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Sales and Marketing Franchise Opportunities

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Trends and Facts About Sales and Marketing

Whether checking your timeline, walking through the streets, watching TV or online video, browsing the web, or wandering around the supermarket aisles, we're hit with thousands of marketing messages daily. From email call-outs to highly effective content marketing, sales & marketing franchises are experts at driving an audience towards that essential Call To Action.

So, if you have a creative mind and a talent for influencing, you could find a satisfying new career path with a sales & marketing franchise.

Sales & marketing franchises cover a wide range of disciplines, from:

  • Content marketing
  • Sales teams
  • Email and newsletter creation
  • Product placement
  • Online placement
  • Market research and surveying
  • TV and radio advertising
  • Print advertising, including flyers and newspaper copy
  • Social media marketing
  • Influencer marketing
  • Experiential marketing
  • Conversational marketing - through voice assistants and chatbots.

Some sales and marketing franchises offer expert sales teams, skilled in multi-industry selling. Smaller businesses and startups hire these franchises to increase their brand's visibility, boost leads from marketing campaigns, and close deals.

The direct selling and marketing sector’s revenue is predicted to increase despite the challenging economic environment, boosted by 2.4% by 2023 to £2.6bn.

So, if you’re looking for a satisfying way to increase your income and help others maximise their revenue opportunities through advertising and sales opportunities, consider investing in a sales & marketing franchise.

Franchising

The world of sales and marketing is incredibly saturated, so it can be challenging for newcomers to break into the industry. Independent companies must fight against the noise and visibility of their existing competition while franchisees enjoy an established position in the industry ecosystem.

For this reason, investing in a sales and marketing franchise opportunity is an attractive proposition for anyone hoping to make their mark in this highly lucrative environment.

When you invest in a sales or marketing franchise, you inherit a range of priceless benefits, including:

  • An existing reputation for client satisfaction
  • A ready-built company constitution
  • The track record of your parent company
  • An instantly recognisable brand identity
  • Access to an established supply chain
  • A brand identity, logo, and online authority that your future clients already know and trust

But no franchise parent company will hand over the keys to their brand without due consideration - they've worked too hard to build their business to let it go to just anybody. So, for this reason, many parent companies offer a comprehensive training schedule that helps the franchisee skill up to serve their future clients better.

When you invest in a sales & marketing franchise, you'll receive expert guidance to ensure you enjoy the most fruitful start - from your company launch and beyond. Additionally, many parent companies offer a range of HR functions to help ensure that your new business complies with essential business, financial, and employment regulations.

Independent companies launch without the support of an established expert, which puts their future longevity at risk. They find it more challenging to break through the noise of their competitors and often struggle to recoup their initial investment.

Franchises can hit the ground running because the company structure is built upon a tried-and-tested business model that understands the client base.

Sales & marketing franchises offer:

  • World-class training
  • Ongoing business support
  • HR functionality that ensures your business complies with business regulations.

Facts About Sales & Marketing Franchises

Content marketing has evolved hugely, coinciding with the advent of social media - delivered through video, blogs, and social media posts, offering an indirect way of maintaining brand visibility.

And as more of us spend greater durations following social media platforms, we become prime audiences for content that educates, entertains, and - ultimately - sells us products and services.

Marketing is constantly evolving, and the most recent trend is conversational marketing, where sales leads interact with a brand via a voice assistant or chatbot. This approach is widely used in online marketing through click-to-messenger channels, driven by machine learning and AI.

Conversational marketing offers instant answers and information that can drive a potential customer towards a purchase or subscription decision. This medium helps build trust between the lead and the brand - a recent survey commissioned by Salesforce identified that 42% of consumers demonstrated mistrust for new brands, which is often a result of poor or slow customer service. However, conversational marketing overcomes this problem by providing answers to queries in an instant.

Experiential marketing is another recent trend that helps people new to a brand spend time with the product or service before becoming a customer. Apple, for example, ran a "photo walk" campaign: an employee takes sales leads on a neighbourhood walk and shows them how to use the iPhone to take great photos, helping develop customer trust.

Of course, any social media user will know all about influencer marketing; an approach similar to celebrity endorsement where creators with massive followings talk about and demonstrate new products that fit into their audience niche. Surprisingly, influencer marketing yields substantially better results than celebrity endorsement because the influencer has developed their own brand through a honed ability to engage directly with their audience.

Franchising Vs. IndependentWhen you invest in a franchise, you'll inherit an established operational model, an existing reputation and customer base, and the online authority and ongoing support of experts. Compare that with independent companies who are forced to go it alone.

Setting up any business is challenging, but investing in a franchise offers a more secure way into the marketplace, allowing a surer path to recouping your initial investment.

All new businesses demand an initial investment, whether an independent startup or a franchise. This often means that you'll need funding from a bank or moneylender. And this is where franchising comes into its own.

Moneylenders and banks tend to look more favourably upon franchises because the business model has been proven effective, sustainable, capable of growth, and profitable. Indies, however, often struggle to demonstrate their market viability, which results in higher interest rates to reflect the greater risk a lender takes when offering startup collateral.

This is where many indies fail within the first half decade while they struggle to recoup their initial investment and draw themselves into profit. Alternatively, franchises tend to enjoy a surer start, building long-term security for their businesses.

Sales & marketing franchises offer:

  • A ready-made customer base who knows the brand
  • An established and operational supply chain
  • A robust start that can guide your business through the challenging early years

Sales & Marketing Franchises

Check out Franchise Direct's excellent selection of sales & marketing franchises, and UK businesses connect with their customers for ongoing prosperity - all around.

Find your brand new start with Franchise Direct.

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