Diary of a Radfield Home Care Franchisee: What Success Looks Like Six Months On

Build A Business With Purpose

Radfield Home Care: A franchise which offers long-term demand, strong support and meaningful impact.

If you've ever wanted to run a business that changes lives - not just balance sheets - Radfield Home Care offers the perfect opportunity. Backed by award-winning training, practical support and a proven business model, this is a franchise designed to help you start, scale and succeed with clarity and confidence as you help older people to live independently and stay connected to what matters most.

Your Journey with Radfield: Experts in the Business of Care™

Backed by 40 years’ experience at the heart of the UK care industry, Radfield Home Care has stood as a beacon of genuine human connection for loved ones and their families. However, this opportunity is not just about our exceptional legacy; it's about what this legacy means for you.

Radfield's story begins in the caring professions: founded independently by siblings Dr Hannah MacKechnie (a qualified GP) and Alex Green (finance and business) but built on a family legacy that started with a residential home in Shrewsbury.

From the outset, their purpose was clear - not just to provide care, but to create a business founded on compassion, community connection and genuine human relationships.

This is a family-centred business built on compassion and community, which perfectly balances commercial success with it’s Be There™ movement, when it’s most important. However, this is about more than just building a business. It’s an investment in becoming the person you want to be; a business leader who can deliver real, meaningful community impact.

You’ll become part of a nationwide community of business owners united by a shared goal: to make ageing a more positive experience.

What Sets Radfield Apart

Radfield’s franchise model isn’t built on slogans - it’s built on outcomes that matter to you:

40+ years of real UK care experience - Decades of understanding what actually works in the modern UK care market.
A clear path to profitability in a resilient, growing sector - proven systems that remove the guesswork, giving you a clear roadmap for building a business in a resilient, growing sector.
Expert onboarding that sets you up for success - Learn from those who've done it themselves with the only Princess Royal Training Award-winning programme in the home care sector, so you don't learn the hard way.
A recognised brand backed by real expertise - Open doors locally with a brand led by both medical and commercial experts: Dr Hannah MacKechnie (GP) and Alex Green (finance and business), who grew up in residential care, ran local offices themselves, and even cared for their own grandparents through Radfield.
Industry-leading 2:1 support ratio - Receive unparalleled support with two franchise partners for every business support team member, meaning you're never just another number.
The only Princess Royal Training Award-winning programme in the home care sector.
3 consecutive years of 5-star franchisee satisfaction - Radfield is the only UK care brand to achieve WorkBuzz 5-star ratings for three years running. This is a network franchise partners actually love being part of.
First-to-market technology advantage - Radfield pioneers new technologies in the care sector, giving you competitive advantages that keep you ahead rather than playing catch-up.
Tailored support that adapts to you – Alongside clear milestones which will define how your business grows, Radfield's expert team customises support to your specific needs, meaning you can always count on the right help at the right time.
A people-first approach that makes a real difference to clients, carers and families, as well as empowering you to lead locally, creating employment and community connection in your area.

A Business Built Around Exceptional Care By Exceptional People™

At Radfield, success is measured by more than numbers. It’s measured in confidence, connection and quality of life.

Every franchise partner leads a team that delivers:

Compassionate, person-centred home care for older people who want to stay independent.
Companionship and daily support - from help with meals or medication support to meaningful conversation, connection and activities.
Reliable, regulated care that gives families peace of mind and builds long-term trust.

This is a business that strengthens the bonds within communities - connecting generations and ensuring dignity, independence and friendship for those who need it most.

Caring for Our Carers™

Radfield’s award-winning Caring for Our Carers™ philosophy lies at the heart of every franchise. It’s a promise to support, develop and empower the care professionals who deliver frontline services every day. Happy, well-trained teams create better client experiences and stronger, more stable businesses.

Who This Is For

You don’t need to come from a healthcare background to succeed - many of Radfield’s franchise partners have joined from management, education, and corporate careers.

What they all share is a passion for:

Being Their Own Boss - building something both commercially and personally rewarding.
People & Community - genuine empathy and a desire to make a difference.
Community - wanting to be at the centre of local life, creating something that matters.
Leadership - building teams and nurturing culture.

If you’re motivated by purpose as much as money, this could be the opportunity that transforms both your life, and the lives of those around you.

