The Travel Franchise is the UK’s number one franchise for people new to travel. With over twenty years in the market, more than 750 successful travel consultants and a business model that has been tested, refined and proven over two decades, it gives aspiring entrepreneurs everything they need to launch their own home-based travel agency from scratch, regardless of prior experience, and begin earning industry-leading commission from day one.
In both 2025 and 2026 the company was named Best Lifestyle Franchise in the World and Best European Franchise at the International Franchise Association’s Global Franchise Awards, two years running. It is also one of the top ten franchises in the UK overall, the only travel franchise to achieve that recognition, sitting in the rankings alongside major household brands. The business is backed by celebrity brand ambassadors TV broadcaster Eamonn Holmes OBE and double Olympic champion Daley Thompson CBE.
Two packages designed around your life
The Lite Mentorship Programme is the most accessible entry point into the travel industry available in the UK today. Starting from the equivalent of £28 a week, it is designed specifically for people who want to enter the travel industry gradually and part time without giving up their current income or their existing commitments. Every Lite consultant is paired with one of twenty hand-picked experienced travel professionals from the very first day. Both parties earn commission on every booking that completes. It is a true business partnership from day one, not a training scheme or a shadowing programme, but a real commercial arrangement in which both sides are invested in the same outcome.
The results from the Lite programme have been remarkable. One consultant generated over £81,000 in sales within her first two and a half months, including a single £50,488 booking for a complex six-and-a-half-week itinerary to Canada and Alaska. She had no prior travel experience. Her mentor handled the booking. She found the lead, managed the relationship and earned her share of the commission. When she is ready to upgrade to Elite and handle bookings independently, the knowledge, the client base and the confidence will already be in place.
“I can highly recommend the Lite package. Working with an experienced consultant from day one is great. A really great way to start a travel business.”
The Elite package at £14,995 plus VAT is the most popular and the most complete version of the business. It includes five days of intensive live online training delivered in small groups and rated excellent on Trustpilot, a dedicated Business Consultant from day one, two fully funded overseas mentorship retreats as standard, the unique Money-Back Challenge which gives you the chance to get your initial franchise investment refunded if you hit a set level of commission in your first year, and the full technology suite. For anyone ready to commit fully and build something with genuine long-term earning potential, it is the strongest travel franchise opportunity available in the UK today.
What the business actually involves
Franchisees earn commission from travel suppliers every time they plan and book a holiday for a client. The average commission is around ten per cent of the booking value. The average UK holiday is worth approximately £4,500, generating around £400 per booking. Franchisees keep up to 75 per cent of what they generate, one of the highest commission splits in the sector. Two consistent bookings a week produces over £40,000 a year. As the client base grows and repeat bookings and referrals compound, the income grows with it. High-ticket niches like luxury tailor-made itineraries, cruises, destination weddings and group travel generate some of the highest commissions available in the entire retail sector, often for the same effort as a standard booking.
The consultant’s role is to find customers, build relationships and book holidays. The franchise handles everything else: the technology, the supplier negotiations, the ticketing, the admin, the back office and the ongoing training and development. Franchisees are never left to figure things out alone. The support is there from day one and it stays there for the entire journey.
What is included
- Five-day live online training rated excellent on Trustpilot, start booking holidays the same week
- Access to over 450 ABTA and ATOL bonded travel suppliers with exclusive trade-only deals unavailable to the public
- Dedicated Business Consultant providing one-to-one coaching and support six days a week
- Head office operations team handling all ticketing and travel admin so franchisees can focus on selling
- Free weekly webinars, in-person training events and annual company conferences
- Two fully funded overseas mentorship retreats to luxury destinations included in the Elite package
- Personal marketing website, ready-made social media content and professional marketing materials from day one
- TProfile quotation tool to create stunning interactive client proposals that convert enquiries into bookings
- NJT Smart AI, an AI platform built specifically for travel consultants, provided completely free
- Vision CRM acting as a personal assistant for client management and commission tracking
- Partners in Travel scheme to build a client base through local business and charity partnerships
- Investment refund guarantee on the Elite package: hit a set commission level in your first twelve months and receive your entire £14,995 back in full, the only offer of its kind in the travel franchise sector
Real results from real people
98 % of The Travel Franchise’s franchisees had no travel background before joining. Former teachers, police officers, NHS workers, corporate professionals, military veterans, paramedics and stay-at-home parents have all built thriving businesses by following the same proven model with the right support behind them. Many earn £40,000 or more part time. Full-time franchisees regularly achieve six figures. Some have built businesses generating millions in annual sales.
“We finished training at 3pm on the Friday and by 4.30pm on the same day we had our first booking. And it was from a complete stranger. What an amazing feeling!”
