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SmartPA are the leading providers of outsourced administrative, secretarial and PA support to businesses around the world.

Who are SmartPA?


SmartPA is a business support and administration franchise transforming the way professionals work.

With more than 10 years’ experience offering remote administrative support to over 5,000 business clients globally, demand for our services has grown almost 30% in the past year - now is the perfect time to launch your franchise business under our SmartPA brand. We offer lifetime business support from the minute you sign up with us.

Our business equips you with all the tools you need to succeed, including a six-week accredited training course to get you started and ongoing support from a dedicated team. When you join SmartPA as a franchisee, you become part of a supportive community of over 300 SmartPA Partners and can tap into a wealth of expertise and business knowledge. You’ll reap the rewards of flexible working and being your own boss, with all of the support and guidance you would gain from working in-house.


Why now?


Franchisees who work full-time earn, on average, between £84,000 and £120,000 each year (and those working part-time earn between £30,000 and £48,000 on average).

We don’t restrict you by geographic territory and our recurring revenue model means that you can secure repeat business, ensuring a stable source of income and limitless earning opportunities. SmartPA have worked with brands such as Krispy Kreme, BBC and Total Oil. Launching your business with us gives you the opportunity to tap into our trusted brand and achieve instant recognition.

Key Features

  • COVID-resistant business
  • UK funding available
  • Work virtually from home
  • Enjoy flexible working hours
  • No restrictions on geographical territory
  • Recurring revenue model
  • Six-week accredited training programme and lifetime business support
  • We secure your first client on your behalf for free, worth £6,000 per year
  • Access to our global peer support network of over 300 SmartPA Partners
  • Work under our trusted brand and achieve instant recognition

*Full UK funding is available for this franchise opportunity, meaning you pay nothing upfront. International funding pending.



To take the next step towards owning your own SmartPA franchise, request your free consultation by registering your interest below:
SmartPA News

Reinventing the world of admin

Sarra Bejaoui, SmartPA Founder, looks at the ways businesses can reinvent the admin model.

SmartPA | Our Origin

The ethical business revolution begins.

Why hire a Virtual Assistant from SmartPA? The top 10 benefits

SmartPA virtual assistants offer a flexible alternative to hiring a full-time PA. They support businesses as part of an agreed monthly package, meaning you only pay for productive time. This makes them a cost-effective solution in an age where remote working has rapidly become the norm for businesses of all sizes.

4 insights on what it takes to be a 'modern leader'

Read the latest blog post from Sarra Bejaoui, SmartPA Founder.

15 Services Provided by a Virtual Assistant

Virtual assistants can handle essential tasks for you and your business.

People culture: ‘Walking the walk’

Read Sarra Bejaoui's (SmartPA Founder) latest blog post.

Independently Verified and Certified...

It's with great pride that we are able to announce that our SmartPA training programmes have now been independently verified and accredited by the internationally recognised CPD Standards Office!

Run your own virtual assistant business with SmartPA

When you get started on your business journey with SmartPA, we support you with six weeks of training, giving you the skills to launch your new venture with confidence.

SmartPA Partner Spotlight - Tracey Jones

SmartPA recently caught up with one of its SmartPA Partners, Tracey Jones, to get an insight into how she founded her business with SmartPA and her successes so far.

SmartPA Partner Feature – Mandy Busuttil

Having worked as an executive assistant for 33 years, Mandy Busuttil tells us all about her inspiring journey to becoming a SmartPA partner, her ‘why’ and how COVID led to her whole family becoming part of her business journey.

Lorraine Kneebone - SmartPA Interview

SmartPA Success Story Image

Before starting as a SmartPA Partner, Lorraine was what’s known as a ‘lifer’ at Royal Bank of Scotland, having worked there for 34 years before launching her own SmartPA business in March 2020.

We caught up with her to learn more about her career, becoming a business owner and her advice for anyone looking to become a SmartPA partner and launch their own virtual assistant venture.

What did you do before working as a SmartPA?

“I worked for Royal Bank of Scotland for 34 years before joining SmartPA. I had a few ‘mini-careers’ within that time. I spent around five years as an Executive Assistant which I really enjoyed and that is what inspired me to think about this role.

“The last 15 years of my time with the Royal Bank I was involved in the HR function, which has allowed me to offer HR services as well as being a virtual assistant.”

How did you find out about SmartPA?

“I reached a point in my last company where I felt that I wanted to try something different. I wasn’t getting any younger and I knew there was potentially an opportunity for redundancy coming along.

“I assessed what I had done to date and what parts of my career I had enjoyed. The experience that stood out to me and that I got the biggest kick out of was my time as an executive assistant. I really enjoyed my time doing that and being in the thick of it; being very reactive, very operational, solving problems.

“I enjoyed the HR side as well and I thought ‘how can I use these skills and parts of the job that I enjoyed most’.

“I started doing research and came across SmartPA. I realised there was a franchise opportunity, and it just went from there.”

