Jam Coding Arrives in Shropshire

Empowering the Next Generation Through Technology Education

As a leading independent supplier of computing education to primary schools throughout the UK, Jam Coding delivers engaging, curriculum-focused coding and technology workshops for young children.

For over ten years, we’ve been empowering children with the digital skills they need to thrive — nurturing problem-solving abilities, imagination, and self-belief along the way. Now, we’re entering an exciting new phase of growth, opening the door for ambitious individuals to become part of our next chapter.

Jam Coding is a proven, established model built around extraordinary demand, producing six‑figure income with above average market‑leading net margins.

Why Jam Coding?

We don’t just teach children how to use technology — we empower them to understand it, build with it, and shape it.

With the UK facing a growing digital skills gap and schools under increasing pressure to deliver specialist computing education, the demand for trusted external providers has never been stronger. Jam Coding supports schools by filling that gap, while helping children develop confidence, creativity and future-ready skills.

Proven demand from both schools and families
A trusted, established brand — you’re not starting from scratch
Multiple income streams across schools, clubs and workshops
Low overheads with scalable, repeatable delivery
Recurring revenue opportunities
A business model designed to meet a real and urgent need

Turning School Partnerships into Long-Term Opportunities With Computing Labs

Computing Labs are independently run, curriculum aligned computing lessons delivered from local venues all year round. Seen by parents as a premium investment beyond school computing, they offer franchise owners a fast, independent route to recurring income.

Computing Labs provide a structured, year-on-year revenue stream, with 68% of learners on our bespoke curriculum exceeding expected attainment levels.

Delivered independently from your own venue, these curriculum-aligned sessions run year-round and give franchisees greater control, flexibility and earning potential.

Why Computing Labs Work

Premium positioning – Command 20–30% higher fees than traditional school clubs by offering an enhanced learning experience.
Ages 4–13 curriculum pathway – Create a continuous learning journey that supports children year after year, maximising retention and lifetime customer value.
Control & flexibility – Set your own timetable and operate from your own venue, on your terms.
Recurring income – Benefit from rolling enrolments and consistent, predictable revenue.
Strong parent loyalty – Build lasting relationships with families investing in their child’s digital development.
Award-winning curriculum – Deliver Jam Coding’s recognised, multi-award-winning programmes directly to families.

Combined with our additional revenue streams, Computing Labs form part of a fully integrated franchise model built for stability, growth and long-term value.

Your Investment

Two Franchise Paths. One Proven Model.

For an investment of either £19,950+VAT or £26,950+VAT depending on your individual goals and experience.

You will receive:

An exclusive territory
Full business & product training,
Sales coaching
Hardware, software & resources and your first 2 school contracts secured for you – plus much more!

The investment level shown represents the minimum amount typically required to join the franchise, assuming that a portion of the total investment will be financed through external funding or franchise lending partners. The exact amount of personal capital needed may vary depending on your financial situation, credit history, and lender terms.

Training & Support

Jam Coding provides:

Full business training
Curriculum and product training
Operational onboarding
Access to the Jam Coding Academy (purpose‑built LMS)
Ongoing mentoring and performance reviews
Sales and growth support
Comprehensive tools for delivering the highest quality digital education

Who We’re Looking For

No teaching or technical background is required — just people with:

The desire and drive to build a successful business
Strong leadership qualities
A passion for making a difference in children’s futures

Jam Coding franchise partners come from diverse backgrounds, united by the ambition to lead change in digital education.

What’s Next?

If you’re excited by the idea of bringing Jam Coding to your local community, we would love to talk!

Our team is here to support new franchise owners from the very beginning of their journey to long-term success.

If you're exploring new business opportunities and want to make a real impact in children’s education, consider becoming a franchise partner with Jam Coding.

Get in touch to learn how you can play a key role in empowering young minds with essential digital skills across the UK:

Jam Coding Arrives in Shropshire

March 04, 2026

We’re delighted to announce the launch of Jam Coding Shropshire, led by new Area Director Joe Primarolo.

The launch brings high quality digital education to children and schools across Shropshire, helping young people develop essential skills for learning, work and life.

Meet Joe

Joe brings a diverse professional background to Jam Coding Shropshire. After graduating from university with a degree in French, he spent 17 years working as a trading analyst in the sports betting industry. With a long standing ambition to run his own business, Joe later became a franchise owner in the health sector and now operates two Hair Loss Clinics, which he continues alongside his work with Jam Coding.

Joe lives in Shrewsbury with his wife and two young sons, aged five and sixteen months. It was his experience as a parent that first led him to Jam Coding.

“My eldest son has always loved maths and problem solving,” Joe explains. “When I started looking for something to support his learning and challenge him further, I was surprised to find there was nothing suitable available locally. When I discovered Jam Coding, I realised there were no coding clubs or sessions in Shropshire, and that felt like a real missed opportunity.”

Why Jam Coding

Jam Coding quickly stood out for Joe as the right organisation to partner with.

