Club Pilates UK

About Club Pilates

Founded in the United States, Club Pilates has grown into the world’s leading reformer Pilates brand, with over 1,500 studios globally.

Built on accessibility and consistency, the brand has redefined Pilates as a scalable group fitness offering, combining premium experience with operational efficiency.

As part of Xponential Fitness, Club Pilates benefits from global infrastructure, systems, and brand recognition that support long-term growth.

What the Company Does

Club Pilates studios deliver instructor-led, reformer-based group classes through a structured membership model.

Members pay monthly recurring fees for access to a range of classes, creating predictable, subscription-based revenue.

The offering includes 7 class formats across 4 levels — from beginner to advanced — ensuring broad appeal and long-term retention.

Sessions are delivered using premium equipment, including Reformers, TRX, EXO-Chairs and springboards, allowing for varied, full-body workouts in a group setting.

Why Club Pilates Works

• Recurring membership model drives predictable revenue
• Broad demographic appeal (not niche fitness)
• High retention and repeat usage
• Proven globally with 1,500+ studios
• Average unit revenue of ~$1M in the US
• Designed for multi-unit ownership and scale
  

The Franchise Package

The Club Pilates franchise package includes:

• Access to a globally proven brand and operating system
• Comprehensive initial training and ongoing support
• Data-led territory planning and site selection, using detailed demographic, income, lifestyle, and behavioural analysis to identify high-potential locations and de-risk investment decisions
• Site selection and lease negotiation guidance
• Studio design, layout, and approved supplier network
• Pre-sale strategy and launch support
• Marketing systems and national brand campaigns
• Instructor training and recruitment support
• Operational systems, software, and performance tracking tools

A Smarter Way to Begin Your Club Pilates Journey

We've recently introduced a new Territory Reservation process, designed to give prospective franchisees greater flexibility when beginning their Club Pilates journey.

Instead of committing to the full franchise fee before securing a location, you can now reserve an exclusive territory with an initial £10,000 Territory Reservation Payment.

This gives you the confidence to move forward while working alongside our experienced franchise development team to identify the right opportunity.

During the reservation period, we'll support you with:

• Confirming your exclusive territory
• Property search and site sourcing
• Site evaluation and approval
• Initial studio planning and development discussions

Once a suitable property has been identified and approved, you'll progress to signing the Franchise Agreement and paying the remaining balance of the franchise fee.

Most importantly, your territory remains exclusively reserved throughout this process, ensuring no other prospective franchisee can secure or progress within your chosen area. We believe this creates a smoother route into business ownership by allowing you to secure the opportunity first while making the larger financial commitment only once the right site has been found.

The Investment

Investment:

Approximately £400,000 – £500,000 (including franchise fee, build, and working capital). Initial Franchisee Fee: £10,000 Territory reservation Fee: £10,000 Franchise fee: £60,000 (incl. territory reservation)

The Ideal Franchisee

We are seeking commercially minded individuals or partnerships with strong leadership capability and an interest in health and wellness. Prior fitness experience is not required.

Ideal franchisees are:

1. Strong operators with a focus on performance and growth
2. Effective leaders who can build and manage teams
3. Committed to following a proven system
4. Motivated to scale into multi-unit ownership

This opportunity is particularly suited to corporate professionals, experienced operators, and investors looking for a structured, scalable business.

Testimonial

The Next Step

The UK market represents a significant growth opportunity for Club Pilates.

While the brand is well established globally, its expansion across the UK is still in its early stages, with substantial white space available.

This creates a unique opportunity for early partners to secure premium territories and establish multi-site portfolios ahead of market maturity.

If you are looking to build a scalable, community-driven business within a fast-growing sector, we encourage you to request more information and start your journey with Club Pilates: