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Franchise Recession Buster Campaign Grows

Franchise Direct’s summer campaign, aptly named the Recession Buster campaign, has gained momentum with more and more franchises committing to a special offer on their franchise opportunities.

The campaign is designed to increase the availability of real career alternatives in individuals across the UK facing the harsh realities of the economic downturn. With unemployment exceeding the 2 million mark, and expectations that this figure could reach 3 million by the end of the year; the outlook for the UK labour market is grim.

However, much is being done to encourage a stimulus among small business start ups. Along with the launch of Business Link, a comprehensive online resource for businesses, the government has rushed schemes into place to help ease the burdens on small businesses, such as the Prompt Payment Code, Capital for Enterprise Fund and HM Revenue and Custom’s Business Payment Support Services.

During the economic recession, franchise opportunities offer real career alternatives to individuals facing redundancy and unemployment. Working from a proven business model, under a recognisable brand, franchises have a higher success rate than independent small businesses.

There are over 50 franchises offering discounts and special offers on Franchise Direct’s Recession Buster campaign, which lasts until the end of August 2009. The offers include a variety of financing options to help ease cash flow during the start up months of the franchisee’s new business, as well as discounts on the business start up costs and extra equipment in the initial start up package. Some have even done away with their ongoing franchise fees.

Some of the franchises who are offering a discount include debt management franchise – Money Smart Solutions, the David Ross Acting Academy franchise, and the UK’s biggest mobile coffee franchise – Cafe2U.

Franchise Direct’s Director Sean McGarry has expressed his pleasure with the success of the Recession Buster Campaign, saying “We believe that this Campaign has encouraged more and more franchisors to be proactive in offering real career and business opportunities to individuals across the UK and Ireland, and we hope the Campaign will help stimulate small business start up”.

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