Wingers

About Wingers

Wingers – the Chicken Wing Company - is a family run franchise which took off during the pandemic. Amran Sunner and his brother Dylan and dad Bill, set about creating their own delicious, fresh fried buttermilk chicken recipe for customers to enjoy and the idea quickly developed wings! Now the experienced franchise team has successfully launched eleven stores in the Midlands. With a pipeline to get to 20 stores by end of 2024 and ambitions for 50 stores within three years, Wingers offers a proven fast-food franchise opportunity to business minded individuals who want to fly!

All of Wingers’ current franchisees are already multi-site operators, with hunger to continue to grow.
 
Amran Sunner, co-founder and operations director of Wingers explains:  “We are focused on working together to drive the expansion of the Wingers’ franchise.  In 2024 alone, we opened in Telford, Watford, West Bridgford and The Taproom in Harborne High Street in Birmingham.  We’ve also opened in Birmingham International Train Station which welcomes six million visitors through its doors every year so this is an incredibly high profile site for us.

“We are now inviting new franchisees to join our Wingers family and grow their own franchised businesses with our proven concept, with the support of our experienced team.”

Key development areas include the North East and North West, on the M1 and M6 corridors and in cities like Manchester, Leeds and Sheffield in addition to Scotland, in Edinburgh and Glasgow, although the Wingers’ team is keen to explore all locations, and will consider development type agreements for the right people.

The Product

Wingers' fresh, succulent chicken coated in a range of secret spices has already developed a loyal customer base across the Midlands and now we are ready to spread our wings and expand our franchise.

Our focus is on flavours and quality ingredients to create a tasty meal which customers can enjoy either in one of our eat-in restaurants, take away or delivered to their door. There’s a chicken dish to suit all tastes from flaming hot Sriracha to our sauce-free Plain Jane. On the bone, or off, in a bun, wrap or bowl, we have it all!

In 2023, we brought our marination process in-house. This investment has given us full control over our main ingredient which has a number of advantages for our franchisees, including reduced costs and ensuring consistency of quality which both open the door to increased profitability. 

The Wingers Difference

Our superb, fresh buttermilk fried chicken speaks for itself. We also offer a dining experience that is friendly, quick and always good quality. Our outlets have a great atmosphere – we want our customers to feel relaxed and enjoy ordering and eating with Wingers. Takeaway and delivery can be ordered through a variety of online platforms making marketing easy for franchisees.

Benefits of a Wingers Franchise

A Wingers franchise offers excellent profitability in its business model and a ROI we believe is sector leading.

The benefits of Wingers franchise will help your business take off!

• Simple operation
• Low staff overheads
• Great menu
• Low cost of entry
• Ongoing support
• Excellent returns
  

Wingers offers a full turn-key offering, so we look after the site sourcing and the build of your store. We offer comprehensive training and support to ensure franchisees are equipped to run stores to their full potential. We also provide an operations manual and access to our supply chain through our intranet system plus marketing support. This means as soon as they get the keys, franchisees are ready to open!

The experienced team behind Wingers are committed to help franchisees succeed and for the right candidates, we also offer the opportunity for multi-unit franchise expansion with locations available across the UK.

Biant and his brother-in-law Raja were Wingers first franchisees opening in Wolverhampton in 2022. Biant says: “We now feel privileged to have been the first Wingers franchisees and to have played a part in the incredible success story of the brand.  We are now looking forward to continuing our journey with Wingers and opening our second store very soon, so watch this space!”

Tajinder Choongh or TJ to his friends is the franchisee for Birmingham International Train Station, The Taproom in Harborne High Street and Hednesford. He says: “We often take prospective franchisees to Hednesford near Cannock which is probably our most surprising store.  It’s in a fairly quiet residential area with just a Co-op on the parade and yet it’s one of the top performing Wingers, achieved by developing a strong repeat customer base who love the quality of our fresh, tasty food.”

Training

Included in the franchise package is:

• Four weeks’ training at a dedicated store prior to opening
• Each store is supported by two weeks’ pre and post opening training
• Key training topics include: inventory, staff recruitment & training, supply chain management and financial management
• Regular audits to improve your business
• Access to all online marketing material
• Full turnkey operation to include site acquisition, store design and layout, build, training and opening support.

Financial Information

• 10-year licence agreements
• £15,000 +vat licence fee
• 5% management fee on net sales
• 1% marketing on net sales
• Minimum personal investment £100k
  

Who We Look For

We are looking to support hard-working, business minded franchisees with ambitions to grow! Franchisees don’t necessarily need QSR experience but if you’ve got a passion for our fresh fried chicken, we will take you under our wing! Successful candidates will certainly love food and have a background in management and business. We are looking for enthusiastic individuals to take advantage of this unique market opportunity and help us grow our brand across the UK.