Walfinch, a network of leaders
Imagine being part of the home care revolution, not designed to ‘keep people at home’, but focused on streamlining clients’ daily lives and helping them to Thrive in (and beyond) their homes.
Let’s talk cash: the financial information
The minimum investment with a Walfinch franchise is £110,000 - 120,000, with a franchise fee £41,000 + VAT, along with an ongoing management support fee of 5%.
These figures underline that, while there is a serious investment, you’re backed by a proven model and recognised brand, with strong relationships with the banks. The opportunity is substantial, and the potential for return is transformative.
Walfinch was designed by a former home care franchisee
Walfinch is rooted in forward-thinking leadership, with our CEO, Amrit Dhaliwal having been a former home care franchisee. Our model combines entrepreneurial energy with care expertise, nationally supporting franchisees to set up their own Walfinch home care businesses. Could your individual expertise enrich our vibrant network of entrepreneurs? We want to hear your vision. When you join Walfinch, you’re signing up to a brand which values ambition, innovation, and seizing opportunities within a market that’s primed for growth.
Could Walfinch be the investment for you?
What kind of industry do you want to start a business in? Future-proof, deeply profitable, scalable, meaningful? You’re looking right at it. Walfinch is actively tapping into a broadening market, therefore, an undeniable demand.
Better yet: you’re not starting from scratch. You’re plugging into a brand with tested systems, operational tools, referral pathways and a growth-oriented mindset – a brand that is actively redefining what care means. This isn’t for people content with following, this is for leaders in the making.
As you build, your Walfinch business earns both social and commercial value. You’ll be creating jobs, contributing to communities and building something you can scale or sell. Walfinch franchisees are already seeing notable turnover and that momentum is infectious.
Are you what Walfinch is looking for?
We’re looking for driven, ambitious individuals who share our values of possibility, progress and perseverance. People who set new standards, people with passion, people with a hint of revolution in them. If you’ve ever looked at something and seen exactly what needs to change, you are suited to Walfinch.
We welcome franchisees from diverse backgrounds (we’ve had Marketing Executives, Accountants, Care Managers, Nurses, even Television Producers all become proud Walfinch business owners). Previous care experience is a bonus but not required.
All you need is the Thriving mindset:
- You believe great care comes from genuine human connection and operational excellence.
- You’re driven to build something in your local community; generating employment, creating value, making a difference.
- You embrace technology, systems and high standards, because you know that scalable success comes from disciplined frameworks.
- You’re willing to lead, to learn, and evolve.
- Previous experience of running a business or managing teams.
- You’re willing to get out there, shake hands, and become a person of influence within and beyond your local community.
As a Walfinch franchisee, you will…
- Be your own boss and have control of your life, with the backing of an award-winning brand.
- Work in a rewarding, high-impact sector: you’ll be helping people live better lives in their own homes.
- Support your local community by creating jobs, fostering partnerships, and building a reputation for excellence.
- Leverage a ready-built model: from referrals and service lines to admin systems and compliance frameworks.
- Potentially reach significant turnover, some franchisees are achieving up to £1 million turnover or more.
- Enjoy the support, network and ongoing development that comes with being part of a Thriving franchise system.
Training and support: marketing and regulation made manageable
Walfinch understands that care is a highly-regulated sector. So, we have designed our training and support to match. The start of your journey includes:
- A rigorous 10-day initial formal training programme covering business set-up, operations, compliance, marketing and more.
- Full assistance with registration (for example with the regulator Care Quality Commission in England) so you can get trading as quickly and smoothly as possible.
- A 90-day business launch plan that gives you clear milestones, actions and support.
- Office setup assistance, software training, marketing support and system implementation.
- Weekly and ongoing coaching meetings, business development workshops and compliance coaching.
- Access to a network of fellow franchisees, sharing best practice, referral networks and collaboration.
- Dedicated leadership team support, so you’re never left on your own.
How does the Walfinch franchise business model work?
The model is smart, clear and built to work in today’s digital age while staying human centred. At its core: you operate a home-care business under the Walfinch brand, delivering services in your exclusive territory. Our system ensures you have the technology, processes and branding to deliver standout service.
Key components:
- Exclusive territory license: You’re supported to establish a dominant local presence, with an expertly researched territory based on the population of potential clients.
- Technology-enabled operations: From rostering and care-monitoring to client management and compliance., the systems handle the heavy lifting so you can focus on growth and relationship-building.
