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The Alternative Board

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Are you a confident leader with a proven track record in business? Build your own consultancy with The Alternative Board

  • Chair regular peer advisory boards
  • Deliver 1:1 business coaching
  • Run consultancy projects
  • SLT development programmes

With a TAB franchise you can use your experience to REALLY help local business owners thrive.

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Why choose TAB to power your business…






Deliver far more
than just coaching

The business model is very clever, enabling
you to forge deep client relationships through your lucrative regular peer advisory boards. Becoming the trusted advisor of your clients enables you to target your business coaching, consultancy and development programmes very effectively and efficiently.




This is a booming market, proven to be
even more so through periods of uncertainty, which seems to be the world we live in today! The advisory boards and coaching deliver a solid regular recuring income, with the consultancy projects and development programmes on top.





Multiple income
streams




Client relationships
average 4 years+



TAB is very cost-effective for clients, delivers them huge ongoing value, and is profitable for you – WIN:WIN. The result is a four-year plus average customer retention, which beats other dedicated business coaching, gym and home care franchises by a mile.



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Choose your TAB business journey


TAB Owner / SOLO  TAB Owner / SCALE UP
Build your own portfolio of local business owner clients, leveraging the TAB brand, systems, support and processes so you can focus on people and not paperwork.Move from working in your business to employing and directing your own facilitators and scale up your own business consultancy, an asset you can sell in the future.


Whichever route you take, starting your own business with the TAB franchise provides you with a proven roadmap to follow from the sector’s leading brand and a clear exit strategy. You’ll have professional content and collateral, proven systems, and ongoing personal guidance and support to call on at all times.

And you’ll be part of a close-knit network of collaborative fellow franchisees.


Join a community of like-minded business leaders


Our most successful franchisees are confident and compelling, people who care – leaders who enjoy the reward of helping business owners flourish. They utilise the power of the brand, systems, support and content to deliver ongoing value to business owners in their local area.


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“The business I have started helps me to achieve a lot of my personal goals. I won’t say it’s always been easy, but I have taken back control over my life and the rewards are certainly worth it. It’s one of the best decisions I’ve ever made.” - Elliot Rich, TAB York


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“It’s been challenging, but it’s been the most rewarding thing I have ever done. I like that I can work when it suits me.” - Tom Morton, TAB Harrogate


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“The values of TAB are very much around people. It’s about keeping one step ahead of the game and looking ahead and being able to see constant innovation. It’s a high calibre community.” - Helen Mill, TAB Aberdeenshire East & TAB Dundee


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“It gives me real independence, the opportunity to collaborate with great people and I’m in control of my own destiny. It is just as much about helping people to achieve their personal vision and improving their lives – a key driver for me.” -Dave McCartney, TAB Leeds North & Centre

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Leadership from a former franchisee who’s been in your shoes


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Our leader – Ed Reid – moved from being a franchisee to take over as franchisor with his business partner Mags Fuller back in 2017. Ed’s been sat right where you are now and knows the TAB journey personally – he’s committed to helping franchisees by sharing his experience. And Ed's original TAB business is still trading, the franchisee who purchased it has grown the business further too!

As UK franchisor we still run a few territories keeping our finger on the pulse and testing new initiatives, before developing further with the network.

We have been in the UK since 2009, but actually trace our roots back to the USA when in 1990 our founder first developed the business concept to share the power he had experienced of non-exec directors. There are now over 400 TAB franchisees serving over 5,000 business owners each month across 25 countries.

34 territories operating in the UK, 75+ available across the country


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“If you’ve been successful in your business career and you’re ready to enjoy the emotional and financial rewards of giving back, we look forward to exploring the TAB opportunity with you.” Ed Reid – TAB UK Franchisor

With very low overheads, this high margin business model delivers a regular income with an initial investment of £66,700, including comprehensive initial training and first-year marketing costs. Each high street bank with franchise specialisms knows the model well and provides funding packages appropriate to individual circumstances.

REQUEST INFORMATION BELOW NOW TO TAKE THE NEXT STEPS WITH THE ALTERNATIVE BOARD!
The Alternative Board Financial Data
The following financial information was provided by The Alternative Board to give you more information about the costs associated with a The Alternative Board opportunity
Minimum Investment
£30,000
Total Investment Required
£66,700

TAB Franchise Opportunity Expands into Cheshire and Thames Valley West

Welcoming Two New TAB Franchise Owners

At The Alternative Board (UK), our mission is simple: help business owners gain clarity, think strategically and achieve the results they truly want.

That’s why we’re delighted to welcome not one, but two outstanding new franchise owners to the TAB Community.

Please join us in welcoming:

  • Maarten Jonckers – Thames Valley West
  • Sandra Tinker – Cheshire

Their appointments further strengthen our UK-wide network of business coaching and peer advisory board facilitators, supporting ambitious leaders across the country.