The Elite package also includes something unique: the chance to get the entire franchise fee back. It works like this. If an Elite franchisee reaches a set level of commission within their first twelve months, The Travel Franchise refunds their entire £14,995 investment in full. No small print. No conditions beyond hitting the commission target. For franchisees who follow the model and put in the work, it means the business can effectively cost them nothing. Dozens have achieved it, some in as little as six months. It is the most compelling proof available that The Travel Franchise genuinely believes in its own model.
“There were other similar companies but The Travel Franchise and its customer-facing brand Not Just Travel pulled me in due to the high level of support.”
The Travel Franchise launches major new luxury division, opening one of travel's most lucrative markets to its franchisees
The world's best lifestyle franchise has unveiled a transformative new luxury strategy, described as its biggest strategic upgrade since the launch of its cruise division tripled cruise sales.
The tiered training and development programme gives its network of more than 800 home-based travel consultants the tools to capitalise on surging demand for high-end travel.
The Travel Franchise, the UK's leading travel franchise for people new to the industry and the business behind consumer brand Not Just Travel, has launched a new luxury strategy that opens one of the fastest-growing and most profitable sectors of travel to its entire franchisee network. The move, first revealed at the company's biggest ever conference and since covered by trade publication TTG Media, responds to a decisive shift in consumer behaviour, with clients trading up on hotels and seeking more personalised, higher-value experiences across every part of the market.
Luxury demand is no longer confined to the ultra-wealthy. Premium products from mainstream operators, such as Jet2's Indulgent Escapes and easyJet holidays' Luxury Collection, illustrate how high-end travel has filtered down to a far wider audience, and the company's own numbers tell the same story.
“Customers are spending more on quality. We see it through partners such as Beachcomber Tours, whose premium Mauritius resorts have become a key part of our training calendar. Sales through Beachcomber have grown four-fold since becoming a key trade partner, giving consultants the confidence to sell high-end resort stays.” – Steve Witt, co-founder, The Travel Franchise and Not Just Travel
A three-tier programme with a route in for every franchisee
The new luxury model is structured across three tiers, ensuring franchisees at every stage of their journey can benefit from the growing luxury market.
The first tier is free to every Not Just Travel consultant and includes access to The Luxury Standard podcast alongside new training resources for identifying and selling luxury add-ons, upgrades that raise the value of everyday bookings. The second tier, the Elevation Programme, develops deep knowledge of luxury travel products and equips consultants to serve the high-net-worth and ultra-high-net-worth market, with limited places allocated on an application-only basis. The third and most exclusive tier, Signature by NJT, specialises in curating ultra-luxury journeys supported by a premium concierge service, with accepted consultants gaining access to specialist luxury events and corporate hosting conferences both in the UK and overseas.
For franchisees, the commercial logic is compelling. Higher-value bookings generate substantially higher commissions for a similar amount of work, and the programme provides the product knowledge, supplier relationships and marketing support to serve that market with genuine confidence.
A proven formula: the cruise division precedent
The company describes the luxury launch as its biggest strategic upgrade since September 2022, when it launched its dedicated cruise division. That initiative, built on the same combination of high-level training, product immersion and direct supplier access, resulted in the company tripling its cruise sales and inspired the creation of the Cruise Experts Club, which provides members with a personalised cruise website, CLIA membership and regular ship visits and familiarisation trips.
“Our cruise division proved what happens when you give consultants high-level training, immerse them in the product and put them in front of the right suppliers. Sales tripled because of our focus on consultant development and trade opportunities, empowering them to become confident specialists. We will do exactly the same with luxury.” – Steve Witt
Josie Allen, Head of Marketing at Not Just Travel, added that the programme reflects the company's definition of what luxury really means.
“Luxury is a term that the travel industry struggles to define. For us, luxury is providing an exceptional experience tailored to the client. We are supporting our consultants at every stage with transformative in-depth training, support and marketing collateral.” – Josie Allen, Head of Marketing, Not Just Travel
What the launch means for prospective franchisees
For anyone considering starting a home-based travel business, the luxury launch demonstrates something that distinguishes The Travel Franchise within the sector: a consistent pattern of investment in new earning opportunities for its network. In recent years the company has built a cruise division that tripled cruise sales, developed NJT Smart AI, a proprietary artificial intelligence platform provided free to all consultants, introduced a lower-cost Lite Mentorship Programme now available from £995, and now committed to its most ambitious development yet in luxury travel.
Notably, 98 per cent of the company's consultants joined with no prior travel industry experience. The franchise model is built specifically to train complete newcomers into confident specialists, and the new luxury programme extends that promise into one of the most rewarding areas of the entire industry.
The company has confirmed that further announcements on supplier partnerships and future luxury programme developments will follow in the coming months.
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