Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!
When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.
Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.
The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.
How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
The power of teamwork: In fitness, business and beyond
When it comes to achieving success – whether it’s in the gym, on the sports field or in business – having the right team beside you makes all the difference. Just ask Body Fit Training’s (BFT) Matt Thomas and Daniel Stewart.
Former AFL teammates turned business partners, Matt and Dan know better than most the power of teamwork. After hanging up their boots, they weren’t ready to leave the high-performance lifestyle behind. Instead, they teamed up once again – this time off the field – becoming the very first BFT franchisees. Fast-forward nearly a decade and they now operate five top-performing BFT studios across Melbourne and are integral players in shaping the future of the brand.
Here's why they believe having a strong team mentality sets you up for success in fitness – and in business.
Accountability keeps you on track
For Matt and Dan, having someone to show up with has always been non-negotiable. Back in their AFL days, training wasn’t optional – your teammates relied on you, and you relied on them.
That same principle carried through into their fitness and business partnership. It’s much harder to hit snooze on a 6am gym session when you know someone else is waiting. And in business, it means shared responsibility. From strategy to studio maintenance, having two sets of eyes and a division of roles meant they could play to each other’s strengths – and have honest conversations when things weren’t quite going to plan.
But it’s not just about logistics. It’s the emotional accountability too – someone who understands the pressure, the setbacks and the long hours. That kind of support helps keep momentum up even when motivation dips. As Matt puts it, “When we trained together, it wasn’t just about you – it was about not letting the team down.”
Healthy competition that pushes your limits
There’s something uniquely motivating about training – and working – alongside someone who wants to win as much as you do. For Matt and Dan, that shared drive has always fuelled their friendship. Whether it was sprint drills or chasing new personal bests in the gym, there was always an edge of healthy competition that kept them both striving for more.
That same energy translated into their business too. As the first-ever BFT franchisees, there was no model to follow – but there was always a goal to chase.
From filling the studio with members to fine-tuning operations and planning for growth, their shared drive and healthy sense of competition kept them both locked in. It was never about outdoing one another – it was about lifting the standard together.
Shared goals, stronger bond
When two people are aligned on what they want to achieve, everything becomes simpler – and stronger. From day one, Matt and Dan were clear on their mission: build something that made a real impact, not just for themselves but for their community and for the BFT brand. That shared vision has been the foundation of their partnership.
It’s what helped them through the toughest moments – the early mornings, the long days, the financial risks. When things got hard, they knew they were in it together. And when the wins came, they were shared too.
For Dan, “The reason we’ve been able to grow is because we’ve always shared the same vision and backed each other 100%.” That kind of alignment not only strengthens the business, it also deepens the trust and friendship that underpins it.
Trusting the process (and each other)
There’s no blueprint for building something new. Back in 2016, when BFT was still emerging as an idea, there were no guarantees. But what Matt and Dan did have was trust. Trust in BFT’s founder Cameron Falloon’s vision, trust in each other and trust in their own ability to figure it out along the way.
Starting out with three studios, they threw themselves into the business – from coaching classes to cleaning toilets. There were steep learning curves and sacrifices had to be made, but they stuck with it. That trust – in the process and the partnership – helped them navigate the unknown. And even as their business has evolved, that foundational belief hasn’t changed.
As Matt recalls, “We trusted in Cam’s vision, and we trusted our ability to work out what we needed to do to be a success. That belief got us through and enabled us to start building something that would go a long way to us achieving our goals.”
For Matt and Dan, teamwork is essential – it’s the foundation of everything they’ve built. From the footy pitch to fitness studios, their success has always been rooted in trust, commitment and shared ambition.
Having a strong team beside you creates a sense of accountability that keeps you going when it’s tough. It fuels the kind of competition that brings out your best, aligns your energy around a shared purpose and gives you the confidence to take bold leaps – even when there’s no roadmap.
Their journey is proof that the biggest wins don’t come from going it alone. They come when you back your team, trust the process and show up – every day – with a shared goal in mind. Whether in sport, business or life, the strongest foundations are always built as a team.