- Marketing and referral strategy: You’ll be trained on how to build your network of referral providers, community relationships and local leads.
- Service diversity: You’ll offer a full range of care, from hourly/daily visits to live-in support, from simple companionship to complex care for conditions like dementia, stroke recovery, MS. That broad menu means you’re not locked into one niche, and you can scale your operations.
- Scale opportunity: While you might start as a single-unit franchisee, the model gives you potential to scale to multi-unit or multi-territory.
- Ongoing business development: Support doesn’t end at launch; you’ll be coached, updated, networked and encouraged to maximise the value of your business via best practices, operational innovation and strategic growth.
Stop surviving, start Thriving
By joining the Walfinch network you gain access to a proven platform: a recognised brand, a complete operating system, and a market position built for the future - with your own, exclusive territory. Why bother? Because setting up a home care business in such a regulated, evolving industry is tough. With Walfinch you get the backing, training and systems you need to succeed. Because it’s never enough just to survive. Through this high-potential business, make it your Time to Thrive.
Amrit Dhaliwal | Franchising Explained
Walfinch CEO breaks down the FAQs about franchising.
I'm Amrit Dhaliwal from Walfinch. Today we're talking about franchising. Franchising, what's franchising? So there's lots of different thoughts about this. There's lots of different nuances around franchising. There's is it a contract, Is it a thing, Is it a feeling? What is it?
You know, so for me, I've been a franchisee in the home care space in the UK and franchising operate slightly differently around the world. I spent a bit of time in the US, I think they do it very, very well and it's been a very established market there since the 50s, where McDonald's came from.
And then in the UK, we are a developing market within the franchising space. You've got the British Franchise association, where our leading body really focused on ethical franchising, making sure that you as a franchisee is protected, safe, whether that be through contracts or franchisors, and really have a clear understanding on how to do the whole thing.
So headlines are…. Franchising, yes, there is a contract involved, there is a franchise agreement. The franchise agreement is always heavily weighed in the side of the franchise or because as a franchise operation, what the franchise all needs to be able to do is protect your investment so that your neighbor isn't doing something they shouldn't be doing, where you know, they've got a pink m logo for McDonald's as opposed to the golden arches. So they can protect the brand, protect your business and protect your asset, essentially that is what that agreement is all about.
And then there's the obligations back and forth of you engaging and then providing good quality support. Headlines for franchising are, you are doing the work, it is your business. You are there driving the thing every day. The franchisor is there really as a coach, a mentor, helping you through those difficult roads, moving the roadblocks.
When I was a franchisee, I found there was two things home care and the franchise model around it felt broken to me within the uk and so I wanted to fix it, I wanted to change it and which is why I founded Walfinch with all of the feeling, the emotional side of franchising put in there. There's a great book by a gentleman called Greg Nathan called Profitable Partnerships and it goes deeply into the relationship between franchisee and franchisor. If you are either one of those partners, I would absolutely purchase that book. It is a phenomenal manual on how to do franchising well and ethically.
When you are looking at a franchise, you know, really think about who is leading that ship, what is their experience within franchising, within the market as a business and really what is a support going to look like? Franchising, yes, is about the brand, but it's really about the support. What are you going to get? Is someone going to pick up that phone on a really dark day, you know, Friday afternoon, when something, some doodoo set the fan? Is someone going to pick the phone up and really support you and help you through your issues?
I think for me that really is what franchising is all about. It's about supporting entrepreneurs move from full time employment to full time self employment and trying to omit some of that risk. Is it lots of work? Absolutely. But with the right level of support, can we do it? Absolutely.
Franchising is about the average entrepreneur, the average manager, the average business person being able to excel. It's not really necessarily about always focusing on those that are top performers because franchising is about systemizing a business. It is all about systemisation, driving somebody that is a middle level management skill to really be able to drive forward and build a successful business through policies, procedures, know how systems, good quality, support and that constant motivation and deep dive on unit level economics. And what that means is your profitability. Because a good franchisor will always focus on your profitability.
So in a nutshell, that is what franchising is.
Walfinch | Franchise Discovery Webinar
Is Home Care PROFITABLE? | Question 18
Advice if you're looking at Home Care Franchising? | Question 3
Walfinch Conference 2024 Highlights
Ian Thompson | Why I Joined Walfinch
Sarah Wickham | Walfinch Franchisee Testimonial
Walfinch Franchise Testimonial | Greg Renk
Tracy Lezar - Why Did You Choose Walfinch?
Fiona Hutchinson | Walfinch
