Personal touch, professional standards
Earn £100,000+ a year without getting your hands dirty

Poppies has been at the forefront of the UK’s quality domestic cleaning industry for over 40 years… but you won’t find anything old-fashioned about the Poppies business model.
Poppies' technology, systems and processes make this a business that’s simple to operate and control. The Poppies bespoke business management system minimises your admin and lets you focus on what’s important: stellar service and stellar growth.

Note: the above financials are based on 2019 figures for the top 20% of franchisees who have their own management team.
Achieve the lifestyle you want while operating a fantastic business
Are you:
- Looking for a great opportunity?
- Looking for a low risk investment with great earning potential
- Wanting to be your own boss without starting from scratch and going it alone?
- Needing a business that can be flexible and scalable?
“Poppies has given me the flexibility and security that was missing from my previous career. It’s certainly brought a breath of fresh air, right from the very moment I took over the business in August 2013. Poppies has offered me the safety blanket of having a specific model to follow, whilst injecting my own flair and personality into the service - it’s grown into a business that I’m proud of.” Katie and Lee – Chester Franchisees
“It’s fantastic to be a part of a franchise that’s solely driven by helping franchisees build a successful and in-demand service to our communities,” Emma – Stockport Franchisee
The Poppies Cleaning Service Franchise Opportunity
The primary role of the franchisee is to build and maintain great relationships with both clients and staff. The ability to get on with people and enjoy providing help to other people’s lives is one of the cores Poppies are looking for in their franchisees.
As a Poppies Franchisee, you will employ cleaners your customers can rely on to be honest, efficient and discreet. Poppies will share with you their extensive inside knowledge about recruitment in the industry, which has been built up over many decades. From cleaners to managers and administrative staff, rest assured we will guide you through the very best practices to recruit and retain a dream team who will ensure your franchise flourishes.
What you’ll need to be a Poppies franchisee
Buying a Poppies franchise is a low-risk way of sharing in the success of an established brand, backed all the way by the people who know it best and made it all possible.
Poppies will let you into our trade secrets, support you with generating clients, marketing and operations, and mentor you to become a confident Poppies Franchisee.
Buying a franchise is a low-risk way of sharing in the success of a high-profile business, backed all the way by the people who know it best and made it all possible.
You don’t need to have owned a business before, nor have any experience of cleaning (because you won’t be doing it! You’ll employ the cleaners), but you do need to be:
- A great communicator
- Business-minded
- Methodical and motivated
- Proud and personable
- Willing to reinvest to grow your business

Poppies History
Susan Rorstad founded Poppies and her success with growing an elite franchise brand across the UK saw her awarded an MBE by Prime Minister John Major for Services to Domestic Care in the 1994 New Year’s Honours.
Poppies is now owned and operated by its most successful franchisee, Chris Wootton, and continues to go from strength to strength. The Poppies Way is tried, tested and proven to get results.
Poppies is a serial franchisor recognised in the top 100 Franchises by Elite Franchises.

A business journey, taken together
You can have your own Poppies domestic cleaning business either by setting one up in a new territory or by buying one that’s already established. Either way, Chris and his team will mentor and guide you on following the proven business model.
If you’re starting from scratch in a new territory, these are the typical steps in your journey ahead:

Find out more
If you’d like to know more about the Poppies franchise and…
… are a real people-person
… enjoy providing excellent customer service
… want to build something of your own, surrounded by experienced people
Please get in touch with us below:
Poppies celebrates expansion and growth with new headquarters and training facility

As the 24-strong franchise network continues to benefit from high demand for industry-leading cleaning services, Poppies has proudly announced the relocation to a larger, more modern headquarters along with a state-of-the-art training facility for new starters.

Reflecting the company's commitment to its continued growth and development, these new spaces will be instrumental as the brand integrates new processes, more sophisticated training and develops more marketing strategies moving forward. With a strong focus on demonstrating the true benefits of working in an industry that is continuing to boom, Poppies’ recruitment process is also being streamlined which is seeing higher quality prospects and a happier overall network.

The new training venue has been designed to provide franchisees with a comprehensive and hands-on learning experience, equipping them with the necessary skills and knowledge to effectively manage and grow their Poppies business from day one.
“We’re delighted to have the opportunity to showcase Poppies’ true potential as a franchise opportunity in our new facilities,” said Managing Director, Chris Wootton. “Since we began franchising, we’ve always put so much importance on building relationships and placing real value on the people that make our brand and service offering so successful – this move embodies our values, our ambition and our attitude towards innovation and investment.
“As the demand for our services grows, so must we! We’re seeing so many ambitious entrepreneurs recognise the potential of operating in an industry that is on an upwards trajectory. It’s our responsibility to ensure those joining a brand primed for success has a franchisor and a training experience to match.”
This move comes on the heels of Poppies' recent expansion of its head office team. Having already welcomed Business Development Manager, Kirsty Rickett, Michaela Liu has also joined the team as Social Media Marketing and Staff Recruitment Manager. In her new role, Michaela will be responsible for overseeing the company's social media presence and assisting franchisees with staff recruitment, both of which are crucial to the successful operation and growth of a Poppies business.
“The growth that Poppies’ is celebrating, both the move into the new head office and training facility combined with the addition of Michaela comes at the perfect time that will see us into the rest of 2023 and beyond,” explained Kirsty. “Our franchisees are busier than ever and are continuing to raise the standards of the franchise and cleaning industries. In February alone, two Poppies branches set personal bests for turnover, demonstrating the high demand for the company's services and the resilience of the domestic cleaning industry.
“It’s vital that we establish stronger foundations through new marketing opportunities, rigorous training and additional team members to ensure we have the resources available that will be instrumental for our future successes.”
Celebrating over 40 years of success, Poppies is a brand with a rich heritage and business values based on honesty and integrity. Today, the network of 24 franchisees are building their own local businesses, creating over 500 jobs and delivering high-quality cleaning to 6,000+ homes every week UK-wide.


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