Fat Phill's

About Fat Phill's

In 2019 Fat Phill’s was founded in Amsterdam, featuring an aesthetic of early 90s hip hop combined with a new age industrial style and unique street art. Since then, the brand has become known for exceptional quick service food, with dishes like loaded sandwiches, Philly cheesesteak fries, and juicy chicken tenders which are all made fresh to order in front of customers’ eyes.

Fat Phill’s is most famous for is its incredible smash burgers. The chefs take only the best quality beef burgers, smash them down on the griddle and pile them up high with other fresh ingredients to create a truly indulgent burger. Take Fat Phill’s signature Big Belly Burger: oozing with melted cheese, loaded with crispy bacon and stacked with juicy smashed burgers in a sweet bun. The process isn’t just useful for stacking a spectacle either, as the thinner burgers cook more evenly and develop a crispy caramelisation that is absolutely delicious.

Dishes as eye-catching as Fat Phill’s inevitably find their way to social media, and this has given Fat Phill’s a huge online presence, encouraging even more customers to visit. Despite the size and high-quality of these dishes, the menu remains accessible and reasonably priced. In addition, because all items are made to order, wastage can be kept to a minimum meaning that Fat Phill’s is a smart choice for franchisees looking for great margins. Last, all food served at Fat Phill’s is 100% halal.

Today Fat Phill’s operates 15 franchised restaurants across The Netherlands, the majority of which is operated by multi-unit franchisees. The brand is set to continue this rapid expansion across Europe, with 9 new sites preparing to open in 2024 alone, including the first UK venue in London, which is operated by experienced franchise operator Freshly Baked.

The Franchise Opportunity

As the popularity of smash burgers continues to rise, Fat Phill’s presents the perfect opportunity for any single-unit, multi-unit, or area hospitality developers to bring something trending and exciting to their region. In the UK alone, the market was valued at £5 billion in 2022 and is estimated to grow by 26% by 2027.

Reason to Become a Franchisee

Fat Phill’s supports its franchisees in a multitude of ways to ensure that operators can fully focus on their store and customers. As a franchisee with Fat Phill’s, you will have access to a great UK-based support network, with comprehensive guidance at every point in your journey. Freshly Baked, the UK Master Franchisee of global pretzel franchise Auntie Anne’s, provides all franchise assistance to support you at every step. This is an experienced group with a strong local structure, and which operates over 40 stores across the UK.


From the initial stages of store design, on-going training then continues through to marketing, staffing, and budgeting. This includes help in the understanding of management and the back of house systems. Support also includes:

• Introductions to sources of finance: high street banks, asset finance companies, UK startup loans
• Site selection, approval, and design
• Franchise training and opening assistance
• Training on kiosk, cost-control, and compliance technology
• Access to brand marketing resources, including annual marketing calendar
• Continued product development and innovation across the brand

Required Investment

Starting a Fat Phill’s franchise site costs on average between £150,000 and £250,000, including the £19,850 franchise fee, while EBITDA is comfortably above 15%.

The minimum investment in liquid capital starts from approximately £100,000.

Depending on how successful your store is, you can expect to recover your investment in 2 to 3 years. Much of this success will be determined by your performance in the running of day-to-day operations, but Fat Phill’s talented team will be with you at every step of the way, so you will always have support.

The Ideal Franchisee

The ideal Fat Phill’s franchisee will have previous experience in franchising, preferably within the Food and Beverage industry, and ideally at an operator level. An understanding of the brand is essential, with a commitment to excellent quality of food and customer service being paramount. They must also be skilled at creating a chilled, relaxing atmosphere for customers to enjoy. The ability to communicate brand messaging is also vital, as it is key to relate to Fat Phill’s customers through local marketing campaigns, social media, and in-store experience. Access to prime real estate is also needed, as is the capability to negotiate favourable rental terms.

Above all else, a prospective franchisee must bring positivity and enthusiasm in actively engaging with the continued growth of the Fat Phill’s brand.

Fat Phill’s is interested in franchise expansion in all regions, especially in the UK, Europe, and GCC countries. All proposed sites will be evaluated on a case-by-case basis and assessed for suitability, footfall, and potential revenue.

The Next Step

Fat Phills is proven to work in high street, mall, travel and drive-thru formats and it is therefore expected to achieve over 100 units in the UK alone over the next few years. Becoming a franchisee means being a part of this contemporary, vibrant, and successful journey.

Fat Phill’s is the fastest-growing smash burger brand in Europe. Its existing franchisees are rolling out fast, with some already in their third or fourth location!

If you want to learn more about this quality food franchise, make sure to get in touch with us so that you don’t miss out on your desired area.