PLANT THE SEEDS OF SUCCESS & BUILD A BUSINESS WITH REAL VALUE
The Lawncare Market:
The revenue generated in the UK Lawn & Garden market, in 2025, is projected to be to £9.44 billion, and the market is expected to grow annually by 1.73% (CAGR 2025-2029), according to Statista.
The UK market is also experiencing a surge in demand for eco-friendly and sustainable gardening products.*
The Opportunity:
There is obviously huge potential of the UK Lawn Care market, and we are actively seeking new, highly motivated, energetic, partners to join our existing network to help us roll out our brand to the millions of customers across the UK who are yet to benefit from Lawnkeeper’s superior service.
This van-based business is designed to be run from home, where you can grow your business from a one-man company into a highly lucrative multi-van operation. The only limit is your own ambition for the right candidates!
Who Is Lawnkeeper?
Lawnkeeper is a professional lawn care company, established for over 25 years, specialising in lawn treatments, lawn repair and restoration, and grass disease management for homes across the UK. Our team of fully trained & qualified technicians apply professional-grade products with professional equipment…and our lawn care services cost less than people may expect.
Lawnkeeper expanded to a franchise opportunity in 2007 and now operates right across the UK, with franchises from Aylesbury to Airedale, and from Worcester to Peterborough.
Lawnkeeper Franchisee Benefits
- Full training and certification as a lawn care expert
- Your own large, exclusive territory with up to 100,000 potential customers
- The reputation of a market-leading brand known for fantastic customer service
- Access to the best equipment and supplies in the industry
- Full marketing support to help you hit the ground running from day one
- A better work-life balance, where you set your own schedule
Your Role as a Lawnkeeper Franchisee…
Lawnkeeper franchisees provide a service which is primarily based around a 5 times a year ‘weed and feed’ service that is applied to a customer’s lawn using professional spreading and spraying equipment.
You will be able to offer a wide range of services designed to improve your customers’ gardens, in addition to providing solutions for a variety of lawn problems such as weather and seasonal damage, patchy growth, discoloration, and all manner of invasive flora, fungus, and pests.
Could You Be An Ideal Lawncare Franchisee?
Most importantly, you don’t need to have any experience in lawn care, gardening, or even any previous experience in running a business to benefit from owning a Lawnkeeper franchise. These would be a huge advantage, but our training programme will give you everything you need, and they have perfected their business model to the point where virtually anyone can replicate it.]
Lawnkeeper welcome new partners of all ages and backgrounds, you just need to be reasonably physically fit to carry out the service and be:
- Organised & Highly Motivated
- A Great Communicator
- A Good Team Player
Training & Support
The training is led by Sam Langrick, Lawnkeeper Director & Founder, who has close to 30 years’ experience in running a successful lawn care business, and takes place at Lawnkeeper HQ in Yorkshire
The comprehensive training programme will teach you everything you need to know to become a local lawn care specialist, and how to run a successful business by using our tried and tested business model.
The training is a mix of practical and theory, including:
- An Introduction to Lawnkeeper
- How to Provide A High-Quality Lawn Care Service
- Business Operations
- Marketing
- Health & Safety
Financial Details
The Lawnkeeper Franchisee Fee is £10,000 + VAT which covers your exclusive licensed territory and training.
If required funding support is available through banks or other lenders, OR you may even qualify for the Government Backed Business Start-Up Scheme which allows you to borrow up to £25,000 without investing any money of your own. This figure doubles, if the business has two Directors, we are more than happy to discuss these options in more detail with you.
Franchise Package
As mentioned above the franchise fee is for your exclusive licensed territory and training, but there are other costs related to starting the business which we have put together in a complete package for you at just £7,000 + VAT and this covers:
- The essential professional machinery and equipment required
- Initial supplies of Lawncare chemicals
- Your uniforms and PPE
- Start-up marketing materials to support your launch, such as leaflets and sign writing for your van
Finally, you'll need some working capital to cover you while your business gets up and running; this needs to be enough to cover the initial running costs of the business, and what you might need to take out of the business to cover your personal expenses at home. We will discuss this during your fact-finding process with the Lawnkeeper team.
Available Territories
We currently have availability in some very key locations throughout the UK, including some prime locations in major cities!
Source: *statista.com-outlook-cmo-diy-hardware-store-lawn-garden-united-kingdom
Your Next Steps:
Don’t let this opportunity pass you by! Just fill in the form below to request more information, today!
Thinking about starting your own lawn care company?
Meet Our Franchisees | Sam & Darren, Lawnkeeper Peterborough
As one of our longest running teams, Sam & Darren have a special place in our hearts here at Lawnkeeper as 2023 will be their 11th year as franchisees!
Their story is fairly unique, as Darren is one of the few members of the Lawnkeeper network – aside from Sam, the founder – to actually come directly from a career in lawn care. Our comprehensive training means our franchise opportunity is open to anyone, regardless of their background, but it is also ideal for those with experience in the industry who are ready to take things to the next level with their own company. While Darren was busy out working on customer’s lawns, we caught up with his wife, Sam, who handles all the admin and sales side of the business.
“Darren spent a good 8-10 years working for a big name lawn care company before he decided it was time to do it for himself in the local area.” Sam explained. “I have a lot of experience as an office manager so, together, our skill set was perfect for running our own lawn care business. We saw an advert for Lawnkeeper in one of the national newspapers, and then spoke to Sam himself at a franchise exhibition not long after. We were very impressed by both his experience and his attitude.”
A Lawnkeeper franchise is a great opportunity for a team like this. As a simple business model with very streamlined systems, it is easy to run and be the main lawn care operator, too. It is a great way to run a compact business where you can be both your own boss and only key employee, keeping overheads and admin time low. However, with a little extra work, it also has the potential to be so much more and can rapidly grow into a very lucrative multi-van operation. With Sam taking charge in the office, and Darren out on the lawns, the Peterborough team were able to take on a second van and employee as soon as year three.
“It was always our intention to expand the business, but thanks to the amount of work we received, we were able to achieve our goal of taking on a second van even earlier than we expected. In fact, our new employee was someone Darren had already worked with in his last job! Customers really love how he and Darren come across as so experienced when they visit. They can add that personal touch to their customer service, which is something you just don’t get with a bigger company.”
This focus on customer service is absolutely essential in lawn care, especially if you want to take advantage of one of the biggest benefits of working in this industry: long-term, repeat business. By offering a friendly, professional service which is both affordable and has very tangible results, Lawnkeeper franchisees can enjoy year-round business and a very loyal customer base who are always more than happy to make recommendations to friends and family.
“Most of our business has come from recommendations and word-of-mouth, and most of them stay with us for many years. Some come and go due to changing circumstances, such as moving house, but many more have come back to us to help out at their new properties in the area too!”
Even the pandemic didn’t slow business down for Sam and Darren. In fact, they saw customer numbers rise during that time! There was a definite increase in how many people wanted their lawns taken care of, and customers spending time at home were even more able to see the immediate effects of a quality lawn care service.
“Customers might be cutting out the big expenses, like going away on holiday, but that just means they are spending even more time at home and want their gardens ready to enjoy when the weather is nice. We are able to offer a great value service, so that is something which never goes out of demand!”
We can’t wait to see what Sam & Darren’s 11th year with Lawnkeeper will bring for them!
Could you be next in building a long-term, rewarding new business with the Lawnkeeper franchise? Whether you are an experienced lawn expert, or just aspire to becoming one, we can give you everything you need to succeed.
Get in touch today to find out more about how it could work for you.