“I chose Jam Coding because everyone I spoke to was incredibly passionate and positive about what they do,” Joe says. “That ethos runs through the whole organisation. It’s clear that Jam Coding genuinely cares about children, education and making a real impact.”

Joe is particularly excited about the difference Jam Coding Shropshire can make in the local community.

“I’m extremely excited to bring this opportunity to Shropshire,” he says. “Jam Coding has the power to change lives by setting children up for a digital future and helping them develop skills that extend beyond computing into every area of their lives.”

Learning Beyond Coding

Through Jam Coding Shropshire, children benefit from far more than learning how to code. Sessions are designed to develop a broad range of transferable skills that support children both in and out of the classroom.

“Coding teaches children how to work together as a team, how to think creatively and how to express themselves in their own unique way,” Joe explains. “They also learn how to try new skills, overcome challenges and realise they are capable of far more than they might expect.”

Teaching the Future in Shropshire

Since 2014, Jam Coding has been delivering essential digital and life skills to the next generation of digital citizens. In 2025, Jam Coding was named Learning Provider of the Year at The Learning Awards for its innovative computing curriculum, which supports teachers while providing children with engaging and memorable learning experiences.

Jam Coding Shropshire will work closely with schools and communities across the county, delivering curriculum aligned computing lessons, after school coding clubs, enrichment sessions, e-safety and digital citizenship education, holiday clubs and flexible school staffing solutions.

Has Joe’s journey inspired you to find out more?

Click here to receive more information and start your Jam Coding Franchise Exploration Today:

Jam Coding Success Stories

Jam Coding Testimonials

Becoming a Jam Coding franchisee has given me the opportunity to use my technical background to make a real difference in my local community. After many years in the technology industry, I could clearly see the growing digital skills gap, and I wanted to be part of a solution that had genuine scale and impact. Jam Coding stood out because of its strong infrastructure, high quality programmes, and clear educational vision. It provides the platform and support needed to deliver digital life skills in a way that is accessible, engaging, and meaningful for children and schools. What I value most is that Jam Coding isn’t just about teaching technology — it’s about helping young people develop creativity, problem solving and responsible digital habits that will benefit them for life. I’m proud to be bringing Jam Coding to Cardiff and excited to be part of its future growth.

Mohammad, Jam Coding Franchisee

Becoming a Jam Coding franchisee was driven by both my experience as a parent and my desire to build something meaningful in my local community. When I started looking for opportunities to challenge and support my own child’s love of problem solving, I was surprised to find there was nothing like Jam Coding available locally. What really drew me to Jam Coding was the passion and purpose that runs through the entire organisation. It’s clear that Jam Coding genuinely cares about children, education and long term impact. The programmes go far beyond coding, helping children develop confidence, creativity, teamwork and resilience. Bringing Jam Coding to Shropshire is incredibly exciting. It’s a chance to equip children with essential digital and life skills that will benefit them whatever path they choose, while building a business that truly makes a difference.

Joe, Jam Coding Franchisee

Renewing our Jam Coding franchise was an incredibly easy decision. Over the past five years, we’ve seen first hand how strong and respected the Jam Coding brand has become, and how that growth directly supports us as franchisees. Jam Coding is about so much more than coding. It’s about building a community, empowering children, and giving families access to high quality, future focused education. The continued investment in curriculum, new sessions, and infrastructure has made a real difference to our business and to the children we work with. We’ve always felt genuinely supported by the Jam Coding team, which allows us to focus on what matters most — inspiring young minds and growing a sustainable, rewarding business. We’re proud of what we’ve built and excited to continue our journey with Jam Coding.

Rosanna, Jam Coding Franchisee

I became a Jam Coding franchise owner for very personal reasons. As an educator and a parent to a neurodivergent child, I’d seen how difficult it can be to find clubs that truly work for all children. Jam Coding immediately stood out as something different — inclusive, engaging, and focused on building real confidence and life skills.What I love most is how naturally children connect with the sessions. Jam Coding meets them where they are, using familiar digital environments to develop problem solving, creativity, and independence in a calm, supportive way. I’ve seen first hand how powerful that can be, not just for my own child, but for so many others in the community. From starting hands on to building a growing team, Jam Coding has allowed me to develop a business with genuine purpose. It’s flexible, supportive, and deeply rewarding — a chance to make a real difference while building something sustainable for the future.”

Matt, Jam Coding Franchisee

Running my Jam Coding franchise has been an incredibly positive experience. In just nine months, I’ve been able to build strong relationships with schools, grow a fantastic team, and expand quickly in a way that feels both sustainable and exciting. Seeing kids genuinely engaged and excited about coding every week is hugely rewarding. What really sets Jam Coding apart is the support. From the franchise team to the training and resources, I’ve always felt backed to grow with confidence. Regular team training and collaboration have helped us consistently deliver high quality sessions, and schools can really see the value in what we offer. Jam Coding has given me the opportunity to build a business that has real impact in the community, and I’m genuinely excited about what’s next.