Investment Overview

Franchise Fee:	approx. £35,000 +VAT
Working Capital Required:	£60,000 – £80,000 (depending on location)
Total Investment:	£121,000 (depending on location)
Funding Support:	We have working relationships with some of the UK’s biggest high street banks, who can lend up to 70% of your total investment; there are a number of government schemes designed to help new business start-ups, too.

Your investment gives you access to a complete business system - including training, technology, marketing, compliance and mentoring - all designed to help you achieve profitability and sustainable growth.

Your Next Step

Curious to learn more? Request the free information pack and get a clearer picture of the opportunity, support and real outcomes that Radfield Home Care franchisees experience.

Discover how you can build a trusted care business where people, purpose and profit come together by clicking the button below:

Radfield Home Care Financial Data

The following financial information was provided by Radfield Home Care to give you more information about the costs associated with a Radfield Home Care opportunity

Minimum Investment

£35,000

Working Capital

£79,000 - £84,000

Total Investment

£121,000

Diary of a Franchisee: What Success Looks Like Six Months On

March 19, 2026

Ever wondered what that business you’ve always dreamed of opening might look like six months from now? How a proven roadmap, the backing of a highly experienced network and the courage to commit fully to your future might help you succeed?

Well, this is the reality Rob Dancy is living right now with Radfield Home Care Tarporley & Mid Cheshire, and his latest round of updates gives a very clear picture of what's possible when all of those things come together.

This is actually the 4^th in Radfield Home Care’s Diary of a Franchisee series, so if you're new to his story, these are the previous news articles:

1. Radfield Home Care’s franchise consultant is the newest partner to join the franchise…

2. The moment everything gets real - Rob Dancy’s CQC journey

3. Diary of a Franchisee: Another fantastic milestone for Rob’s new business!

5 new milestones reached in MarchIn February 2026 Rob had just opened his adult day care centre at Alpraham Village Hall and welcomed the very first members through the door - a moment he celebrated as his first major milestone in bringing Radfield’s 'Be There' purpose to life in his local community.

In the weeks since that update, Rob's Radfield Home Care business has hit a run of milestones that would make any new care business owner proud:

CQC registration confirmed - this can be a gruelling process, but one which is absolutely essential for anyone who wants to provide regulated personal care in their community. Thanks to the framework and guidance he received from Radfield, Rob managed to turn this around in just 8 weeks, compared to the months and months many have to wait.

Four additional new clients signed - it’s a major moment of celebration when someone first says "Yes, we'd like Radfield to care for us", and Rob’s managed to find four additional clients across a mix of visiting and day care services. That puts the business comfortably ahead of its targets at this stage.

The first client newsletter is live - which might sound like a small detail, but this is an important step. Relationships with existing and future clients are all about building trust and connection through direct, consistent and thoughtful communication.

Another new care professional has joined the team - attracting talented, committed people to the business says a great deal about the culture of the business. The Radfield model doesn’t just appeal to clients, but also to professionals who want to work somewhere which genuinely values what they do.

They’ve signed up for a community fundraiser on 31st May - a great care business should never exist in isolation. Being a visible and trusted part of the local community is a huge part of creating the kind of reputation which will make his franchise stand out.

A great few weeks for Rob, and just in time for another big milestone, too: his 50th birthday!

So why is Rob doing so well?

Well, it’s obvious that Rob is an intelligent and talented man, but the big driver behind his success is that he’s following the system laid down for him by Radfield. A system which has benefitted from all the experience and insight of both the leadership team and the fellow franchisees who have gone before him. By laying out clear milestones to get him where he needs to be, Radfield has provided a roadmap for him to follow, and the results speak for themselves.

Within that framework, he still has plenty of scope to stamp his own personality on the business, of course - Radfield Home Care is all about person-centred care with genuine human connection, after all. However, the combination of a proven blueprint and a person who truly is in service to the people in his community, is a powerful one, and Rob is a living example of what it looks like in practice.

What could a Radfield Home Care franchise look like in your life, and your community?

Why not get in touch, have a conversation, and find out?

Just click the button below to contact the team, schedule a call, and discover more about what a partnership with Radfield could mean for you.

Radfield Home Care Success Stories