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Soft Play Franchises

Soft Play Franchise Opportunities For Sale

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Trends and Facts About Soft Play Franchises

The soft play centre has become a hugely popular location for modern families, allowing parents the opportunity to reward good behaviour with a fun, safe day out.

Offering a safe, all-weather indoor experience that kids love, parents get some valuable time off as they monitor their child's playtime from a safe distance; giving kids the independence they need to develop into confident adults.

Any parent knows that a child's energy is boundless, and it can be thoroughly exhausting to entertainment a preschool or primary-school-age child on a full-time basis. Soft play provides a valuable, safe environment for little ones to run about, making as much noise as they like, while expelling heaps of that wild energy so that they're calmer when they finally get home.

Soft play provides valuable exercise for children who might otherwise sit in front of the TV. But soft play franchises don't just offer exercise for the body; many specialise in problem-solving and team-working exercises, helping them develop empathy, confidence, and independence.


Soft play centres are highly regulated in terms of insurance, health and safety, and staff suitability checking. This presents a significant barrier for those hoping to start-up independently.

However, soft play franchises provide a ready-to-go model; covering world-class training for staff, and an existing financial, regulatory, and HR infrastructure to support a fast start-up.

Franchising provides the reassurance of a recognisable brand, helping to attract an existing customer base, as well as a trusted business model built on compliance with regulations.

Franchising offers a wealth of valuable benefits, including an existing business infrastructure to shape your new venture, as well as access to legal and administrative support from the parent company.

Some soft play franchises supply ready-made websites and marketing support, helping you hit the ground running as soon as you open your first soft play centre.

Benefit from a record of long-term profitability and an operational model that has verifiable, inherent sustainability.

Associate your new business venture with the reassurance of a recognisable brand, and gain access to an existing client base.

Soft play franchises

There are almost 10 million children aged between 1 and 9-years-of-age in the UK, and with many households having two working parents, leisure time facilities are firmly on the agenda for many UK families. This means that investing in children's franchises can be a very lucrative investment opportunity.

Soft play franchises offer a safe environment for children to play and learn. Many franchises monopolise on the educational side of child-care, with preschool language classes, art classes - even baby yoga.

The number of franchise businesses operating in child entertainment has increased exponentially over the past decade, making soft play franchises a particularly attractive proposition.

The Independent claims that families spend up to 25% of their disposable income on entertaining their children. This increases during the summer holidays; spending an average of £2600 a year. Many will spend up to £400 a year on trips to soft play centres, with an increased focus during the summer holidays.

Demand for children’s activities has exploded in the past ten years, making soft play and children's activity centres one of the fastest expanding sectors of the UK economy. Running costs (once you're in operation) are relatively low, as are the financial risks.

Soft play franchises are enormous fun to run while earning a sustainable income throughout the year.

Franchising Vs Independent

Banks favour the franchise model because the business is built upon proven financial and administrative frameworks. They have the support of experts from the parent companies and are more likely to turn a profit more quickly.

Independent companies are known to struggle when raising start-up collateral because the first couple of years of trading are notoriously unstable. Nearly half of all new UK independent business go bankrupt within their first two years of trading.

Franchising, on the other hand, provides a secure basis for a new business, with ongoing support from the parent company and a ready-built infrastructure - forged through experience and a proven economic structure.

Soft Play Franchises

Explore our list of soft play franchises today, and begin your journey towards a fun business for all the family.

Find your brand new start with Franchise Direct.

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