PLANT THE SEEDS OF SUCCESS & BUILD A BUSINESS WITH REAL VALUE
The Lawncare Market:
The revenue generated in the UK Lawn & Garden market, in 2025, is projected to be to £9.44 billion, and the market is expected to grow annually by 1.73% (CAGR 2025-2029), according to Statista.
The UK market is also experiencing a surge in demand for eco-friendly and sustainable gardening products.*
The Opportunity:
There is obviously huge potential of the UK Lawn Care market, and we are actively seeking new, highly motivated, energetic, partners to join our existing network to help us roll out our brand to the millions of customers across the UK who are yet to benefit from Lawnkeeper’s superior service.
This van-based business is designed to be run from home, where you can grow your business from a one-man company into a highly lucrative multi-van operation. The only limit is your own ambition for the right candidates!
Who Is Lawnkeeper?
Lawnkeeper is a professional lawn care company, established for over 25 years, specialising in lawn treatments, lawn repair and restoration, and grass disease management for homes across the UK. Our team of fully trained & qualified technicians apply professional-grade products with professional equipment…and our lawn care services cost less than people may expect.
Lawnkeeper expanded to a franchise opportunity in 2007 and now operates right across the UK, with franchises from Aylesbury to Airedale, and from Worcester to Peterborough.
Lawnkeeper Franchisee Benefits
- Full training and certification as a lawn care expert
- Your own large, exclusive territory with up to 100,000 potential customers
- The reputation of a market-leading brand known for fantastic customer service
- Access to the best equipment and supplies in the industry
- Full marketing support to help you hit the ground running from day one
- A better work-life balance, where you set your own schedule
Your Role as a Lawnkeeper Franchisee…
Lawnkeeper franchisees provide a service which is primarily based around a 5 times a year ‘weed and feed’ service that is applied to a customer’s lawn using professional spreading and spraying equipment.
You will be able to offer a wide range of services designed to improve your customers’ gardens, in addition to providing solutions for a variety of lawn problems such as weather and seasonal damage, patchy growth, discoloration, and all manner of invasive flora, fungus, and pests.
Could You Be An Ideal Lawncare Franchisee?
Most importantly, you don’t need to have any experience in lawn care, gardening, or even any previous experience in running a business to benefit from owning a Lawnkeeper franchise. These would be a huge advantage, but our training programme will give you everything you need, and they have perfected their business model to the point where virtually anyone can replicate it.]
Lawnkeeper welcome new partners of all ages and backgrounds, you just need to be reasonably physically fit to carry out the service and be:
- Organised & Highly Motivated
- A Great Communicator
- A Good Team Player
Training & Support
The training is led by Sam Langrick, Lawnkeeper Director & Founder, who has close to 30 years’ experience in running a successful lawn care business, and takes place at Lawnkeeper HQ in Yorkshire
The comprehensive training programme will teach you everything you need to know to become a local lawn care specialist, and how to run a successful business by using our tried and tested business model.
The training is a mix of practical and theory, including:
- An Introduction to Lawnkeeper
- How to Provide A High-Quality Lawn Care Service
- Business Operations
- Marketing
- Health & Safety
Financial Details
The Lawnkeeper Franchisee Fee is £10,000 + VAT which covers your exclusive licensed territory and training.
If required funding support is available through banks or other lenders, OR you may even qualify for the Government Backed Business Start-Up Scheme which allows you to borrow up to £25,000 without investing any money of your own. This figure doubles, if the business has two Directors, we are more than happy to discuss these options in more detail with you.
Franchise Package
As mentioned above the franchise fee is for your exclusive licensed territory and training, but there are other costs related to starting the business which we have put together in a complete package for you at just £7,000 + VAT and this covers:
- The essential professional machinery and equipment required
- Initial supplies of Lawncare chemicals
- Your uniforms and PPE
- Start-up marketing materials to support your launch, such as leaflets and sign writing for your van
Finally, you'll need some working capital to cover you while your business gets up and running; this needs to be enough to cover the initial running costs of the business, and what you might need to take out of the business to cover your personal expenses at home. We will discuss this during your fact-finding process with the Lawnkeeper team.
