PLANT THE SEEDS OF SUCCESS & BUILD A BUSINESS WITH REAL VALUE
The Lawncare Market:
The revenue generated in the UK Lawn & Garden market, in 2025, is projected to be to £9.44 billion, and the market is expected to grow annually by 1.73% (CAGR 2025-2029), according to Statista.
The UK market is also experiencing a surge in demand for eco-friendly and sustainable gardening products.*
The Opportunity:
There is obviously huge potential of the UK Lawn Care market, and we are actively seeking new, highly motivated, energetic, partners to join our existing network to help us roll out our brand to the millions of customers across the UK who are yet to benefit from Lawnkeeper’s superior service.
This van-based business is designed to be run from home, where you can grow your business from a one-man company into a highly lucrative multi-van operation. The only limit is your own ambition for the right candidates!
Who Is Lawnkeeper?
Lawnkeeper is a professional lawn care company, established for over 25 years, specialising in lawn treatments, lawn repair and restoration, and grass disease management for homes across the UK. Our team of fully trained & qualified technicians apply professional-grade products with professional equipment…and our lawn care services cost less than people may expect.
Lawnkeeper expanded to a franchise opportunity in 2007 and now operates right across the UK, with franchises from Aylesbury to Airedale, and from Worcester to Peterborough.
Lawnkeeper Franchisee Benefits
- Full training and certification as a lawn care expert
- Your own large, exclusive territory with up to 100,000 potential customers
- The reputation of a market-leading brand known for fantastic customer service
- Access to the best equipment and supplies in the industry
- Full marketing support to help you hit the ground running from day one
- A better work-life balance, where you set your own schedule
Your Role as a Lawnkeeper Franchisee…
Lawnkeeper franchisees provide a service which is primarily based around a 5 times a year ‘weed and feed’ service that is applied to a customer’s lawn using professional spreading and spraying equipment.
You will be able to offer a wide range of services designed to improve your customers’ gardens, in addition to providing solutions for a variety of lawn problems such as weather and seasonal damage, patchy growth, discoloration, and all manner of invasive flora, fungus, and pests.
Could You Be An Ideal Lawncare Franchisee?
Most importantly, you don’t need to have any experience in lawn care, gardening, or even any previous experience in running a business to benefit from owning a Lawnkeeper franchise. These would be a huge advantage, but our training programme will give you everything you need, and they have perfected their business model to the point where virtually anyone can replicate it.]
Lawnkeeper welcome new partners of all ages and backgrounds, you just need to be reasonably physically fit to carry out the service and be:
- Organised & Highly Motivated
- A Great Communicator
- A Good Team Player
Training & Support
The training is led by Sam Langrick, Lawnkeeper Director & Founder, who has close to 30 years’ experience in running a successful lawn care business, and takes place at Lawnkeeper HQ in Yorkshire
The comprehensive training programme will teach you everything you need to know to become a local lawn care specialist, and how to run a successful business by using our tried and tested business model.
The training is a mix of practical and theory, including:
- An Introduction to Lawnkeeper
- How to Provide A High-Quality Lawn Care Service
- Business Operations
- Marketing
- Health & Safety
Financial Details
The Lawnkeeper Franchisee Fee is £10,000 + VAT which covers your exclusive licensed territory and training.
If required funding support is available through banks or other lenders, OR you may even qualify for the Government Backed Business Start-Up Scheme which allows you to borrow up to £25,000 without investing any money of your own. This figure doubles, if the business has two Directors, we are more than happy to discuss these options in more detail with you.
Franchise Package
As mentioned above the franchise fee is for your exclusive licensed territory and training, but there are other costs related to starting the business which we have put together in a complete package for you at just £7,000 + VAT and this covers:
- The essential professional machinery and equipment required
- Initial supplies of Lawncare chemicals
- Your uniforms and PPE
- Start-up marketing materials to support your launch, such as leaflets and sign writing for your van
Finally, you'll need some working capital to cover you while your business gets up and running; this needs to be enough to cover the initial running costs of the business, and what you might need to take out of the business to cover your personal expenses at home. We will discuss this during your fact-finding process with the Lawnkeeper team.
Available Territories
We currently have availability in some very key locations throughout the UK, including some prime locations in major cities!
Source: *statista.com-outlook-cmo-diy-hardware-store-lawn-garden-united-kingdom
Your Next Steps:
Don’t let this opportunity pass you by! Just fill in the form below to request more information, today!
Thinking about starting your own lawn care company?
Meet our franchisees – Vicky and Mike, East Yorks & Hull
As a couple who both love the outdoors and have excellent business sense, Vicky and Mike are in many ways perfect candidates for running a lawn care business. Mike had been in top-level management positions for many years, and Vicky had spent most of her working life managing hotels and offices. Wanting to pursue a simpler life, they moved closer to their family in Yorkshire where Vicky began working in the office of another lawn care company, managing their logistics and customer service.
While she thoroughly enjoyed her new job, she soon found she was becoming more interested in the hands-on side of the business and wanted to pursue her goal of leaving office work behind. Unfortunately, the role only allowed her to get out and work on lawns herself very occasionally, but that all changed when she learnt that their local Lawnkeeper franchise owner, Paul, had decided to sell his two territories and move on.
“I first heard about the resale from my parents as Paul looked after their lawn.“ Vicky told us. “My dad called me one night and said ‘You love your job, but have you ever thought about doing it for yourself?’ I hadn’t, but I spoke with Mike and we decided to meet up with Paul and it didn't take me long to realise that this was definitely what I wanted to do. Six weeks later we took over the business!"
Franchising with an established brand like Lawnkeeper, which has a proven business model and well-structured systems of training and support, is one of the most reliable routes to starting your own business. All of our franchisees have succeeded in growing their businesses from scratch with our help and many stay as our partners for many years, though that does mean some will eventually decide to move on or retire.
It's always sad to say goodbye to old friends, but this does mean opportunities open up for people like Vicky and Mike who can enjoy a huge head start by taking over territories that already have an established customer base, and fulfil that dream of working for themselves.
“It was a no brainer really. “ Vicky continued. “It was the perfect opportunity for us. I’ve always cared about where I’ve worked, but it has always been someone else’s business and clients. These are our customers now, and I absolutely love it!"
Within just two months of taking over their new territories, Vicky and Mike increased their business by a whopping 32.5% compared to the same period last year. They now employ two lawn care specialists to cover their two territories, and recently took on the care of a tennis court for one of their first non-domestic customers. They have been so busy lately, Vicky had to ask her dad to come out of retirement and lend a hand for a couple of weeks!
“We’re building on what Paul started, and that is the fantastic relationships with customers that has always set Lawnkeeper apart. Our customers love that personal touch, and it’s why they come to us. They get to know you as a local face, and you get to know their needs, and I love that interaction. Last week, I visited a regular customer and they gave me a pot of homemade jam from fruit in their garden. You only get that kind of treatment if you’re someone they trust!”
As word of mouth continues to spread about the great work Vicky and Mike are doing, we’re sure their new business will continue to grow from strength to strength. We’re looking forward to working with them for many years to come!
"It’s the perfect lifestyle for where we are now in our lives. Despite a few achy bones and late nights, we’ve not looked back since.”
Are you looking for a way to make the leap into self-employment and building a rewarding new business you can be proud of? Contact us today to find out more about what the Lawnkeeper franchise can do for you.
