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The Alternative Board

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Are you a confident leader with a proven track record in business? Build your own consultancy with The Alternative Board

  • Chair regular peer advisory boards
  • Deliver 1:1 business coaching
  • Run consultancy projects
  • SLT development programmes

With a TAB franchise you can use your experience to REALLY help local business owners thrive.

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Why choose TAB to power your business…






Deliver far more
than just coaching

The business model is very clever, enabling
you to forge deep client relationships through your lucrative regular peer advisory boards. Becoming the trusted advisor of your clients enables you to target your business coaching, consultancy and development programmes very effectively and efficiently.




This is a booming market, proven to be
even more so through periods of uncertainty, which seems to be the world we live in today! The advisory boards and coaching deliver a solid regular recuring income, with the consultancy projects and development programmes on top.





Multiple income
streams




Client relationships
average 4 years+



TAB is very cost-effective for clients, delivers them huge ongoing value, and is profitable for you – WIN:WIN. The result is a four-year plus average customer retention, which beats other dedicated business coaching, gym and home care franchises by a mile.



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Choose your TAB business journey


TAB Owner / SOLO  TAB Owner / SCALE UP
Build your own portfolio of local business owner clients, leveraging the TAB brand, systems, support and processes so you can focus on people and not paperwork.Move from working in your business to employing and directing your own facilitators and scale up your own business consultancy, an asset you can sell in the future.


Whichever route you take, starting your own business with the TAB franchise provides you with a proven roadmap to follow from the sector’s leading brand and a clear exit strategy. You’ll have professional content and collateral, proven systems, and ongoing personal guidance and support to call on at all times.

And you’ll be part of a close-knit network of collaborative fellow franchisees.


Join a community of like-minded business leaders


Our most successful franchisees are confident and compelling, people who care – leaders who enjoy the reward of helping business owners flourish. They utilise the power of the brand, systems, support and content to deliver ongoing value to business owners in their local area.


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“The business I have started helps me to achieve a lot of my personal goals. I won’t say it’s always been easy, but I have taken back control over my life and the rewards are certainly worth it. It’s one of the best decisions I’ve ever made.” - Elliot Rich, TAB York


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“It’s been challenging, but it’s been the most rewarding thing I have ever done. I like that I can work when it suits me.” - Tom Morton, TAB Harrogate


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“The values of TAB are very much around people. It’s about keeping one step ahead of the game and looking ahead and being able to see constant innovation. It’s a high calibre community.” - Helen Mill, TAB Aberdeenshire East & TAB Dundee


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“It gives me real independence, the opportunity to collaborate with great people and I’m in control of my own destiny. It is just as much about helping people to achieve their personal vision and improving their lives – a key driver for me.” -Dave McCartney, TAB Leeds North & Centre

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Leadership from a former franchisee who’s been in your shoes


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Our leader – Ed Reid – moved from being a franchisee to take over as franchisor with his business partner Mags Fuller back in 2017. Ed’s been sat right where you are now and knows the TAB journey personally – he’s committed to helping franchisees by sharing his experience. And Ed's original TAB business is still trading, the franchisee who purchased it has grown the business further too!

As UK franchisor we still run a few territories keeping our finger on the pulse and testing new initiatives, before developing further with the network.

We have been in the UK since 2009, but actually trace our roots back to the USA when in 1990 our founder first developed the business concept to share the power he had experienced of non-exec directors. There are now over 400 TAB franchisees serving over 5,000 business owners each month across 25 countries.

34 territories operating in the UK, 75+ available across the country


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“If you’ve been successful in your business career and you’re ready to enjoy the emotional and financial rewards of giving back, we look forward to exploring the TAB opportunity with you.” Ed Reid – TAB UK Franchisor

With very low overheads, this high margin business model delivers a regular income with an initial investment of £66,700, including comprehensive initial training and first-year marketing costs. Each high street bank with franchise specialisms knows the model well and provides funding packages appropriate to individual circumstances.

REQUEST INFORMATION BELOW NOW TO TAKE THE NEXT STEPS WITH THE ALTERNATIVE BOARD!
The Alternative Board Financial Data
The following financial information was provided by The Alternative Board to give you more information about the costs associated with a The Alternative Board opportunity
Minimum Investment
£30,000
Total Investment Required
£66,700
The Alternative Board News

The Alternative Board is a finalist in the 2025 Best Franchise Awards

October 31, 2025
The Alternative Board (TAB), a leading business advisory franchise, has been announced as a finalist in the much-coveted WorkBuzz Best Franchise Awards sponsored by Lloyds Bank, in the Business-to-Business category.