Available Territories
We currently have availability in some very key locations throughout the UK, including some prime locations in major cities!
Source: *statista.com-outlook-cmo-diy-hardware-store-lawn-garden-united-kingdom
Your Next Steps:
Don’t let this opportunity pass you by! Just fill in the form below to request more information, today!
Thinking about starting your own lawn care company?
Meet our franchisees | Nigel, Lawnkeeper Aylesbury
Nigel is one of the longest standing franchisees with Lawnkeeper, having opened his new business in Aylesbury back in 2014. However, before that, he worked in a number of high-end media roles, including producing multi-media guides for museums and art galleries, and even 25 years at the BBC.
Feeling the need for a change after so long in one career, Nigel was determined the next phase of his life would be defined by running his own company, and doing something completely different. However, he did not have a clear idea of what this should be - at least, at first.
“I didn’t have a big new idea or new product in mind, so I started looking at a lot of different options.” Nigel told us. “However, I really wanted to be sure it was something I enjoyed doing, and I always found gardening and looking after my lawn very satisfying. I wanted to be outdoors and not be doing any more long commutes. Most of all, I didn’t want to be in the corporate world anymore, and I wanted to be my own boss.”
When Nigel discovered the Lawnkeeper franchise, his first step was to spend some time talking with founder, Sam, and he immediately felt this was something he could do. He was attracted by the business model and how it could give him the new life he was after, but also by the reduced risk being part of a franchise could offer him.
“Because it was a franchise, it never felt like I was doing something risky and crazy. Everything has gone according to plan – in fact, it’s gone even better than we planned! With Lawnkeeper, I feel like I am truly seeing all the benefits of my hard work and effort. I also really enjoy seeing the results of my work on people’s lawns. It is very satisfying!”
For Nigel, joining the Lawnkeeper franchise has been an investment that has continued to pay off year after year. Lawnkeeper territories are calculated to allow not only for plenty of customers for your initial operation, but with a large enough potential customer base to keep expanding for many years to come. In 2018, Nigel took on a new employee and bought a second van to start making more of the increased demand he was receiving. Once word spreads about what a Lawnkeeper expert can do, there are more than enough customers out there in each territory to expand to a very lucrative multi-van operation.
“This autumn, we reached the point where we have actually stopped taking on new customers for the time being. Our books are full! Until we decide to grow again, we are just taking names and numbers to follow up in spring when the days are longer and we can fit more in. In this business, there is always plenty of work year round.
“Business has continued to grow steadily for us every year. We thought Covid was going to be a problem, but other than stopping for the first few weeks in lockdown, customers were more than happy to keep going with our services.”
Many home services have seen a boom over recent years, fuelled by people spending time at home during the pandemic. However, unlike many other home services, lawn care is not an expensive luxury by any measure, so is not affected by uncertainty in the economy. People value their homes and gardens more than ever before and continue to be happy to spend a small amount every month to make sure they have a space to live and work in that both looks and feels great. It can even keep up the value of their homes, as a beautifully kept lawn has a huge effect on how buyers perceive value. So, whether they are planning to stay or move in the near future, lawn care is a very affordable investment which always pays off!
“Customers keep coming back to us because they know they are always dealing with someone who knows them, and knows their lawn. A friendly face they can always count on. The service they can expect from a smaller, more personal, lawn care company is always going to be better than some relatively unknown lawn technician coming in from a big company who changes every month and doesn’t understand what they need. We’re personally invested in everything we do, and that really shines through in how we take care of our customers’ lawns.”
With this kind of attitude, and the backing and support of the wider Lawnkeeper network behind him, we’re sure the next few years for Nigel will be as good as his first eight, if not better!
If you’re looking for a new career which can deliver an excellent work-life balance and job satisfaction, not to mention fantastic returns on your investment for many years to come, a Lawnkeeper franchise might be just the opportunity you’ve been waiting for! Schedule a call with us today to find out more.
