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Poppies Cleaning Service

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Personal touch, professional standards

Earn £100,000+ a year without getting your hands dirty

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Poppies has been at the forefront of the UK’s quality domestic cleaning industry for over 40 years… but you won’t find anything old-fashioned about the Poppies business model.

Poppies' technology, systems and processes make this a business that’s simple to operate and control. The Poppies bespoke business management system minimises your admin and lets you focus on what’s important: stellar service and stellar growth.


Poppies Cleaning Images


Note: the above financials are based on 2019 figures for the top 20% of franchisees who have their own management team.

Achieve the lifestyle you want while operating a fantastic business


Are you:
  • Looking for a great opportunity?
  • Looking for a low risk investment with great earning potential
  • Wanting to be your own boss without starting from scratch and going it alone?
  • Needing a business that can be flexible and scalable?
If this sounds like you, then look no further…

“Poppies has given me the flexibility and security that was missing from my previous career. It’s certainly brought a breath of fresh air, right from the very moment I took over the business in August 2013. Poppies has offered me the safety blanket of having a specific model to follow, whilst injecting my own flair and personality into the service - it’s grown into a business that I’m proud of.” Katie and Lee – Chester Franchisees

“It’s fantastic to be a part of a franchise that’s solely driven by helping franchisees build a successful and in-demand service to our communities,” Emma – Stockport Franchisee

The Poppies Cleaning Service Franchise Opportunity


The primary role of the franchisee is to build and maintain great relationships with both clients and staff. The ability to get on with people and enjoy providing help to other people’s lives is one of the cores Poppies are looking for in their franchisees.

As a Poppies Franchisee, you will employ cleaners your customers can rely on to be honest, efficient and discreet. Poppies will share with you their extensive inside knowledge about recruitment in the industry, which has been built up over many decades. From cleaners to managers and administrative staff, rest assured we will guide you through the very best practices to recruit and retain a dream team who will ensure your franchise flourishes.

What you’ll need to be a Poppies franchisee


Buying a Poppies franchise is a low-risk way of sharing in the success of an established brand, backed all the way by the people who know it best and made it all possible.

Poppies will let you into our trade secrets, support you with generating clients, marketing and operations, and mentor you to become a confident Poppies Franchisee.

Buying a franchise is a low-risk way of sharing in the success of a high-profile business, backed all the way by the people who know it best and made it all possible.

You don’t need to have owned a business before, nor have any experience of cleaning (because you won’t be doing it! You’ll employ the cleaners), but you do need to be:
  1. A great communicator
  2. Business-minded
  3. Methodical and motivated
  4. Proud and personable
  5. Willing to reinvest to grow your business
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Poppies History


Susan Rorstad founded Poppies and her success with growing an elite franchise brand across the UK saw her awarded an MBE by Prime Minister John Major for Services to Domestic Care in the 1994 New Year’s Honours.

Poppies is now owned and operated by its most successful franchisee, Chris Wootton, and continues to go from strength to strength. The Poppies Way is tried, tested and proven to get results.

Poppies is a serial franchisor recognised in the top 100 Franchises by Elite Franchises.

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A business journey, taken together


You can have your own Poppies domestic cleaning business either by setting one up in a new territory or by buying one that’s already established. Either way, Chris and his team will mentor and guide you on following the proven business model.

If you’re starting from scratch in a new territory, these are the typical steps in your journey ahead:

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Find out more


If you’d like to know more about the Poppies franchise and…

… are a real people-person

… enjoy providing excellent customer service

… want to build something of your own, surrounded by experienced people

Please get in touch with us below:

Poppies Cleaning Service News

Poppies Recognised with 5-Star Franchise Satisfaction Rating

July 07, 2025| Franchise News
We’re thrilled to share some incredible news: Poppies has just been awarded 5 Stars in the Best Franchise Satisfaction Awards, a recognition based solely on feedback from our own franchisees.

Poppies Domestic Cleaning Franchise Approaches 45 Years with Major Milestones, Charity Initiatives and Award Finalist Franchisee

October 09, 2024| Franchise News
Poppies, the UK’s first domestic cleaning franchise, is gearing up for its 45th birthday with a year full of achievements, innovative developments, and exciting plans

Poppies Franchisee Makes EWIF 2024 Final

August 22, 2024| Franchise News
Soniya Fernandes, Poppies Franchisee – Poppies of Hounslow , has been named a finalist in the prestigious NatWest Encouraging Women into Franchising (EWiF) Awards 2024.

Poppies Domestic Cleaning Franchise to Showcase at the Clean and Tidy Home Show Oct 2024

July 26, 2024| Franchise News
Poppies, the UK's domestic cleaning franchise, is excited to announce its participation in the Clean and Tidy Home Show on the 19th and 20th of October 2024 at the Excel in London.

From dust to downtime: achieving a work-life balance as a management franchisee

February 09, 2024
The term ‘management franchisee’ is used a lot in the franchise industry, but what does it really look like in practice? As a management franchisee, how does your work differ from that of an owner-operator?

Poppies Celebrates Fifth Consecutive Recognition in Elite Franchise Top 100

February 09, 2024
Poppies is thrilled to announce its fifth consecutive inclusion in the esteemed Elite Franchise Top 100 (EF100), securing the 63rd spot in the 2024 rankings.

