BUILD A BUSINESS WITH REAL VALUE - PLANT THE SEEDS OF SUCCESS FOR UNDER £10k
Enjoy all the benefits of running your own business with the backing of an established and proven business, PLUS all the tools you need to grow it far into the future.
About Lawnkeeper
Established in 1995 Lawnkeeper expanded to a franchise opportunity in 2007 and now operates right across the UK, with franchises from Aylesbury to Airedale, and from Worcester to Peterborough. We are currently looking for even more highly motivated individuals to help us expand the franchise into territories throughout the country.
The Lawnkeeper franchise is a van based business designed to be run from home.
The Market:
The UK Lawn Care market still has huge untapped potential. We are actively seeking new, energetic, partners to join our existing network and help to roll out our brand to the millions of customers across the UK who are yet to benefit from Lawnkeeper’s superior service.
For the right candidates, this is an opportunity to grow a business from a one man company into a highly lucrative multi-van operation. The only limit is your ambition!
AS A LAWNKEEPER FRANCHISEE, YOU WILL BENEFIT FROM:
- The reputation of a market-leading brand known for fantastic customer service
- Full training and certification as a lawn care expert
- Access to the best equipment and supplies in the industry
- Your own large, protected territory with up to 100,000 potential customers
- Full marketing support to help you hit the ground running from day one
- A better work-life balance, where you set your own schedule
Who Are We Looking For?
No experience in lawn care, or even gardening, is needed in order for you to benefit from what a Lawnkeeper franchise can offer; you don’t need any previous experience in running a business before either! Naturally, these would be a huge advantage, but our training programme is designed to give you everything you need, and our business model has been perfected to the point where virtually anyone can replicate it for themselves.
You will need to be reasonably physically fit to carry out the service, of course, but apart from that we welcome new partners of all ages and backgrounds.
We believe the perfect Lawnkeeper franchisee is someone who is:
- Organised & Highly Motivated
- A Great Communicator
- A Good Team Player
You will need to follow the systems that the Lawnkeeper business model lays out for you, and play your part in growing the reputation of the brand. Likewise, the Lawnkeeper network will always be there for you when you need it. Your success is our success, after all!
The Role of a Lawnkeeper Franchisee…
As a franchisee you will be providing a service which is primarily based around a 5 times a year ‘weed and feed’ service that is applied to a customer’s lawn using professional spreading and spraying equipment.
You will be able to offer a wide range of services designed to improve your customers’ gardens, as well as providing solutions for a variety of lawn problems such as weather and seasonal damage, patchy growth, discoloration, and all manner of invasive flora, fungus, and pests.
Lawnkeeper Support & Training:
Our comprehensive training programme is designed to, not only, teach you everything you need to know to become a local lawn care specialist, but also, how to run a successful business by using our tried and tested business model.
Your training will be led by Lawnkeeper Director & Founder, Sam Langrick, who has close to 30 years’ experience in running a successful lawn care business.
The training takes place at Lawnkeeper HQ in Yorkshire and will be a mix of both practical and theory, including:
- An Introduction To Lawnkeeper
- How To Provide A High-Quality Lawn Care Service
- Business Operations
- Marketing
- Health & Safety
Your training and your business launch are just the beginning of what we offer you as our partner. We continue to guide you throughout our journey together, and will be available to you any time you need advice or guidance.
Your Investment
The Lawnkeeper Franchisee Fee is from £9,700 + VAT *training and licence fee
Which means that your liquid cash requirement could be as low as £9,700 with funding support being available via third parties OR you may even qualify for the Government Backed Business Start-Up Scheme which allows you to borrow up to £25,000 without investing any money of your own. This figure doubles, if the business has two Directors and we are more than happy to discuss this option in more detail with you.
Franchise Package
Franchise package starts with the franchise fee of £9,700, but then is broken down into the other costs related to starting the business that you need to consider and are down to your own individual plans and circumstances. These are discussed during the research process.
- Set Up Equipment, Uniforms and PPE. *approx. £10,000
- Marketing costs (marketing and stationary initial package and then a menu option of Royal Mail leaflets delivered or doing it yourself)
- Vehicle costs. Ford Transit Custom needed. Your choice to whether you purchase outright, have some finance funding and buy a new or used vehicle.
Lawnkeeper Territories:
We currently have availability in some very key locations throughout the UK, including some prime locations in major cities!
Your Next Steps:
If you can see yourself as a Lawnkeeper franchisee get in touch today and secure your territory!
Meet Our Franchisees | Sam & Darren, Lawnkeeper Peterborough
As one of our longest running teams, Sam & Darren have a special place in our hearts here at Lawnkeeper as 2023 will be their 11th year as franchisees!
Their story is fairly unique, as Darren is one of the few members of the Lawnkeeper network – aside from Sam, the founder – to actually come directly from a career in lawn care. Our comprehensive training means our franchise opportunity is open to anyone, regardless of their background, but it is also ideal for those with experience in the industry who are ready to take things to the next level with their own company. While Darren was busy out working on customer’s lawns, we caught up with his wife, Sam, who handles all the admin and sales side of the business.
“Darren spent a good 8-10 years working for a big name lawn care company before he decided it was time to do it for himself in the local area.” Sam explained. “I have a lot of experience as an office manager so, together, our skill set was perfect for running our own lawn care business. We saw an advert for Lawnkeeper in one of the national newspapers, and then spoke to Sam himself at a franchise exhibition not long after. We were very impressed by both his experience and his attitude.”
A Lawnkeeper franchise is a great opportunity for a team like this. As a simple business model with very streamlined systems, it is easy to run and be the main lawn care operator, too. It is a great way to run a compact business where you can be both your own boss and only key employee, keeping overheads and admin time low. However, with a little extra work, it also has the potential to be so much more and can rapidly grow into a very lucrative multi-van operation. With Sam taking charge in the office, and Darren out on the lawns, the Peterborough team were able to take on a second van and employee as soon as year three.
“It was always our intention to expand the business, but thanks to the amount of work we received, we were able to achieve our goal of taking on a second van even earlier than we expected. In fact, our new employee was someone Darren had already worked with in his last job! Customers really love how he and Darren come across as so experienced when they visit. They can add that personal touch to their customer service, which is something you just don’t get with a bigger company.”
This focus on customer service is absolutely essential in lawn care, especially if you want to take advantage of one of the biggest benefits of working in this industry: long-term, repeat business. By offering a friendly, professional service which is both affordable and has very tangible results, Lawnkeeper franchisees can enjoy year-round business and a very loyal customer base who are always more than happy to make recommendations to friends and family.
“Most of our business has come from recommendations and word-of-mouth, and most of them stay with us for many years. Some come and go due to changing circumstances, such as moving house, but many more have come back to us to help out at their new properties in the area too!”
Even the pandemic didn’t slow business down for Sam and Darren. In fact, they saw customer numbers rise during that time! There was a definite increase in how many people wanted their lawns taken care of, and customers spending time at home were even more able to see the immediate effects of a quality lawn care service.
“Customers might be cutting out the big expenses, like going away on holiday, but that just means they are spending even more time at home and want their gardens ready to enjoy when the weather is nice. We are able to offer a great value service, so that is something which never goes out of demand!”
We can’t wait to see what Sam & Darren’s 11th year with Lawnkeeper will bring for them!
Could you be next in building a long-term, rewarding new business with the Lawnkeeper franchise? Whether you are an experienced lawn expert, or just aspire to becoming one, we can give you everything you need to succeed.
Get in touch today to find out more about how it could work for you.
