BUILD A BUSINESS WITH REAL VALUE - PLANT THE SEEDS OF SUCCESS FOR UNDER £10k
Enjoy all the benefits of running your own business with the backing of an established and proven business, PLUS all the tools you need to grow it far into the future.
About Lawnkeeper
Established in 1995 Lawnkeeper expanded to a franchise opportunity in 2007 and now operates right across the UK, with franchises from Aylesbury to Airedale, and from Worcester to Peterborough. We are currently looking for even more highly motivated individuals to help us expand the franchise into territories throughout the country.
The Lawnkeeper franchise is a van based business designed to be run from home.
The Market:
The UK Lawn Care market still has huge untapped potential. We are actively seeking new, energetic, partners to join our existing network and help to roll out our brand to the millions of customers across the UK who are yet to benefit from Lawnkeeper’s superior service.
For the right candidates, this is an opportunity to grow a business from a one man company into a highly lucrative multi-van operation. The only limit is your ambition!
AS A LAWNKEEPER FRANCHISEE, YOU WILL BENEFIT FROM:
- The reputation of a market-leading brand known for fantastic customer service
- Full training and certification as a lawn care expert
- Access to the best equipment and supplies in the industry
- Your own large, protected territory with up to 100,000 potential customers
- Full marketing support to help you hit the ground running from day one
- A better work-life balance, where you set your own schedule
Who Are We Looking For?
No experience in lawn care, or even gardening, is needed in order for you to benefit from what a Lawnkeeper franchise can offer; you don’t need any previous experience in running a business before either! Naturally, these would be a huge advantage, but our training programme is designed to give you everything you need, and our business model has been perfected to the point where virtually anyone can replicate it for themselves.
You will need to be reasonably physically fit to carry out the service, of course, but apart from that we welcome new partners of all ages and backgrounds.
We believe the perfect Lawnkeeper franchisee is someone who is:
- Organised & Highly Motivated
- A Great Communicator
- A Good Team Player
You will need to follow the systems that the Lawnkeeper business model lays out for you, and play your part in growing the reputation of the brand. Likewise, the Lawnkeeper network will always be there for you when you need it. Your success is our success, after all!
The Role of a Lawnkeeper Franchisee…
As a franchisee you will be providing a service which is primarily based around a 5 times a year ‘weed and feed’ service that is applied to a customer’s lawn using professional spreading and spraying equipment.
You will be able to offer a wide range of services designed to improve your customers’ gardens, as well as providing solutions for a variety of lawn problems such as weather and seasonal damage, patchy growth, discoloration, and all manner of invasive flora, fungus, and pests.
Lawnkeeper Support & Training:
Our comprehensive training programme is designed to, not only, teach you everything you need to know to become a local lawn care specialist, but also, how to run a successful business by using our tried and tested business model.
Your training will be led by Lawnkeeper Director & Founder, Sam Langrick, who has close to 30 years’ experience in running a successful lawn care business.
The training takes place at Lawnkeeper HQ in Yorkshire and will be a mix of both practical and theory, including:
- An Introduction To Lawnkeeper
- How To Provide A High-Quality Lawn Care Service
- Business Operations
- Marketing
- Health & Safety
Your training and your business launch are just the beginning of what we offer you as our partner. We continue to guide you throughout our journey together, and will be available to you any time you need advice or guidance.
Your Investment
The Lawnkeeper Franchisee Fee is from £9,700 + VAT *training and licence fee
Which means that your liquid cash requirement could be as low as £9,700 with funding support being available via third parties OR you may even qualify for the Government Backed Business Start-Up Scheme which allows you to borrow up to £25,000 without investing any money of your own. This figure doubles, if the business has two Directors and we are more than happy to discuss this option in more detail with you.
Franchise Package
Franchise package starts with the franchise fee of £9,700, but then is broken down into the other costs related to starting the business that you need to consider and are down to your own individual plans and circumstances. These are discussed during the research process.
- Set Up Equipment, Uniforms and PPE. *approx. £10,000
- Marketing costs (marketing and stationary initial package and then a menu option of Royal Mail leaflets delivered or doing it yourself)
- Vehicle costs. Ford Transit Custom needed. Your choice to whether you purchase outright, have some finance funding and buy a new or used vehicle.
Lawnkeeper Territories:
We currently have availability in some very key locations throughout the UK, including some prime locations in major cities!
Your Next Steps:
If you can see yourself as a Lawnkeeper franchisee get in touch today and secure your territory!
Meet our franchisees – Vicky and Mike, East Yorks & Hull
As a couple who both love the outdoors and have excellent business sense, Vicky and Mike are in many ways perfect candidates for running a lawn care business. Mike had been in top-level management positions for many years, and Vicky had spent most of her working life managing hotels and offices. Wanting to pursue a simpler life, they moved closer to their family in Yorkshire where Vicky began working in the office of another lawn care company, managing their logistics and customer service.
While she thoroughly enjoyed her new job, she soon found she was becoming more interested in the hands-on side of the business and wanted to pursue her goal of leaving office work behind. Unfortunately, the role only allowed her to get out and work on lawns herself very occasionally, but that all changed when she learnt that their local Lawnkeeper franchise owner, Paul, had decided to sell his two territories and move on.
“I first heard about the resale from my parents as Paul looked after their lawn.“ Vicky told us. “My dad called me one night and said ‘You love your job, but have you ever thought about doing it for yourself?’ I hadn’t, but I spoke with Mike and we decided to meet up with Paul and it didn't take me long to realise that this was definitely what I wanted to do. Six weeks later we took over the business!"
Franchising with an established brand like Lawnkeeper, which has a proven business model and well-structured systems of training and support, is one of the most reliable routes to starting your own business. All of our franchisees have succeeded in growing their businesses from scratch with our help and many stay as our partners for many years, though that does mean some will eventually decide to move on or retire.
It's always sad to say goodbye to old friends, but this does mean opportunities open up for people like Vicky and Mike who can enjoy a huge head start by taking over territories that already have an established customer base, and fulfil that dream of working for themselves.
“It was a no brainer really. “ Vicky continued. “It was the perfect opportunity for us. I’ve always cared about where I’ve worked, but it has always been someone else’s business and clients. These are our customers now, and I absolutely love it!"
Within just two months of taking over their new territories, Vicky and Mike increased their business by a whopping 32.5% compared to the same period last year. They now employ two lawn care specialists to cover their two territories, and recently took on the care of a tennis court for one of their first non-domestic customers. They have been so busy lately, Vicky had to ask her dad to come out of retirement and lend a hand for a couple of weeks!
“We’re building on what Paul started, and that is the fantastic relationships with customers that has always set Lawnkeeper apart. Our customers love that personal touch, and it’s why they come to us. They get to know you as a local face, and you get to know their needs, and I love that interaction. Last week, I visited a regular customer and they gave me a pot of homemade jam from fruit in their garden. You only get that kind of treatment if you’re someone they trust!”
As word of mouth continues to spread about the great work Vicky and Mike are doing, we’re sure their new business will continue to grow from strength to strength. We’re looking forward to working with them for many years to come!
"It’s the perfect lifestyle for where we are now in our lives. Despite a few achy bones and late nights, we’ve not looked back since.”
Are you looking for a way to make the leap into self-employment and building a rewarding new business you can be proud of? Contact us today to find out more about what the Lawnkeeper franchise can do for you.
