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Poppies Cleaning Service

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Personal touch, professional standards

Earn £100,000+ a year without getting your hands dirty

Poppies has been at the forefront of the UK’s quality domestic cleaning industry for over 40 years… but you won’t find anything old-fashioned about the Poppies business model.

Poppies' technology, systems and processes make this a business that’s simple to operate and control. The Poppies bespoke business management system minimises your admin and lets you focus on what’s important: stellar service and stellar growth.

By running a successful home based cleaning business you will be minimising overheads, and only move to an office when your cash flow allows – meaning no further investment is required.

Poppies is Britain’s oldest-established domestic cleaning franchise and has been setting the standards others follow since 1980. Our most successful franchisee, Chris Wootton, now owns and operates the franchise network as the Poppies MD. The result is a culture of rare and genuine passion to help people like you with the oomph and the ambition to build your own financial freedom and security, just as he did.

The Poppies Cleaning Service Franchise Opportunity


The primary role of the franchisee is to build and maintain great relationships with both clients and staff. The ability to get on with people and enjoy providing help to other people’s lives is one of the cores Poppies are looking for in their franchisees. The skills around cleaning they can teach; but the understanding of how to create happy clients is something that is invaluable.

As a Poppies Franchisee, you will employ cleaners your customers can rely on to be honest, efficient and discreet. Poppies will share with you their extensive inside knowledge about recruitment in the industry, which has been built up over many decades. From cleaners to managers and administrative staff, rest assured they will guide you through the very best practices to recruit and retain a dream team who will ensure your franchise flourishes.

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Note: the above figures are based on 2019 financials for the top 20% of franchisees who have their own management team.

What you’ll need to be a Poppies franchisee


Buying a franchise is a low-risk way of sharing in the success of a high-profile business, backed all the way by the people who know it best and made it all possible.

We’ll let you into our trade secrets, support you with marketing and operations, and mentor you to become a confident Poppies franchisee.

You don’t need to have owned a business before.

1. A great communicator
2. Business-minded
3. Methodical and motivated
4. Proud and personable
5. Willing to reinvest to grow your business

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A business journey, taken together


You can have your own Poppies domestic cleaning business either by setting one up in a new territory or by buying one that’s already established. Either way, Chris and his team will mentor and guide you on following the proven business model.


Poppies prides itself on the personal touch – something our customers have appreciated for decades. As a franchise owner, you’ll employ cleaners your customers can rely on to be honest, efficient and discreet. They won’t raise an eyebrow if the house they’ve cleaned is in uproar the next time they visit, and they’ll even park your liveried van around the corner if the customer wants to claim the credit for all their hard work! Like you, they’ll make it their business to keep clients happy.

What you’ll need to be a Poppies Franchisee


Buying a Poppies franchise is a low-risk way of sharing in the success of an established brand, backed all the way by the people who know it best and made it all possible.

Poppies will let you into their trade secrets, support you with marketing and operations, and mentor you to become a confident Poppies Franchisee.

You don’t need to have owned a business before, but you do need to be:
  • A great communicator
  • Driven and determined
  • Methodical and motivated
  • Proud and personable

If you’d like to know more about the Poppies Cleaning Service Franchise and…

… are a real people-person

… enjoy providing excellent customer service

… want to build and lead your own team

Find out more


If you’d like to know more about the Poppies franchise and…

… are a real people-person

… enjoy providing excellent customer service

… want to build something of your own, surrounded by experienced people

Please get in touch with us below:

Strategies that lead to solutions: the practices and ethics of the cleaning industry

However, with the return to normality encouraging us to embrace our freedoms, the cleaning industry has been put under more pressure than ever. It has become evident that, despite its rise in demand, many aspects of the sector remain outdated and in need of innovative, progressive cleaning companies to support this growth.

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The events of the last few years have made crystal clear how much we, as a country, rely on key workers like cleaners, but the industry has got a long way to go. Here, Chris Wootton, Managing Director of domestic cleaning brand, Poppies, discusses the practices and ethics of the cleaning industry, and why it is more important than ever to nurture, protect and fairly pay workforces for the cleaning industry to move successfully into the post-pandemic world.

Competitive pay

In 2018, cleaners contributed £54.5 billion to the UK economy, with that number growing significantly in the following years as more than 6,000 new cleaning businesses came to the UK1. However, that impressive growth, even in adverse circumstances, has not been reflected in the pay cleaners receive, with only 39% of the cleaning sector earning a real living wage2. A report from the British Cleaning Council (BCC) in 2021 found that cleaners make up 5% of the UK’s entire workforce1. However, 61% of people recently surveyed by Focus on Labour Exploitation have highlighted issues they regularly face with fair pay, making the cleaning industry one of the worst when it comes to the abuse and exploitation of staff2. In the current economic climate, it is more important than ever that more brands continue to become living wage employers. Poppies is one such cleaning company that ensures its staff are properly employed and receive at least a real living wage, meaning our cleaners get to go on holiday or take sick leave without sacrificing pay. Through operating within a rigorous and structured business model, no staff member is left behind. In the current economic climate, it has never been more important for cleaning staff to receive a fair wage in addition to the basic expectations employees have when being protected and supported by their employers.

