Personal touch, professional standards
Earn £100,000+ a year without getting your hands dirty

Poppies has been at the forefront of the UK’s quality domestic cleaning industry for over 40 years… but you won’t find anything old-fashioned about the Poppies business model.
Poppies' technology, systems and processes make this a business that’s simple to operate and control. The Poppies bespoke business management system minimises your admin and lets you focus on what’s important: stellar service and stellar growth.

Note: the above financials are based on 2019 figures for the top 20% of franchisees who have their own management team.
Achieve the lifestyle you want while operating a fantastic business
Are you:
- Looking for a great opportunity?
- Looking for a low risk investment with great earning potential
- Wanting to be your own boss without starting from scratch and going it alone?
- Needing a business that can be flexible and scalable?
“Poppies has given me the flexibility and security that was missing from my previous career. It’s certainly brought a breath of fresh air, right from the very moment I took over the business in August 2013. Poppies has offered me the safety blanket of having a specific model to follow, whilst injecting my own flair and personality into the service - it’s grown into a business that I’m proud of.” Katie and Lee – Chester Franchisees
“It’s fantastic to be a part of a franchise that’s solely driven by helping franchisees build a successful and in-demand service to our communities,” Emma – Stockport Franchisee
The Poppies Cleaning Service Franchise Opportunity
The primary role of the franchisee is to build and maintain great relationships with both clients and staff. The ability to get on with people and enjoy providing help to other people’s lives is one of the cores Poppies are looking for in their franchisees.
As a Poppies Franchisee, you will employ cleaners your customers can rely on to be honest, efficient and discreet. Poppies will share with you their extensive inside knowledge about recruitment in the industry, which has been built up over many decades. From cleaners to managers and administrative staff, rest assured we will guide you through the very best practices to recruit and retain a dream team who will ensure your franchise flourishes.
What you’ll need to be a Poppies franchisee
Buying a Poppies franchise is a low-risk way of sharing in the success of an established brand, backed all the way by the people who know it best and made it all possible.
Poppies will let you into our trade secrets, support you with generating clients, marketing and operations, and mentor you to become a confident Poppies Franchisee.
Buying a franchise is a low-risk way of sharing in the success of a high-profile business, backed all the way by the people who know it best and made it all possible.
You don’t need to have owned a business before, nor have any experience of cleaning (because you won’t be doing it! You’ll employ the cleaners), but you do need to be:
- A great communicator
- Business-minded
- Methodical and motivated
- Proud and personable
- Willing to reinvest to grow your business

Poppies History
Susan Rorstad founded Poppies and her success with growing an elite franchise brand across the UK saw her awarded an MBE by Prime Minister John Major for Services to Domestic Care in the 1994 New Year’s Honours.
Poppies is now owned and operated by its most successful franchisee, Chris Wootton, and continues to go from strength to strength. The Poppies Way is tried, tested and proven to get results.
Poppies is a serial franchisor recognised in the top 100 Franchises by Elite Franchises.

A business journey, taken together
You can have your own Poppies domestic cleaning business either by setting one up in a new territory or by buying one that’s already established. Either way, Chris and his team will mentor and guide you on following the proven business model.
If you’re starting from scratch in a new territory, these are the typical steps in your journey ahead:

Find out more
If you’d like to know more about the Poppies franchise and…
… are a real people-person
… enjoy providing excellent customer service
… want to build something of your own, surrounded by experienced people
Please get in touch with us below:
Poppies franchisees celebrate seven decades of sparkling success
This year marks an extraordinary milestone for Poppies as three territories celebrate a collective 70 years of unwavering service. Their stories are not just a testimony to their commitment but also a brilliant case study of the franchise model done right.
Poppies gives driven and innovative entrepreneurs from all walks of life opportunities to become valuable contributors and to help move the franchise forward. The new franchisee of Poppies Leeds, Dan Reid, is no exception, as he took over the franchise during the pandemic in advance of its 20th anniversary. Family-run Poppies South Tyne & Wear and Poppies Newcastle, owned by Andrew Wishart, are also celebrating 25 successful years of business.

Established in 2003, Poppies Leeds now delivers over 1,700 cleaning hours per month to homes and business across the region. Dan Reid purchased the franchise from the sole previous owner in early 2021. “When I first set out, my aim was to bring trade back up to pre-Covid levels, which was the peak of sales over the 17-year history,” said Dan. “While I’m thrilled to have more than doubled my target, what I’m actually proudest of is the reputation Poppies has built with our local community. Over our total of 20 years of trading, we’ve created jobs, provided our excellent service to our community and built an incredible network of cleaners. I’m completely focused on continuing to grow that reputation, and to expand and deliver the exceptional service people have come to associate with us to as many of our community as possible.”

Poppies North owner, Andrew Wishart, has reached an impressive landmark of 25 years each for two of his four territories in the northeast – South Tyne & Wear and Newcastle Central. Collectively, the Wishart family has been part of the Poppies brand for 93 years and the business continues to grow from strength to strength. Andrew has been involved in the family business since 1995 and then took over the reins in 2018 to carry on his father’s legacy. Together with his wife and a manager in the Northeast, they continue to run and grow a successful business. “We would not be enjoying this success without our great staff so a big thank you to them all,” added Andrew. “I’m really excited about the future for Poppies North and am looking forward to strengthening the business even further to allow us to cope with increased sales.”
“The longevity of Poppies is truly a testament to our network of franchisees’ consistent dedication and hard work,” said Chris Wootton, Managing Director of Poppies. “We know this is just the beginning for our franchise, and with a network of people like Andrew and Dan who embody everything we strive for, we can’t wait to see what the future holds.”
Poppies’ 40+ years’ experience and continued nationwide expansion in the cleaning industry shows that leading brands have been investing in staff development and protection since long before the pandemic. Today, the national network of 25 offices build their own businesses to suit their own ambitions and needs, creating over 500 jobs and delivering high-quality cleaning to every customer


Poppies Cleaning Franchisee Success


Poppies Cleaning: Promo Video


Poppies Case Study: Nicola Marinan


Poppies Case Study: Andrew Wishart

