help me enjoy a quicker return on investment.

Sharon Thandi, Anytime Fitness Swadlincote

An asset-backed business

Clubs are full-scale gyms with broad member appeal, dominating the premium mid- market with 24/7 access and state of the art high-spec equipment. This creates:

Higher membership potential
A more substantial underlying business
Stronger long-term resale value

Every club undergoes a structured five-year refresh programme, ensuring the brand stays modern, competitive and ahead of the market – protecting both your revenue and asset value.

Two pathways to ownership of your future

Nail your first club, learn the model inside out, choose your route.

1. Local Domination

Years 1–2

Open your first club in a town or local community you know. Be hands-on and visible. Build a stable member base and strong cashflow.

Years 3–5

Decide whether to consolidate at one club or add a second location. Potentially step back slightly from the day-to-day. Secure your future.

2. Scale an Empire

We’ve rolled it into three sites already and are still on track to do five in five years which I think you’d struggle to do in many other franchises.

Connor Thorne, Multi-unit Franchisee

Years 1–2

Launch your first club, learn the model deeply, optimise performance. Actively plan for scale once your first club is financially self-sufficient.

Years 2–5

Open one club every year or so and grow to three, four, five clubs. Introduce an area manager while you focus on performance, people and spotting the next opportunity.

Beyond

Options to keep expanding, consolidate or plan your exit strategy.

Top portfolio owners run 10 or more clubs and work 15–20 hours per week – focusing on leadership, performance and growth rather than day-to-day operations.

Led by people who’ve done this before

The team leading Anytime Fitness UK aren’t working this out as they go.

They’ve already taken the brand through its growth cycle elsewhere, from early opportunity, through network expansion, into a more mature, valuable market. They:

Grew the footprint to 600+ clubs
Nurtured franchisees from first site to multi-site portfolios
Prioritised club quality and brand consistency, not just unit count
Increased club resale value from 2.5x EBITDA to 5x+

What that means for you…

The playbook has already been proven, at scale
The focus is obsessively on opening strong, profitable clubs
They know what “great” looks like: how top franchisees operate, support needed, what to avoid
Your business sits in a network that understands the road ahead – and how to stay in the lead

The Owner’s Role

Set the tone

Understand your club intimately: the mood, the service, the standards. You’ll know how it feels to walk in as a member, and ensure the club reflects your expectations.

Create a club people want to be in

Owners who thrive care about their members’ journeys and build teams that do the same. That’s what drives retention. That’s what builds reputation.

Lead a small team

When the average club has two full-time equivalents, HR or staff costs won’t keep you up at night. Hire well, set expectations, protect standards.

Drive member experience & retention

Our team will help you get plenty of sign-ups. You and your team keep them coming back with the atmosphere and experience you create.

Step back as you scale

As your portfolio grows, your role becomes increasingly strategic. Many multi-site owners ultimately work part-time hours while overseeing substantial businesses.

Supporting your success

Never opened or run a gym before? Don’t worry – we’ve launched thousands.

Your dedicated Presales Manager helps you maximise pre-launch buzz. Their focus is simple:

Build awareness early
Drive strong founding membership numbers
Ensure you open your doors with real momentum, not a standing start Presale is treated as mission-critical because it sets the tone for what’s ahead.

Ongoing

You’ll then dovetail with an experienced Franchise Performance Coach, each of which

has run health clubs at a senior level and understands the realities. They’ll:

Coach on operational performance and profitability
Guide on member retention and secondary revenue streams
Support with staffing, standards and local execution
Challenge and keep you accountable as your business grows

The aim is to apply lessons learned from thousands of clubs worldwide to help you build a stronger, more profitable business… and, if you’re scaling, to support the transition from single-site owner to multi-site operator over time.

Having a franchisor that’s been there and done it and is only ever a phone call away makes the process easy to follow. Most importantly, they want the best for both you and the brand and there’s something really inspiring about that.

Raj Hasib, Multi-site Franchisee

Investment & returns

Think you’ve got what it takes to hit an eight-figure EBITDA?

You’ll need £185K capital plus funding to open your first club – we can introduce you to our lender partners. The upside can be substantial:

Operational breakeven can (and often does) happen in 2-3 months
Top performers in the UK reach c.£240K profit pa per club
Everyone’s chasing the main man in Australia: $20m EBITDA (yes, that’s $20m)

We don’t offer these figures as guarantees. But we do offer them as proven within the network and an insight into what the best franchisees are achieving.

Are you good enough to top them?

A good fit?

Whether you want to own an outstanding club or build a portfolio of them, the journey starts the same way: run the first one properly.

Get in touch to begin exploring how our vision could help you exceed your goals:

Anytime Fitness UK and Ireland Welcomes New Leadership Team

April 29, 2025

In a major development for the UK fitness and franchising sectors, Justin McDonell and Richard Peil, the entrepreneurs behind the success of Anytime Fitness Australia have acquired a majority shareholding in the Anytime Fitness UK and Ireland Master Franchise.

The acquisition sees McDonell and Peil joined by RM UK, LLC, an indirect subsidiary of Purpose Brands (the global owner of the Anytime Fitness brand), and existing shareholder Marcello Jimenez. Together, they are committed to a collaborative, franchise-first approach to strengthening the brand’s position across the UK, where Anytime Fitness operates more than 180 clubs.

The Master Franchise Agreement covers the United Kingdom, the Republic of Ireland, the Channel Islands and the Isle of Man, presenting significant opportunities to grow the Anytime Fitness network and deliver even greater impact in communities across these regions.

Bringing Proven Expertise to the UK Market

Commenting on the acquisition, Richard Peil said: "This is a proud moment for us. Anytime Fitness is a globally respected brand, and we’re excited to bring our experience and passion to the UK. With a strong network already established and a thriving fitness industry, we see enormous potential to build on the excellent foundations laid to date."

Over the past 17 years, McDonell and Peil have built Anytime Fitness Australia into the country’s largest gym network, with more than 575 clubs and over 700,000 members. They have set a benchmark for franchisee support, operational excellence, and delivering outstanding member experiences.

Justin McDonell added: "We’ve grown a values-driven business in Australia by prioritising club standards, franchisee success, and member satisfaction. We firmly believe these principles are universal and we’re excited to apply them here in the UK to support network growth and deliver greater value to members."

While Anytime Fitness UK will continue to operate independently, the UK team will benefit from strategic support from a newly established International Executive Team, promoting best practices across marketing, finance, and operations to drive long-term success.

Franchise-First Growth Strategy

The approach underpinning this investment is based on the proven strategies that fuelled the brand’s success in Australia, focusing on:

Strengthening franchisee profitability through improved operational efficiencies
Driving sustainable growth via strategic club development
Delivering best-in-class franchise support built on extensive real-world experience

McDonell concluded: "We are committed to fostering long-term, sustainable growth, driven by collaboration, quality, and a deep commitment to our people. This marks an exciting new chapter for Anytime Fitness in the UK and Ireland, and we look forward to working closely with our franchisees to achieve even greater success together."

Anytime Fitness Success Stories