Maarten Jonckers joins TAB Thames Valley West

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We’re proud to welcome Maarten Jonckers as Senior Business Partner for Thames Valley West, where he will be working alongside David Abbott to enhance the support available to local business owners.

Serving the wider Thames Valley West region, Maarten brings a wealth of commercial insight and senior leadership experience. His career has focused on helping organisations navigate complexity, sharpen decision-making and unlock sustainable growth.

Through TAB’s structured peer advisory boards and one-to-one business coaching, Maarten will support business owners to:

  • Gain fresh, objective perspective
  • Improve strategic decision-making
  • Strengthen accountability
  • Build long-term, profitable growth

His passion for helping leaders step back from the day-to-day pressures of running a business makes him a brilliant addition to the region’s business community.

Demand for professional business coaching in Oxfordshire and the Thames Valley continues to grow, as more leaders recognise the value of independent challenge and structured support. Maarten’s appointment ensures that ambitious business owners in the area can access high-quality business support services locally.

Sandra Tinker Expands TAB into Cheshire

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We’re equally thrilled to welcome Sandra Tinker, who is launching and growing the TAB community across Cheshire.

Cheshire has a thriving SME community, and Sandra’s arrival marks an important step in strengthening structured business support across the region. With extensive experience and a genuine commitment to helping leaders succeed, she will be creating valuable opportunities for:

  • Peer advisory boards for business owners
  • One-to-one business coaching
  • Strategic growth conversations
  • Leadership development support

For many SME leaders, isolation remains one of the biggest hidden challenges of business ownership. Sandra’s work will provide a confidential, results-focused environment where business owners can challenge their thinking, test ideas and make better decisions.

As awareness of peer networks grows across Cheshire, more business owners are actively seeking a trusted business coach who understands the realities of running and scaling a company. Sandra is ideally placed to meet that need.

Why This Matters for Business Owners

Across the UK, demand for business coaching services and structured peer advisory boards continues to rise.

Business owners are increasingly searching for:

  • A trusted business coach near them
  • Strategic business support services
  • Accountability and independent challenge
  • A confidential forum to share real issues

TAB’s proven model addresses each of these needs. Members meet regularly in carefully selected advisory boards, guided by experienced facilitators. The result is better decisions, stronger leadership and more resilient businesses.

Expanding our regional presence ensures that more leaders can find expert business support in their local area, whether that’s in Cheshire, Thames Valley West or beyond.

Building Strong Businesses Through Strong Leaders

At TAB, we know that strong businesses are built by strong leaders — and strong leaders thrive when surrounded by the right support network.

Both Sandra and Maarten share our belief that business success is not about working longer hours. It’s about:

  • Creating space to think strategically
  • Being held accountable to meaningful goals
  • Learning from peers who understand the journey
  • Making decisions with clarity and confidence

We’re incredibly excited to see the impact they will make in their regions.

Interested in a TAB Franchise?

If you’re an experienced business leader exploring a franchise opportunity in the UK, TAB offers a proven model built on impact, community and measurable results.

By joining The Alternative Board (UK), you become part of a collaborative national network dedicated to helping business owners thrive — together.

To find out more about becoming a TAB franchise owner, get in touch with the team:

The Alternative Board Success Stories

TAB | My Passion: Sailing, Risk and The Courage to Set My Own Course

Meet Stuart McCulloch, TAB Franchisee, Farnborough & Farnham.

TAB Case Study | Voluntary redundancy called for a change

September 11, 2023
Paul Winterbottom has been a franchise owner with The Alternative Board (TAB) since April 2014. When offered voluntary redundancy, Paul left his position at NatWest which he had held for more than 30 years in order to pursue a new career and his dream of being a business owner.

TAB Case Study | Earning passive income and growing my TAB Franchise

September 11, 2023
Max Crosby-Browne has been a TAB Franchisee of two territories (Derby and the East Midlands) since 2019. With a background in marketing and consumer products, Max spent 20 years as CEO for consumer product manufacturing businesses, which were mainly private equity or hedge fund owned.

TAB Case Study | A franchise that ticked all the boxes

September 11, 2023
Liam Kane worked in financial services for Natwest for 33 years, before leaving his role as a regional director to start a TAB franchise in Northumberland. For 30 years of his career, Liam was working with SME businesses and that was something he didn’t want to lose when starting something new.

TAB Case Study | A Journey of Entrepreneurial Passion and Business Growth

September 11, 2023
From Corporate Executive to TAB Board Facilitator: Jo Croft's Journey of Entrepreneurial Passion and Business Growth

TAB Case Study | 'Helping business owners love their business more'

September 11, 2023
Campbell Ure discusses his journey to finding TAB.
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Available Locations:
Single unit franchise opportunities available in England, Northern Ireland, Wales, and Scotland
Business Type:
Franchise
Minimum Investment:
£66,700

Prospectus

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