Doing business with a difference

October 15, 2025| Franchise News
Franchise owners from The Alternative Board (TAB) recently took a well-earned break from the boardroom to catch up, unwind and enjoy some time together outdoors, with not one but two regional events in Keswick and Amersham.

Franchisee Event Showcases Thriving Collaborative Network

June 30, 2025| Franchise News
Leading franchise The Alternative Board (TAB) UK has recently hosted its first National Member Event since 2019, bringing together around 100 TAB franchisees, facilitators and TAB members from across the country.

TAB announces Franchisee of the Year 2025

June 16, 2025| Franchise News
The Alternative Board (TAB) has named Dave McCartney its Franchisee of the Year 2025.

The Alternative Board Achieves 5-Star Franchisee Satisfaction Award from WorkBuzz

May 23, 2025| Franchise News
The Alternative Board (TAB), a leading business advisory franchise, has once again received a coveted 5-Star Franchisee Satisfaction Award from WorkBuzz.

The Alternative Board Franchise Unites Leaders in Vienna

May 01, 2025| Franchise News
The owners of The Alternative Board UK franchise joined fellow Global Master Partners from over 20 countries at the bi-annual TAB Master Summit, held this year in Vienna.

TAB’s 2025 Conference Celebrates 15 Years of Franchise Success

April 16, 2025| Franchise News
Leading business franchise, The Alternative Board (TAB), has hailed its 2025 Annual Conference an outstanding success, reinforcing its commitment to supporting business owners through shared learning, expert insights and networking opportunities.

15 Years of Empowering Business Owners: The Alternative Board Celebrates Milestone in the UK

April 02, 2025| Franchise News
Franchise The Alternative Board (TAB) is celebrating 15 years of helping UK entrepreneurs grow and thrive.

Franchise launches new podcast to support business leaders

March 12, 2025| Franchise News
Business advisory franchise The Alternative Board (TAB) has launched a new podcast aimed at helping SME business owners relate, learn and grow.

TAB | My Passion: Sailing, Risk and The Courage to Set My Own Course

Meet Stuart McCulloch, TAB Franchisee, Farnborough & Farnham.

I love to sail yachts.

On the surface, that might sound like a hobby – a pleasant way to spend time on the water. But for me, sailing has become much more than that. Sailing represents freedom, responsibility, risk, perspective and, perhaps most importantly, choice. And a powerful reminder that if you don’t set your own course, you’ll drift.

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Myself on the tiller off the Normandy Coast

Where It All Began

I grew up in Scotland. My parents were not sailors. They grew up with no boating background at all. But by supporting each other to build their architecture business, they created opportunities for myself and my two younger brothers that shaped us profoundly.

Our childhood was outdoors. Hillwalking. Climbing. Scout camps in Switzerland. Canoes, windsurfs and a 10-foot wooden Mirror dinghy that the three of us sailed on Scottish lochs. We became experts at loading roof racks and trailers and heading north for the weekend.

I did get out on a few yachts in my teens and early twenties, but only as a passenger.

The moment that changed everything came after 9/11. Holiday plans had to change and I booked myself onto a Day Skipper course in the Canary Islands.

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My son Euan taking control of the wheel in Greece 

From Support Boat to Skipper

Getting my first qualification opened the door to chartering yachts. My wife and I began sailing with our children as part of flotillas in Greece and Turkey. There was comfort in having a lead boat helping with route planning and docking, because docking in front of an audience can be stressful.

Those early years were magical. Swimming in quiet coves. Lunches at anchor. Evenings with other crews sharing stories.

As the children grew, so did the level of responsibility. We chartered a bareboat in Croatia with another family. There were nine of us onboard with two weeks to plan our own route. No lead boat. No safety net.

Anchoring is always better than a marina, but as skipper, the pressure is real. Have you set the anchor properly? Will you wake up exactly where you went to sleep? When you are responsible for your family and friends, the weight of decision-making sharpens your thinking.

When I launched my TAB business in 2018, sailing took a back seat. Cash flow was tighter. Holidays were more modest. That is part of building something meaningful. You make trade-offs.

Then a good friend, the same one who introduced me to the franchise opportunity, bought a boat called Tally Too, with a long-term dream of sailing around the world. That gave me the chance to build more miles and experience.

