Description:
Devernois is an international network designing and retailing women's high quality clothes.
Opportunities:
Opportunities available in England, Scotland, Wales, Republic of Ireland & N. Ireland.
Business Type:
Franchise.
Minimum Investment:
£40,000.
INTRODUCTION
French designer and manufacturer, Devernois, offers accessible retail franchises for their stylish ranges of ladies wear – elegance with a hint of high fashion – designed for the business, special occasion and day-wear markets for 30 to 75 year olds. The unique Devernois franchise business model removes the burden of stockholding cost for selected retail franchisees.
DEVERNOIS LADIES WEAR – All about Elegance
Founded in 1927, Devernois is a family-owned French business designing, manufacturing and retailing elegant ladies wear for all ages. From its strong retail base in France, the Company expanded into other main European markets from the 1980’s onwards preserving carefully its reputation for quality, timeless chic and elegance within affordable collections.
The Devernois biannual seasonal ranges are still designed in France by a team of in-house professionals with closely related skills, all sharing the same grand vision for the label together with boundless enthusiasm and a passion for authenticity and style.
With 120+ shops in France and 40+ Internationally, including 6 franchises in UK & Ireland, Devernois continues to develop its bright and friendly boutiques distinctive in their Wenge furniture, burgundy wood flooring and sanded glass highlights. The retail space design is highly effective divided into themed collections set off by presentation tables and consoles together with a relaxing lounge area. Typical retail space ranges from 750 square feet upwards.
Devernois wishes to expand further its successful franchises across UK & Ireland under the control of dedicated local Franchise Development Manager, Florence Sibourd. The unique Devernois franchise business model is available for a select number of retail fashion franchisees.
THE DEVERNOIS FRANCHISE BUSINESS MODEL
The cost of stockholding and the problem of unsold merchandise are all removed from the franchisee with the unique Devernois franchise business model.
stock is delivered without charge and is only invoiced at the end of the month when the garments have been sold
- special promotions are organised during the season to help clear stock and generate extra revenue at good margins for the franchisee
- any unsold merchandise is returned without being invoiced to the franchisee and is replaced with new seasonal stock
- the computer system provided by Devernois and on-line to head office in France controls stock and sales simply and effectively and provides immediate financial information to the franchisee
- Devernois assists you with your advertising expenses
- exclusivity on your area
In addition to the unique business model, the Franchise Development Manager helps franchisees extensively with finding the right location and premises, ordering the seasonal ranges of merchandise, assisting with special promotions and sales, re-merchandising, layout, staffing and advertising where up to 50% of expense can be refunded. Territories are exclusive.
ARE YOU THE RIGHT PERSON?
Ideally, Devernois is looking for people who have some experience in fashion, have already managed a shop and have some investment available but self-starting ability, strong work ethic, enthusiasm and customer service skills are the essentials. The franchise is particularly suitable for women who want to start their own business. The franchise premises need to be in a city centre within a population area of at least 50,000 inhabitants and retail space should be within the 750 to 1600 sq ft (70 to 150 m2) range.





