URBAN Fresh Burgers & Fries

Who We Are

Welcome to URBAN Fresh Burgers & Fries, a BFA accredited, time-tested brand that has taken South Yorkshire by storm since we first opened our doors in 2017. Founded by husband-and-wife duo, Mehmet and Zerin Kent, URBAN has grown from a single location into a flourishing multi-site business, boasting five thriving locations.

Our recipe for success is simple: quality ingredients, ultimate customisability, top-tier service and a genuine passion for what we do. All these elements come together to create food that our customers love and keep coming back for.

URBAN is all about fresh, flavourful food. Our unique ‘build your own burger’ concept is simple to operate but gives customers 917,504 possible menu choices (yes, we’ve done the maths!) So, whether you’re up for trying something new or sticking to your tried-and-true favourites, there’s an option for everyone.

Customers can pair their perfect burger with a hand-spun shake plus unlimited mix-ins or get a free refill at our Coca-Cola Freestyle machine with over 100 flavour options.

Our customers make their entire meal just the way they like it, so it’s always guaranteed to be a winner.

• Our menu only includes premium quality ingredients.
• We cook to order to ensure maximum freshness and minimum waste.
• We’ve centralised our supply chain to keep our quality consistent, drive cost efficiencies and simplify operations.
• Our senior team possess years of experience in hospitality.

The Franchise Opportunity

Over the past seven years, we've built a cult following across South Yorkshire. Now, with our proven track record of success, we’re ready for potential partners to take a bite.

• We work with leading franchise banks who can secure up to 50% funding.
• Built for growth: our supply chain and operational systems will support success for single and multi-unit franchisees.
• More than a passing trend: since 2017 we’ve proven our longevity and brand value in a challenging market.
• A partnership approach: we’ve got a collaborative vision for mutual success, with all the support when you need it.
• Streamlined menu: easy to adopt with no gimmicks - simple and excellent food is what we do.

URBAN’s franchise model is built for both single and multi-site success and offers earning potential in the UK QSR sector.

Franchisees have the option for halal or non-halal restaurants. The brand works with leading franchise banks who can secure up to 50% funding.

Training & Support

Franchisees can expect support and guidance, including but not limited to:

• Assistance with securing funding
• Site selection and acquisition
• Design and fit-out support
• Team selection and recruitment
• Franchisee and Team training
• A well-considered tech stack for streamlined operations
• Launch marketing and ongoing brand marketing
• Ongoing support will take the form of regular check-ins, access to resources, brand standards coaching, and more.

Becoming an URBAN franchisee means taking a partnership approach. Your success is what drives us, and we’re in it together for the long haul as you embark on the journey to become your own Burger Master®.

We'll give you everything you need to succeed through in-depth training and ongoing support. URBAN HQ’s role will be to manage our centralised supply chain and supplier accounts so you can focus on growing your new business. We’ll also handle all the national PR and marketing activity, including our website, app and socials, all whilst providing localised marketing support when you want it.URBAN Fresh Burgers & Fries welcome owner-operator and owner-investor partners who share the same energy, values and beliefs as us to join our franchise family and carry the URBAN name.

Our ideal franchise partners:

*It’s a bonus if you have a background in hospitality and food, but it’s not a deal breaker.

URBAN’s ideal franchisees:

1. Are driven, ambitious and hungry for success, but will never compromise on their integrity, high standards or people focus.
2. Love what they’ve seen about URBAN and share the brand’s values.
3. Chase improvement daily and are always striving to be better than they were yesterday.
4. Have high standards that set them apart from the crowd as a provider of exceptional quality food, cleanliness, and customer service.
5. Are great leaders with strong interpersonal skills, who have experience of building and managing successful teams.
6. Have solid business acumen and a proven track record of success.

The Next Steps

Don't miss out on this incredible franchise opportunity. Simply fill out the form below to get in touch with a representative from the brand: