As a Riverford Organic franchisee, we do the growing and you deliver fresh, organic produce directly to clients. Marketing and branding are handled for you so you can focus on your customer relationships.
Area developer opportunities available in England and Wales
BFA Full Member: Yes.
Riverford Organic is a multi-award-winning organic home delivery franchise business and a full member of the British Franchise Association
Our franchisees are our brand ambassadors across the UK; building relationships with, and delivering ethically grown organic produce to, thousands of loyal customers each week.
We train and support franchisees in all areas of business to allow you to grow your franchise and create the life/work balance that you have dreamt of.
We grow the vegetables, you grow your business
When it comes to business, Riverford is different — it’s not just about the money. It’s all about people (you, us, our customers) and food — especially our shared passion for growing, cooking and eating fresh, seasonal, organic produce.
This is evident in how Riverford started. Tired of the way the big supermarkets were treating their smaller suppliers, Riverford’s founder, Guy Watson, set out to sell his ethically grown organic produce to as many people as possible. The answer was to offer like-minded people the chance to join the company as franchisees. Fast-forward 29 years, the company has a dedicated network of 60 franchisees delivering veg boxes and other organic produce to over 47,000 homes each week.
The Riverford Approach
We have a proven business model, which has the added benefit of being home based. Riverford looks after the farming, packing and delivery to your local distribution hub. We'll support your business through a wide range of central marketing activity and back office support. You'll also receive help and guidance from a dedicated Business Development Manager.
As a business owner and brand ambassador you will deliver fresh tasty veg (and a range of over 300 organic products) to your customers, provide excellent customer care and develop and execute a local marketing strategy for your business.
Engaging with people and building a community around your business is an essential part of running a successful Riverford franchise.
It’s this balance between the macro and the micro, and a genuine passion for good food, good farming and good business that has enabled Riverford to flourish for nearly three decades.
Is it hard work?
Yes, but it’s rewarding. You really have to believe in what we do and work hard to grow the business and reap the best rewards.
Riverford’s most successful franchisees have built their businesses from scratch to achieve a turnover of over £1million a year. Franchisees of these bigger businesses tend to take more of a managerial role, but they like to keep their hand in at the coalface (i.e. on delivery rounds) by covering for their drivers’ holidays.
Franchisees in smaller territories tend to work alone or as a couple (‘owner-drivers’) whilst they get their business off the ground. As the number of deliveries per week increase over time, they take on drivers or admin staff to help.
All our franchisees are handpicked via a comprehensive recruitment process, to make sure of the fit between franchisor and franchisee.
During this process, you will be encouraged to fully discover what life as a Riverford franchisee is like, and we’ll help you compile detailed business plans to deliver your growth strategy.
Before you launch, you will receive comprehensive training to help you maximise every opportunity in your new venture.
Riverford covers everything from operations, customer service, proven strategies for growth, business and marketing planning, and analysing your customer database.
We also offer Riverford’s bespoke round management and order processing systems, as well as face-to-face-sales techniques.
Once you are in place, you’ll have the full support of our central teams and a dedicated Business Development Manager will help you deliver your business plan and achieve your growth targets.