The UK’s premium Pilates market is just getting started.
Club Pilates, the world’s largest reformer Pilates franchise, is now expanding across the UK, with a clear path to 100+ studios nationwide.
Backed by a proven global model and a recurring membership structure, this is an opportunity to build a scalable wellness business in a fast-growing, underpenetrated category.
About Club Pilates
Founded in the United States, Club Pilates has grown into the world’s leading reformer Pilates brand, with over 1,500 studios globally.
Built on accessibility and consistency, the brand has redefined Pilates as a scalable group fitness offering, combining premium experience with operational efficiency.
As part of Xponential Fitness, Club Pilates benefits from global infrastructure, systems, and brand recognition that support long-term growth.
What the Company Does
Club Pilates studios deliver instructor-led, reformer-based group classes through a structured membership model.
Members pay monthly recurring fees for access to a range of classes, creating predictable, subscription-based revenue.
The offering includes 7 class formats across 4 levels — from beginner to advanced — ensuring broad appeal and long-term retention.
Sessions are delivered using premium equipment, including Reformers, TRX, EXO-Chairs and springboards, allowing for varied, full-body workouts in a group setting.
Why Club Pilates Works
- Recurring membership model drives predictable revenue
- Broad demographic appeal (not niche fitness)
- High retention and repeat usage
- Proven globally with 1,500+ studios
- Average unit revenue of ~$1M in the US
- Designed for multi-unit ownership and scale
The Franchise Package
The Club Pilates franchise package includes:
- Access to a globally proven brand and operating system
- Comprehensive initial training and ongoing support
- Data-led territory planning and site selection, using detailed demographic, income, lifestyle, and behavioural analysis to identify high-potential locations and de-risk investment decisions
- Site selection and lease negotiation guidance
- Studio design, layout, and approved supplier network
- Pre-sale strategy and launch support
- Marketing systems and national brand campaigns
- Instructor training and recruitment support
- Operational systems, software, and performance tracking tools
The Investment
| Investment: | Approximately £400,000 – £500,000 (including franchise fee, build, and working capital) |
The Ideal Franchisee
We are seeking commercially minded individuals or partnerships with strong leadership capability and an interest in health and wellness. Prior fitness experience is not required.
Ideal franchisees are:
- Strong operators with a focus on performance and growth
- Effective leaders who can build and manage teams
- Committed to following a proven system
- Motivated to scale into multi-unit ownership
Testimonial
What attracted me to Club Pilates was its strength. Strength in the number of successful franchises and the network, strength in the business model and fundamentals of the fitness industry, and, most of all, giving strength back to our members with Pilates for everyBody. Our members come back for the difference it makes to their lives.
The Next Step
The UK market represents a significant growth opportunity for Club Pilates.
While the brand is well established globally, its expansion across the UK is still in its early stages, with substantial white space available.
This creates a unique opportunity for early partners to secure premium territories and establish multi-site portfolios ahead of market maturity.
If you are looking to build a scalable, community-driven business within a fast-growing sector, we encourage you to request more information and start your journey with Club Pilates:
The Rise of Reformer Pilates in the UK: Why Now Is the Time to Invest
Ten years ago, Reformer Pilates was a niche discipline practised by dancers, physiotherapy patients and a small circle of dedicated enthusiasts. Today, it is one of the fastest-growing fitness categories in the UK — and the wave of consumer demand has barely begun.
From Niche to Mainstream
The shift happened gradually, then quickly. Social media played a role in bringing Reformer Pilates to a wider audience, but the real driver is simpler: it works. People who try it feel the difference quickly — in their posture, their core strength, their mobility and their overall sense of physical wellbeing. Unlike trends built on novelty, Pilates has genuine efficacy behind it, which is why it has not faded as quickly as many predicted.
UK search volumes for Reformer Pilates grew 22% year-on-year in 2025, with searches for studios near specific locations rising by 49%. That is not a blip — it is sustained, category-wide growth.
Supply Is Lagging Demand
Despite growing consumer interest, quality Reformer Pilates provision in the UK remains thin outside major cities. Many towns and suburbs have little or no access to a professional Reformer studio. For franchise investors, that supply-demand imbalance represents a genuine market opportunity: being first with a premium offering in an underserved area is a powerful commercial position.
The Demographics Are Broadening
Reformer Pilates is no longer the preserve of affluent urban women in their thirties. Men are adopting it as a recovery and performance tool. Athletes are using it to complement strength training. Older adults are discovering it as a sustainable way to maintain strength and mobility without joint impact. The addressable market is widening with every passing year.
Investing Now vs Waiting
Category growth stories like this one do not wait for late movers. The franchise investors who secure exclusive territories in growing UK towns and cities today are the ones who will benefit most from the structural tailwinds behind Reformer Pilates. Club Pilates, as the global category leader, is the most credible vehicle for entering this market.
The Club Pilates Franchise Opportunity
Welcome to Club Pilates
