Anytime Fitness is the UK’s largest fitness franchise, with over 188 clubs across the UK and Ireland. As a globally recognised brand and providing the most comprehensive support structure and training in the fitness industry, you have the chance to prosper and thrive by owning your own health club.

Partner with the World Leaders...

"Officially the world's fastest growing fitness club!" IHRSA

Since launching in the USA in 2002, Anytime Fitness has been on a constant growth trajectory and now serves over four million members at over 5,000 clubs across the world.

Open 24 hours a day, 365 days a year, Anytime Fitness provides members with convenient and affordable fitness options and leading customer service, setting it apart from its competitors and attracting a broad demographic of members. With all clubs now adopting a new global design layout, Anytime Fitness stands out from the crowd with our welcoming, open plan facilities, a leading online member digital offering and premium exercise equipment.

Thousands of franchisees worldwide are benefiting from Anytime Fitness’ business model, with a lean staff structure and fixed franchise fees allowing them to maximise profit margins and enjoy a healthy work-life balance.

Don’t just make a living, make a difference

You don’t need fitness industry experience to own an Anytime Fitness club, what’s more important is a passion for improving the health of the nation and making a difference to people’s lives.

Minimum personal investment starts from £170,000, with additional funding of up to 70% of your total turn-key costs available from leading banking partners, including Barclays, Natwest and Lloyd’s Bank.

With joint venture opportunities available, you could be closer than you think to owning your own Anytime Fitness club.

Anytime, anywhere

Franchising opportunities with Anytime Fitness are available across the UK and Ireland.

Due to a recent change in legislation, there are now greater opportunities to open an Anytime Fitness club on the high street. The amendment to the Uses Classes Order means there are fewer planning obstacles when moving into previous retail units and allowing a quicker turnaround for facilities in sought-after, high footfall locations.

Non-stop support

From the moment you sign your franchise agreement, you will have immediate access to over 30 industry experts and Anytime Fitness’ market-leading partners.

Our expert team will coach you at every stage of your franchise journey, initially working with our new openings and development team to help you find your perfect site, negotiating competitive financial rates and commercial terms on your behalf.

A dedicated Presales Manager will oversee the all-important presale stage, working with you to ensure you open with as many members as possible. After successfully opening your doors, you will be assigned a dedicated Franchise Performance Coach (FPC), who have all operated health clubs at a senior level. Their ongoing coaching helps you to run successful, profitable health clubs and maximise all revenue opportunities available to them.

Why Anytime Fitness?

Choosing which franchise model to invest in for your future is one of the biggest decisions you will make, so here are just a few reasons why the Anytime Fitness family keeps growing:

Reliable, monthly direct debit income
Competitive financial rates and commercial terms due to Anytime Fitness’ established partnerships with market-leading partners, including banks, property agents and fitness equipment providers
Fixed franchise fee, regardless of membership numbers and total revenue
Lean staff structure to maximise profit margins
Working with a dedicated New Openings Team and Franchise Performance Coach with a wealth of fitness industry experience
Access to a range of experts across property, construction, operations and marketing
Great work-life balance

Since 2010, 60% of our UK franchisees own more than one territory, making the business benefits even greater.

If you have the minimum liquid capital of £170,000 or more, an Anytime Fitness franchise is a great business opportunity, so get in touch TODAY!

Click the button below today to find out more information.

Anytime Fitness UK and Ireland Welcomes New Leadership Team

April 29, 2025

In a major development for the UK fitness and franchising sectors, Justin McDonell and Richard Peil, the entrepreneurs behind the success of Anytime Fitness Australia have acquired a majority shareholding in the Anytime Fitness UK and Ireland Master Franchise.

The acquisition sees McDonell and Peil joined by RM UK, LLC, an indirect subsidiary of Purpose Brands (the global owner of the Anytime Fitness brand), and existing shareholder Marcello Jimenez. Together, they are committed to a collaborative, franchise-first approach to strengthening the brand’s position across the UK, where Anytime Fitness operates more than 180 clubs.

The Master Franchise Agreement covers the United Kingdom, the Republic of Ireland, the Channel Islands and the Isle of Man, presenting significant opportunities to grow the Anytime Fitness network and deliver even greater impact in communities across these regions.

Bringing Proven Expertise to the UK Market

Commenting on the acquisition, Richard Peil said: "This is a proud moment for us. Anytime Fitness is a globally respected brand, and we’re excited to bring our experience and passion to the UK. With a strong network already established and a thriving fitness industry, we see enormous potential to build on the excellent foundations laid to date."

Over the past 17 years, McDonell and Peil have built Anytime Fitness Australia into the country’s largest gym network, with more than 575 clubs and over 700,000 members. They have set a benchmark for franchisee support, operational excellence, and delivering outstanding member experiences.

Justin McDonell added: "We’ve grown a values-driven business in Australia by prioritising club standards, franchisee success, and member satisfaction. We firmly believe these principles are universal and we’re excited to apply them here in the UK to support network growth and deliver greater value to members."

While Anytime Fitness UK will continue to operate independently, the UK team will benefit from strategic support from a newly established International Executive Team, promoting best practices across marketing, finance, and operations to drive long-term success.

Franchise-First Growth Strategy

The approach underpinning this investment is based on the proven strategies that fuelled the brand’s success in Australia, focusing on:

Strengthening franchisee profitability through improved operational efficiencies
Driving sustainable growth via strategic club development
Delivering best-in-class franchise support built on extensive real-world experience

McDonell concluded: "We are committed to fostering long-term, sustainable growth, driven by collaboration, quality, and a deep commitment to our people. This marks an exciting new chapter for Anytime Fitness in the UK and Ireland, and we look forward to working closely with our franchisees to achieve even greater success together."

Anytime Fitness Success Stories