The surprising millionaires, and how to join them

Walfinch, a network of leaders

Walfinch is a dynamic, purpose-led home care brand on a mission to redefine ageing in the UK. We help clients to champion an active lifestyle, making our services a luxury choice within the home care market. It’s not just couch, cuppas and carers; it’s about lengthening health spans and transforming lives through activity.

Imagine being part of the home care revolution, not designed to ‘keep people at home’, but focused on streamlining clients’ daily lives and helping them to Thrive in (and beyond) their homes.

Let’s talk cash: the financial information

The minimum investment with a Walfinch franchise is £110,000 - 120,000, with a franchise fee £41,000 + VAT, along with an ongoing management support fee of 5%.

These figures underline that, while there is a serious investment, you’re backed by a proven model and recognised brand, with strong relationships with the banks. The opportunity is substantial, and the potential for return is transformative.

Walfinch was designed by a former home care franchisee

Walfinch is rooted in forward-thinking leadership, with our CEO, Amrit Dhaliwal having been a former home care franchisee. Our model combines entrepreneurial energy with care expertise, nationally supporting franchisees to set up their own Walfinch home care businesses. Could your individual expertise enrich our vibrant network of entrepreneurs? We want to hear your vision. When you join Walfinch, you’re signing up to a brand which values ambition, innovation, and seizing opportunities within a market that’s primed for growth.

Could Walfinch be the investment for you?

What kind of industry do you want to start a business in? Future-proof, deeply profitable, scalable, meaningful? You’re looking right at it. Walfinch is actively tapping into a broadening market, therefore, an undeniable demand.

Better yet: you’re not starting from scratch. You’re plugging into a brand with tested systems, operational tools, referral pathways and a growth-oriented mindset – a brand that is actively redefining what care means. This isn’t for people content with following, this is for leaders in the making.

As you build, your Walfinch business earns both social and commercial value. You’ll be creating jobs, contributing to communities and building something you can scale or sell. Walfinch franchisees are already seeing notable turnover and that momentum is infectious.

Are you what Walfinch is looking for?

We’re looking for driven, ambitious individuals who share our values of possibility, progress and perseverance. People who set new standards, people with passion, people with a hint of revolution in them. If you’ve ever looked at something and seen exactly what needs to change, you are suited to Walfinch.

We welcome franchisees from diverse backgrounds (we’ve had Marketing Executives, Accountants, Care Managers, Nurses, even Television Producers all become proud Walfinch business owners). Previous care experience is a bonus but not required.

All you need is the Thriving mindset:

You believe great care comes from genuine human connection and operational excellence.
You’re driven to build something in your local community; generating employment, creating value, making a difference.
You embrace technology, systems and high standards, because you know that scalable success comes from disciplined frameworks.
You’re willing to lead, to learn, and evolve.
Previous experience of running a business or managing teams.
You’re willing to get out there, shake hands, and become a person of influence within and beyond your local community.

What we value most is the right personal drive and alignment with the Walfinch ethos.

As a Walfinch franchisee, you will…

Be your own boss and have control of your life, with the backing of an award-winning brand.
Work in a rewarding, high-impact sector: you’ll be helping people live better lives in their own homes.
Support your local community by creating jobs, fostering partnerships, and building a reputation for excellence.
Leverage a ready-built model: from referrals and service lines to admin systems and compliance frameworks.
Potentially reach significant turnover, some franchisees are achieving up to £1 million turnover or more.
Enjoy the support, network and ongoing development that comes with being part of a Thriving franchise system.

Training and support: marketing and regulation made manageable

Walfinch understands that care is a highly-regulated sector. So, we have designed our training and support to match. The start of your journey includes:

A rigorous 10-day initial formal training programme covering business set-up, operations, compliance, marketing and more.
Full assistance with registration (for example with the regulator Care Quality Commission in England) so you can get trading as quickly and smoothly as possible.
A 90-day business launch plan that gives you clear milestones, actions and support.
Office setup assistance, software training, marketing support and system implementation.

But it doesn’t stop there. Ongoing support for Walfinch franchisees includes:

Weekly and ongoing coaching meetings, business development workshops and compliance coaching.
Access to a network of fellow franchisees, sharing best practice, referral networks and collaboration.
Dedicated leadership team support, so you’re never left on your own.

When you sign with Walfinch, you’re joining a system built for your success. Our team is hyper-focused on how to get you to that first £1 quicker.

How does the Walfinch franchise business model work?

The model is smart, clear and built to work in today’s digital age while staying human centred. At its core: you operate a home-care business under the Walfinch brand, delivering services in your exclusive territory. Our system ensures you have the technology, processes and branding to deliver standout service.

