Personal touch, professional standards

Earn £100,000+ a year without getting your hands dirty

Poppies has been at the forefront of the UK’s quality domestic cleaning industry for over 40 years… but you won’t find anything old-fashioned about the Poppies business model.

Poppies' technology, systems and processes make this a business that’s simple to operate and control. The Poppies bespoke business management system minimises your admin and lets you focus on what’s important: stellar service and stellar growth.

By running a successful home based cleaning business you will be minimising overheads, and only move to an office when your cash flow allows – meaning no further investment is required.

Poppies is Britain’s oldest-established domestic cleaning franchise and has been setting the standards others follow since 1980. Our most successful franchisee, Chris Wootton, now owns and operates the franchise network as the Poppies MD. The result is a culture of rare and genuine passion to help people like you with the oomph and the ambition to build your own financial freedom and security, just as he did.

The Poppies Cleaning Service Franchise Opportunity

The primary role of the franchisee is to build and maintain great relationships with both clients and staff. The ability to get on with people and enjoy providing help to other people’s lives is one of the cores Poppies are looking for in their franchisees. The skills around cleaning they can teach; but the understanding of how to create happy clients is something that is invaluable.

As a Poppies Franchisee, you will employ cleaners your customers can rely on to be honest, efficient and discreet. Poppies will share with you their extensive inside knowledge about recruitment in the industry, which has been built up over many decades. From cleaners to managers and administrative staff, rest assured they will guide you through the very best practices to recruit and retain a dream team who will ensure your franchise flourishes.

_{Note: the above figures are based on 2019 financials for the top 20% of franchisees who have their own management team.}

What you’ll need to be a Poppies franchisee

Buying a franchise is a low-risk way of sharing in the success of a high-profile business, backed all the way by the people who know it best and made it all possible.

We’ll let you into our trade secrets, support you with marketing and operations, and mentor you to become a confident Poppies franchisee.

You don’t need to have owned a business before.

1. A great communicator
2. Business-minded
3. Methodical and motivated
4. Proud and personable
5. Willing to reinvest to grow your business

A business journey, taken together

You can have your own Poppies domestic cleaning business either by setting one up in a new territory or by buying one that’s already established. Either way, Chris and his team will mentor and guide you on following the proven business model.

Poppies prides itself on the personal touch – something our customers have appreciated for decades. As a franchise owner, you’ll employ cleaners your customers can rely on to be honest, efficient and discreet. They won’t raise an eyebrow if the house they’ve cleaned is in uproar the next time they visit, and they’ll even park your liveried van around the corner if the customer wants to claim the credit for all their hard work! Like you, they’ll make it their business to keep clients happy.

What you’ll need to be a Poppies Franchisee

Buying a Poppies franchise is a low-risk way of sharing in the success of an established brand, backed all the way by the people who know it best and made it all possible.

Poppies will let you into their trade secrets, support you with marketing and operations, and mentor you to become a confident Poppies Franchisee.

You don’t need to have owned a business before, but you do need to be:

A great communicator
Driven and determined
Methodical and motivated
Proud and personable

If you’d like to know more about the Poppies Cleaning Service Franchise and…

… are a real people-person

… enjoy providing excellent customer service

… want to build and lead your own team

Find out more

If you’d like to know more about the Poppies franchise and…

… are a real people-person

… enjoy providing excellent customer service

… want to build something of your own, surrounded by experienced people

Please get in touch with us below:

The importance of remembering why customers come first

May 05, 2022

In fact, 96% of consumers say that the service they receive is an important factor in their choice of loyalty to a brand¹. As such, brands - especially ones entrusted with caring for a customer’s specific - have been met with an even bigger responsibility of ensuring their customer service is ‘spick and span’ at every level of their business operations.

Consumers are actively seeking empathy and human relationships from those who provide services to them more than ever. It is compassion and close relationships that lead to trust, and when a customer decides to use a service provider like domestic home cleaning franchise Poppies, they are trusting complete strangers to work in their home. Here, Chris Wootton, the managing director of Poppies, gives his top tips on how service franchises can provide great, consistent customer service.

Be transparent

Over 80% of customers churn because of bad service². In tandem with empathy and building real human relationships, transparency and honesty are vital towards building trust. Especially in a customer service brand, being open and regularly demonstrating to customers what you are doing to improve their experiences shows that they are valued beyond simply using the franchise’s services.

Creative problem solving

Being able to solve problems creatively allows us to adapt quickly to the unique needs of each customer, which should be a consistent, visible element in the delivery of your services. This does not necessarily mean reinventing the wheel every time there is a new problem to overcome, but should be done in a way that shows the individual customer is valued. Instilling these skills into your staff at every level of your franchise not only affirms their high-quality training but also demonstrates your company’s attention to detail, which ultimately is an element of customer service that can establish your brand as an industry leader.

Invest in staff training

As with all successful franchise brands, the standards must be set by those at the top of operations, and one way to show that high standards remain the priority is by investing in staff training. High-quality staff training not only shows customers that the delivery of your service matters to you but also demonstrates to your employees that their place in the company is appreciated. This, in turn, encourages brand loyalty both as a customer and employee. Loyal employees remain more engaged, motivated and productive within their roles, which becomes evident when delivering the high-quality service your franchise promises.

Leverage customer feedback

Feedback is incredibly important towards improving your services. But negative feedback in particular can be even more so, as it allows us to monitor our performance and alerts us to important changes we need to make. What’s more, with the immediacy of modern social media channels, it has never been more important to have an online presence for customers to see that you have acted upon their feedback. Franchises that openly accept negative feedback and then demonstrate their efforts to improve the issue make customers feel more valued and show that their unique experience with the brand has been appreciated. Often, the actions made by a service provider following a negative experience can turn it into a positive one.

Maintain a positive attitude and ethos

Importantly, negative feedback should not dampen your brand’s spirits. In customer-facing roles, great customer service can be achieved by simply keeping a smile on your face and showing that you care deeply about what you do. Being positive and maintaining great energy actively shows a customer that your role is not just a job and that making people happy, in turn, motivates you to continue delivering your services.

Chris summarises, “Customer service has never been more important. We live in a world where social contact has been limited and our homes have very much become our sanctuary during the last two years. It’s because of this that the service we provide has to match the care and pride we have for our own homes. Of course, the pandemic didn’t invent the need for high-quality customer service, but it certainly reminded us that an important element of what our franchises do requires trust and real relationships. As we move forward, it’s a great time to make sure those in your franchise network are well equipped to deliver your franchise’s high-quality services.”

Poppies Cleaning Service Success Stories