How did you find starting a business during COVID-19?

“The world was crazy at the start of the pandemic and this made it a much bigger decision in terms of whether to continue or not. Nobody knew what was going to happen and I was asking questions of the head office and they reassured me that services were still in demand. They were confident that this was going to mean more remote working and that it was going to be accepted more quickly.

“For me, the timing was perfect because when I signed up, I had three months of training to complete. By the time I got my training completed I found that things had picked up again - I have found no shortage of available work out there. I have been incredibly busy and at the last count I have five retained clients and two that I do ad-hoc business with fairly frequently.

“It was really positive for me because at a time when it felt like the whole world had come to a stop, having my SmartPA business has really lifted me and reminded me that there’s lots of busy people out there that are desperate for support.”

SmartPA Success Story Image

Why did you choose SmartPA?

“I liked the idea of being my own boss and having flexibility and variety, but I didn’t have the confidence to step out there and do it alone. That was the initial attraction for me of starting a SmartPA franchise, that there was a way to be my own boss but have the support of the head office when I needed it.

“Once I started speaking to the team there and did my initial research the draw was that they were great like-minded people that seemed to fit with me and my values.

“Something that I have gone on to find that I didn’t appreciate was the support and connections that you make with the other partners. I think I would have found it isolating being completely on my own and I like that I am part of a team, whilst still working for myself.”

How did you find the onboarding process?

“It couldn’t have been any easier. I raised an enquiry online, filled out a questionnaire and at that stage SmartPA reached out and offered a call. It is important to talk about that part, because if the communication hadn’t gone so well and felt so friendly and welcoming, I probably wouldn’t have reached the onboarding process. There was someone on the end of a phone I could speak to, it wasn’t just a website or emails – the line was there for me to ask any questions or voice concerns.

“From that point it was really straightforward, there were a few forms to fill in and there’s an opportunity to take a business loan if you want to do that. For someone who has never started their business before, it was made easy and the team at SmartPA really kept me right.

“I visited SmartPA HQ in Edinburgh and I was overwhelmed by how welcoming they were and the time that they took to meet with me.”

What’s the best thing about being a SmartPA Partner?

“Feeling valued and indispensable, that you are making a difference to people.

“The businesses that I work with are so grateful for my help and support and you can really see the difference you make to them.

“The flexibility is great; I can manage my own hours and within the next few years I have the opportunity to step down a bit but continue working with my clients.”

Any advice for someone curious about becoming a SmartPA?

“Don’t let impostor syndrome get in your way. You can do this, there is plenty of support from head office and the partnership network.

“You will learn as you go and can choose the work you do, which means you can stick to what you are good at. It is challenging work, but you can manage it.

“Don’t underestimate the power of networking and don’t be frightened of it! Don’t wait to finish your training before you start networking, just get out there and chat to people.”