Key components:

Exclusive territory license: You’re supported to establish a dominant local presence, with an expertly researched territory based on the population of potential clients.
Technology-enabled operations: From rostering and care-monitoring to client management and compliance., the systems handle the heavy lifting so you can focus on growth and relationship-building.
Marketing and referral strategy: You’ll be trained on how to build your network of referral providers, community relationships and local leads.
Service diversity: You’ll offer a full range of care, from hourly/daily visits to live-in support, from simple companionship to complex care for conditions like dementia, stroke recovery, MS. That broad menu means you’re not locked into one niche, and you can scale your operations.
Scale opportunity: While you might start as a single-unit franchisee, the model gives you potential to scale to multi-unit or multi-territory.
Ongoing business development: Support doesn’t end at launch; you’ll be coached, updated, networked and encouraged to maximise the value of your business via best practices, operational innovation and strategic growth.

Stop surviving, start Thriving

By joining the Walfinch network you gain access to a proven platform: a recognised brand, a complete operating system, and a market position built for the future - with your own, exclusive territory. Why bother? Because setting up a home care business in such a regulated, evolving industry is tough. With Walfinch you get the backing, training and systems you need to succeed. Because it’s never enough just to survive. Through this high-potential business, make it your Time to Thrive.

Walfinch Financial Data

The following financial information was provided by Walfinch to give you more information about the costs associated with a Walfinch opportunity

Minimum Investment

£36,000 + VAT

Franchise Fee

£36,000 + VAT.

Management Support Fee (MSF)

5% plus VAT

Total Investment

£110,000

Funding Support

Yes

Advertising Fee

MSF

5% + VAT

The surprising millionaires, and how to join them

May 15, 2025

Can you start a business from zero and achieve a million £ turnover in just three years? Yes, you can, and guess what? It's in home care.

“It can be done if you are willing to overcome the current stereotyped, sedate, staid way that the care business operates,” says Amrit Dhaliwal, CEO of Walfinch home care.

Dhaliwal is a former hospitality business owner and home care service franchisee. He set up Walfinch, his own home care franchise, in 2019, to put into practice his ideas aimed at transforming home care into the business of the future.

Huge growth prospects

“Home care offers huge growth prospects, because there is super-high demand and it's set to grow in the future. It's a massive opportunity for entrepreneurs who look at the sector with fresh eyes and see a market waiting to be transformed.”

Dhaliwal says his time as a franchisee with a traditional home care company showed him what needed to be fixed to create a sustainable and profitable home care business, and change the whole sector to make it a success.

He's so passionate about transforming the sector that he published his book, Time to Thrive: the Home Care Revolution this year, explaining why home care is a great investment opportunity, and setting out 12 ways to solve the home care crisis. It's the only book by a home care insider offering these solutions.

Walfinch now has over 30 franchisees across the country and aims to have 200 Walfinch offices led by franchisee managing directors within ten years.

He wants more people on board, and adds: “It's a question of choosing the right kind of people as franchisees. It's not enough for them to be passionate about delivering the highest quality care – though that is essential. They must be business-minded and keen to grow. If we want to transform the care sector in the UK, we need more business-minded, successful providers.”

A fresh vision

“I want to see new entrepreneurs come into the sector keen to do things differently. I have spent years honing business methods that enable ambitious, business-minded people to start home care businesses and have the best chance of success. We know it works: our franchisees prove it.”

Sarah Wickham, who started her career as a carer, was Walfinch's first franchisee, in 2019. She has expanded her business to run three offices in the East of England, with a £3 million pound turnover. Dhaliwal says: “Sarah is living proof that you can make good money while providing care to be proud of.”

The Walfinch difference

Dhaliwal is emphatic: “The usual franchisee advice and support offered by home care franchisors is no more than generic waffle. You could get it from AI. But we give away valuable information, such as ways to change your business to achieve £1m in turnover – and it's free. We're the only company in the UK home care industry which does this.”

He chose to make Walfinch a franchise because the success of individual franchisees contributes to the success of the franchisor, and vice-versa.

“I could have made a lot of money from my first franchised care business, but I wanted a bigger challenge. I discovered that I love mentoring, coaching and helping other entrepreneurs to build valuable businesses out of thin air,” he says.

“I still lie awake at night wondering how I can help ambitious people start new Walfinch franchises and devising ways to help existing franchisees build their businesses further.”

One of them was encouraging Walfinch franchisees to start Thrive Clubs, where people from their local communities, and Walfinch clients, can access free activities such as chair yoga, adapted exercises and arts and craft sessions. It benefits the communities and brings in new clients for the franchisees.

Known as The Walking CEO, Dhaliwal also presents exercise sessions with health care specialists on You Tube (he always joins in) and presents Walking With Walfinch podcasts where he and another business expert discuss ways to help build business success.

Changing business as a whole

The generic framework which he has created to build successful home care businesses can be transferred to any sector, he says. “Home care is rewarding but it can be a risky industry – there's a lot of regulation and you are working with people, so you can't afford to make mistakes. One major mishap can potentially kill your business. But there's an upside to that.

“A business framework that supports ambitious entrepreneurs to succeed in home care can be tweaked to create successful outcomes for new entrants to many other sectors. We know it works.”

Walfinch Success Stories