Career progression and protection

Despite the best efforts of leading cleaning companies to retain their workforce, the first-in-last-out trend had been present for years, and had perhaps made the cleaning industry one that was becoming far less desirable to work in. Recent reports have even seen record increases in vacancies, sometimes of 250% or more3.

The most innovative cleaning brands today are constantly thinking about the next big thing that will reinvigorate and reinspire its staff, seeking opportunities to invest in new technology, and to streamline processes to provide vital services to clients. As a company that is fundamentally about providing all-important cleaning services to households in need, Poppies does not shy away from the need to project that same care and attentiveness to the individual needs of staff. This has been reflected in the growth some of Poppies’ most established locations have celebrated over the last 12 months, with some teams around the UK doubling in size and significantly increasing the hours of cleaning they provide on a weekly basis.

But growth does not stop there. As a business within the cleaning industry that employs its staff, Poppies is one of a few trusted brands that that does not effectively force their workers into being self-employed. And through seeking more high-quality cleaners to join the network, innovation and career progression remain top priorities for employees looking to leave their mark on an industry that is primed to continue to boom in 2022. Through providing the right equipment and proper training, being properly and fully insured, Poppies has retained greater management control and staff protection and retention. In fact, this approach has enabled most Poppies outlets to recently see growth of 25%, with some even expanding up to 65%.

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Ongoing expert training

Ongoing support provided by attentive and responsive teams often determines the success of a cleaning brand. The very foundations of a domestic cleaning business are built with stability and robustness in mind, protecting the business when it comes to times of trouble. But in the UK, a staggering 70% of employees would be ‘somewhat likely’ to leave their current job to work for an organisation known for investing in employee development and learning4. This indicates that it has become more important than ever for cleaning brands to demonstrate what they can do for its staff through exceptional and consistently ground-breaking training.

It is the ongoing support and expert training that Poppies has instilled within its DNA that means anyone can build a successful cleaning business in the industry regardless of their experience. Through recruitment and specialist ongoing support, Poppies’ proven structure helps establish all new staff to build a successful career and deliver a high-quality service to those in need.

Chris summarises, “For years, the cleaning industry has been crying out for credible, trustworthy brands to show the way and demonstrate their commitment to nurturing and protecting its staff. And it’s for this reason that the cleaning industry is currently in an incredibly exciting position. As well-established brands look to build on their industry-leading experience by introducing new, passionate cleaners into their networks, more and more companies are having to rethink what they can do in order to maintain its growth and staff retention, while improving upon their ethical practices.

“Poppies’ 40 years’ experience and continued nationwide expansion in the cleaning industry shows that leading brands have been investing in staff development and protection since long before the pandemic. But with the events of the last few years making it imperative for staff to be protected and respected across the industry, proper ethical practices as a whole are primed to improve as demand within the sector grows.”

Poppies Cleaning Service Success Stories

Poppies Franchisees Celebrate Seven Decades of Sparkling Success

November 27, 2023
In the ever-changing business landscape, longevity and consistency speak volumes about a brand’s credibility. Poppies, a leading name in the UK’s cleaning franchise sector, has been the epitome of such enduring success since its launch over 40 years ago.

Local Durham cleaning business celebrates four decades of sparkling success

November 27, 2023
When she made an off-the-cuff comment to a close family friend at a craft event in 2017, local mum Nicola Marinan had no idea that she would end up running a professional cleaning business.

Soniya and Lester Fernandes | New business owners of Poppies Hounslow

July 31, 2023
Hounslow entrepreneur creates local jobs with new cleaning company launch.

Breaking Free: John’s Decision to Be His Own Boss

April 26, 2023
John Burrows, an experienced professional in Management, has taken the self-employed route by opening a new franchise of Poppies Cleaning Service in Nottingham East.

Poppies in bloom as the cleaning franchise launches in Warwickshire

April 03, 2023
The demand for professional cleaners is growing exponentially, with 3.2 million professional cleaners now operating within the residential cleaning sector alone*.

Poppies celebrates a year of growth and financial success

November 29, 2022
This year, domestic cleaning franchise, Poppies, has not only been responsible for putting smiling faces on their thousands of happy customers, but it has also been able to celebrate across the network for a period of significant growth and success.
Poppies Cleaning Service Videos
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Poppies Cleaning: Promo Video

Poppies Cleaning: Promo Video

Take a look at the exciting Poppies Cleaning franchise opportunity.
VIDEO
Poppies Case Study: Nicola Marinan

Poppies Case Study: Nicola Marinan

Nicola Marinan talks about her life as a Poppies Cleaning franchisee.
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Poppies Case Study: Andrew Wishart

Poppies Case Study: Andrew Wishart

Andrew Wishart discusses his experience of being a Poppies Cleaning franchisee.
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Poppies Case Study: Rob Piper

Poppies Case Study: Rob Piper

Listen to Rob Piper discuss his experience of being Poppies Cleaning franchisee.
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Poppies Cleaning Service Franchise Gallery
Poppies Cleaning Service Franchise Gallery
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Available Locations:
Opportunities available across the UK
Business Type:
Franchise
Minimum Investment:
£8,000
Financing Assistance
3rd Party
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