Poppies franchisees celebrate seven decades of sparkling success

September 26, 2023
In the ever-changing business landscape, longevity and consistency speak volumes about a brand's credibility. Poppies, a leading name in the UK's cleaning franchise sector, has been the epitome of such enduring success since its launch over 40 years ago.

Clean sweep: Hounslow entrepreneur launches local cleaning company

August 02, 2023
A local Hounslow businesswoman has launched a new cleaning service, aiming to serve up to 80 homes and creating more jobs in the area.

Poppies celebrates further expansion as cleaning franchise launches in Nottingham

July 14, 2023
With the demand for exceptional professional cleaning services continuing to grow as 3.2 million professional cleaners now operate within the residential cleaning sector alone1, domestic cleaning franchise, Poppies, is continuing to celebrate a year of growth and expansion across its network.

Poppies celebrates expansion and growth with new headquarters and training facility

May 03, 2023
Having already welcomed new franchisee, Kuldeep Mahi, to its growing network in Q1 this year, leading domestic cleaning franchise, Poppies, is wasting no time in boosting its efforts to support franchisees through additional marketing and training opportunities.

Poppies celebrates a year of growth and financial success

Since the pandemic, Poppies’ cleaning services, to many, have become the ‘fourth emergency service’, and as such, the franchise is experiencing all-time highs in enquiries. With some branches having a waiting list for customers to start their Poppies service, franchisees have been able to significantly step-up their operations.

One such franchisee to have demonstrated the proof of concept in the Poppies franchise is Emma Ryan, franchisee of Poppies Stockport. In the last 12 months alone, Emma’s business has seen a staggering 64% growth across business operations. Meanwhile, in the six periods leading up to the pandemic compared to the last six periods, Poppies Stockport has increased its turnover by 63%.

“It’s fantastic to be a part of a franchise that’s solely driven by helping franchisees build a successful and in-demand service to our communities,” explained Emma. “My franchise is now serving over 120 clients, which equates to over 1,000 cleaning hours and a turnover of £22,000 every 20 days! My sights are firmly set on further growth and exceeding 1,200 cleaning hours, which my team and I should smash by the new year. I feel the franchise has never been in a stronger position.

“It delights me to have seen the best annual growth across the whole network, especially as I only work part time hours, but none of that could’ve been achieved without the dedication of my team. Not only that, but as franchisees, we can see a real clear direction for the future of the franchise with a brilliant new CRM system – our jobs are only going to be made easier to be even more successful!”.

Since its inception over 40 years ago, Poppies has been setting the standards within the cleaning industry. Through seeking more high-quality cleaners to join the network, innovation and career progression remain top priorities for employees looking to leave their mark on an industry that is primed to continue to boom in 2023 and beyond. This approach has enabled most Poppies outlets to recently see growth of at least 25%, helping give the network an unmatched work-life balance as management franchisees.

Reaping the rewards of a healthy work-life balance as a result of strong financial growth is Nigel Bayliss, franchisee of Poppies Sheffield. Poppies Sheffield has celebrated being the highest performing franchise over the six periods either side of the pandemic, with a staggering 74% growth on revenue. In the last year alone, the franchise has increased its overall pre-covid figures by 160%.

“It’s great to know that the pandemic and subsequent economic issues haven’t hurt us as franchisees,” said Nigel. “We’ve spent so much time learning how we can level up our operations and the efforts don’t stop. This year alone, we’ve seen a 29% increase in cleaning hours and a 30% increase in income. We have six new members of staff and ensured internal promotions have been fundamental to our operations. Our achievements have been very visible and we’ve levelled up our internal structure massively.

“With the help of the franchisor, we’re now able to practice what we preach to ensure we become as successful as possible! Thanks to the success my team has contributed so heavily to, I’ve even been able to take semi-retirement to enjoy my downtime without impacting negatively on the operations of the business.”

Poppies’ national network of 23 franchisees have built their own local business and have created over 500 jobs, delivering high-quality cleaning to over 6,000 homes on a weekly, fortnightly or monthly basis in line with clients’ individual needs. As franchisees step up their operations and become successful, well-established service providers, many seize opportunity to step away from the ‘hands-on’ approach and benefit from the healthy work-life balance that so many seek in the franchise industry.

Poppies Cleaning Service Videos
Poppies Cleaning Franchisee Success

Poppies Cleaning Franchisee Success

In this video, witness inspiring stories of franchisees who have transformed their dreams into reality.
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Poppies Cleaning: Promo Video

Poppies Cleaning: Promo Video

Take a look at the exciting Poppies Cleaning franchise opportunity.
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Poppies Case Study: Nicola Marinan

Poppies Case Study: Nicola Marinan

Nicola Marinan talks about her life as a Poppies Cleaning franchisee.
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Poppies Case Study: Andrew Wishart

Poppies Case Study: Andrew Wishart

Andrew Wishart discusses his experience of being a Poppies Cleaning franchisee.
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Poppies Case Study: Rob Piper

Poppies Case Study: Rob Piper

Listen to Rob Piper discuss his experience of being Poppies Cleaning franchisee.
Poppies Cleaning Service
Poppies Cleaning Service
Poppies Cleaning Service Franchise Gallery
Poppies Cleaning Service Franchise Gallery
Poppies Cleaning Service Franchise Gallery
Available Locations:
Opportunities available across the UK
Business Type:
Franchise
Minimum Investment:
£8,000
Financing Assistance
3rd Party
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