SmartPA Testimonials
Feeling really valued, feeling indispensable, and feeling like you are making a difference to people.
Lorraine Kneebone, SmartPA Partner,
SmartPA
Life challenges took me to move home and hence change of job back into the Administrative sector. When I really understood I had the experience and ability to do this for myself - after all there wasn’t anywhere to go in my current job. I always had a deep desire to be a business owner, but just didn’t know in what field. When I found out about the support and guidance that SmartPA supplies, I didn’t look back
Jessica White,
SmartPA
I was made redundant and had come across adverts for SmartPA but wasn't sure it was for me. A friend bought into SmartPA and I had seen lots of her posts. After 6 months of no luck with getting a job other than temping, I decided to take the plunge. My biggest achievement? Completing accreditation and launching it in lockdown.
Kate Vayle, SmartPA Partner,
SmartPA
“I had been toying with the idea of starting my own business for a couple of years. In all the industries I’d worked in there was always the same issue that senior management didn’t really understand the importance of good administration or what was really involved in keeping an office running smoothly. I knew about VA’s but I wasn’t sure if it was something I could really do on my own so kept putting it off. When I came across SmartPA and read more it lit up a light and made me realise that I could start my own business but not be totally on my own, there would be support AND be part of an already established brand. The best- selling point of the SmartPA brand is our fabulous head office and support network and access to a vast talent pool of accredited, professional partners from a wide variety of backgrounds offering a variety of experience and skills. Yes there are other VA’s out there and other VA franchise companies, but SmartPA is nearly 6 times the size of competitors… so to me it is definitely THE brand in this industry.”
Jane Charteris,
SmartPA
I have found the support from SmartPA's Business Support Team to be invaluable, and my monthly call with them enables me to stay focused. It helps to put together an ‘Action Plan’ to ensure that I am taking all the steps necessary to help grow my business. They’re always quick to respond with any queries I might have, and are always friendly, helpful, and approachable.
Louise Turnidge, SmartPA Partner,
SmartPA
"I certainly have that Friday Feeling this eve! I have just finished my first week as a fully accredited SmartPA Partner and am so blessed to have some fab clients already and amazing support from the Business Support Team and the SmartPA community. I was so worried about making the move into having my own business and now I feel so positive and ready for anything!!!"
Laura Elliott, SmartPA Partner,
SmartPA
“Having researched various startup options offering business support, I chose SmartPA for their professional approach from the outset. At no point did I feel under pressure to purchase the franchise and I subsequently received excellent advice and support throughout my training and recent launch. The training programme is the most thorough and enjoyable I have ever completed and receiving accreditation gave me the reassurance I needed to start my business. The on-going support from the Business Development Team and other SmartPA partners ensures there is always someone to help if you require assistance or you just need a bit of moral support. During the Covid 19 pandemic, the world is becoming accustomed to remote working and the SmartPA model is a fantastic, flexible option for anyone looking to start a rewarding new business that fits in with their lifestyle.”
Christine Cuthbertson, SmartPA Partner,
SmartPA
"I have to say, everyone that I have spoken to so far has just been so reassuring and helpful and I really feel that if at all I start to struggle, I can contact someone for help and advice and not feel awkward about it... It's really strange, as I know I am only just starting out, but already I feel I am becoming 'part of the family' - and this is because everyone is so helpful and approachable. I have that nice warm fuzzy feeling - it's great! I really do mean everything that I say as the team is just amazing!"
Fiona Mackay, SmartPA Partner,
SmartPA
My journey with SmartPA has been brilliant! I can't fault the whole process. Jo was amazing to deal with, I loved speaking to partners and Andrew the CEO. My workshop was really valuable too - it was all very reassuring. Training - I loved it!! Steven was brilliant, I'd always feel anxious before training but by the end I was absolutely buzzing! I signed up when my little one was really little and I had my hands full, but I haven’t stopped since I launched. SmartPA was the best thing I've done for myself and my children. The whole onboarding process, speaking to people - you feel so included and part of the community from the start."
Sarah Mann, SmartPA Partner,
SmartPA
My SmartPA journey from discovery to accreditation was possibly rockier than most, as we moved house 3 times, renovated one of them and began a new life in Hong Kong, all in the space of 9 months! The training team was unfailingly supportive and gave me all the time and encouragement I needed to persevere through the process. I was in the interesting position of learning about SmartPA’s culture and values while receiving that support from the Head Office at the same time! It gave me a great deal of confidence that I am investing in the right company.
Kerry Wilson,
SmartPA
SmartPA Videos
VIDEO
Monica's Story | SmartPA Partnership

Monica's Story | SmartPA Partnership

Hear more about Monica's journey to becoming a SmartPA partner.
VIDEO
SmartPA Spotlight | Tracy Jones

SmartPA Spotlight | Tracy Jones

SmartPA Partner Tracy Jones discusses her journey to becoming part of the franchise network.
VIDEO
SmartPA Testimonial | Angela Dewitt

SmartPA Testimonial | Angela Dewitt

SmartPA Testimonial | Angela Dewitt
VIDEO
Sarra Bejaoui | SmartPA Founder

Sarra Bejaoui | SmartPA Founder

Hear from SmartPA founder Sarra Bejaoui about the business and franchise opportunity.
VIDEO
SmartPA’s bespoke Insourcing model…

SmartPA’s bespoke Insourcing model…

Watch this video to learn more about SmartPA's bespoke Insourcing model.
VIDEO
SmartPA Partner Nicola Connor | Testimonial

SmartPA Partner Nicola Connor | Testimonial

SmartPA Partner Nicola Connor discussing the value of SmartPA’s community.
VIDEO
SmartPA Partner Angela Dewitt on working under the global brand name SmartPA

SmartPA Partner Angela Dewitt on working under the global brand name SmartPA

SmartPA Partner Angela Dewitt on working under the global brand name SmartPA
VIDEO
Become a Virtual Assistant in 6 Weeks

Become a Virtual Assistant in 6 Weeks

Not only do we offer comprehensive training, we give you lifelong support. Our dedicated team are here to offer mentoring and you will have access to our amazing community network of over 300 fellow SmartPAs.
VIDEO
Meet our Partners | SmartPA

Meet our Partners | SmartPA

Throughout 2021, we have been catching up with some of our SmartPA Partners to get an insight into how they founded their businesses with SmartPA and their successes so far. In this video, our partners are giving their perspective on key questions that we are frequently asked.
VIDEO
SmartPA Partner Spotlight | Tracey Jones

SmartPA Partner Spotlight | Tracey Jones

SmartPA recently caught up with one of its SmartPA Partners, Tracey Jones, to get an insight into how she founded her business with SmartPA and her successes so far.
SmartPA Franchise
SmartPA Gallery
SmartPA Gallery
Available Locations:
Partnership opportunities on offer globally. International master licences available upon application.
Business Type:
Franchise
Minimum Investment:
£15,000
Financing Assistance
3rd Party
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