Since then, I have taken my Yachtmaster theory, gained my VHF licence and I am working towards my practical Yachtmaster. I have raced to France four times. Sailed Portsmouth to Dublin. Cork to Portsmouth. Competed in the Scottish Islands Peaks Race, finishing third by just two minutes. Sailed through the Western Isles. I am currently planning a trip from Jersey in May.

Each trip builds competence. Each mile builds judgement.

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TAB member sailing trip on the Solent

The Culture of Risk

One of the things I love most about sailing is the community.

Sailors, in my experience are people who are comfortable with a higher level of risk than most. Not reckless, but willing. Willing to head into open water. Willing to trust their preparation. Willing to make decisions with incomplete information. That resonates deeply with me as a business owner and as a TAB facilitator.

Running a business is not risk-free. Growth is not risk-free. Leadership is not risk-free. The question is never whether you can eliminate risk. The question is whether you are prepared, aware and decisive enough to manage it.

Sailing reinforces that mindset constantly.

Action. Reaction. Self-Awareness.

What sailing gives me personally is the direct connection between action and reaction. Trim the sail and the boat responds. Adjust your course and you feel it immediately. Ignore something and it escalates. There is no hiding on the water.

One moment stands out. We were mid-English Channel crossing a shipping lane. A tanker was about two miles away and we would pass comfortably ahead. Suddenly there was a bang and the boat heeled violently. We struggled to stand.The tanker was still approaching.

No one panicked. Alastair, the skipper, assessed calmly. Counterintuitively, the solution was to hoist another sail. It corrected the balance and restored control.

What that moment reinforced for me was this. When pressure hits, your emotional response is a choice.

In business, I have felt that same lurch. A sudden financial challenge. A difficult personnel decision. A setback that was not in the plan. Earlier in my career, I might have reacted emotionally. Sailing has taught me to pause, assess and then act decisively.

It has taught me that I am more comfortable with responsibility than I once realised. That I actually enjoy the weight of decision-making when I am prepared. And that courage is not loud. It is calm.

The Reality of Commitment

Pursuing sailing is not effortless.

Finding a place on a boat is not always easy. Buying one is exceptionally expensive. But the bigger challenge is not financial. It is alignment.

If I buy a boat one day and pursue the ambition of sailing around the world, it cannot just be my dream. My family have to buy into it. Are they coming with me? Are they happy for me to be away for extended periods? These are real conversations, not romantic notions.

Boat ownership is responsibility layered on responsibility. Maintenance, time, money and shared expectations. It mirrors business ownership in many ways. If the people around you are not aligned with the journey, it becomes much harder.

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My daughter Jodie in her favourite sleeping place (when their was no wind)

Perspective at Sea

There is something extraordinary about being in the middle of the Irish Sea at night with no phone signal. During the Scottish Islands Peaks Race in May, the sky never truly went dark. The sense of isolation was incredible.

The world continues whether we are watching it or not. That perspective is grounding. It builds resilience. It shrinks everyday stress.

Sometimes, though, the best moments are simple. A ham baguette and a beer in a rocky cove with my wife and two children. No noise. No agenda. Just presence. Success is not always dramatic.

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Arriving in Dublin on board Tally Too after crossing from Falmouth in 32 hrs

Planning It, Or Losing It

One of the most practical lessons came not at sea, but in a TAB peer board. A fellow facilitator shared how he balances his time between France and the UK. His secret was a full-year visual planner.

Seeing the entire year mapped out allowed me to commit properly to a summer of racing. If you do not plan it, it does not happen.

Too many business owners say they will pursue their passions when things settle down. I have been guilty of that thinking myself.

But things rarely settle. You have to design space for what matters.

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The Queen joining TAB members for her Platinum Jubilee in 2022

Looking Ahead

I have an ambition to buy a boat and sail around the world.

I do not want to look back and think I waited too long or played it too safe. Whether that voyage happens or not, I know this. I will not drift into it accidentally. It will require planning, courage, alignment and the right crew. Exactly like building a successful business.

If sailing has taught me anything, it is that you cannot control the wind, but you can choose how you respond to it. And perhaps that is the real lesson for any business owner.

Set your course. Surround yourself with the right people.Be willing to take measured risks. And do not wait for perfect conditions.

If you would like to explore how TAB can help you grow your business while still making space for the things that give you energy and perspective, I would love to have that conversation.

After all, the right crew changes everything.

Stuart McCulloch

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Available Locations:
Single unit franchise opportunities available in England, Northern Ireland, Wales, and Scotland
Business Type:
Franchise
Minimum Investment:
£66,700

Prospectus

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