The UK’s premium Pilates market is just getting started.
Club Pilates, the world’s largest reformer Pilates franchise, is now expanding across the UK, with a clear path to 100+ studios nationwide.
Backed by a proven global model and a recurring membership structure, this is an opportunity to build a scalable wellness business in a fast-growing, underpenetrated category.
About Club Pilates
Founded in the United States, Club Pilates has grown into the world’s leading reformer Pilates brand, with over 1,500 studios globally.
Built on accessibility and consistency, the brand has redefined Pilates as a scalable group fitness offering, combining premium experience with operational efficiency.
As part of Xponential Fitness, Club Pilates benefits from global infrastructure, systems, and brand recognition that support long-term growth.
What the Company Does
Club Pilates studios deliver instructor-led, reformer-based group classes through a structured membership model.
Members pay monthly recurring fees for access to a range of classes, creating predictable, subscription-based revenue.
The offering includes 7 class formats across 4 levels — from beginner to advanced — ensuring broad appeal and long-term retention.
Sessions are delivered using premium equipment, including Reformers, TRX, EXO-Chairs and springboards, allowing for varied, full-body workouts in a group setting.
Why Club Pilates Works
- Recurring membership model drives predictable revenue
- Broad demographic appeal (not niche fitness)
- High retention and repeat usage
- Proven globally with 1,500+ studios
- Average unit revenue of ~$1M in the US
- Designed for multi-unit ownership and scale
The Franchise Package
The Club Pilates franchise package includes:
- Access to a globally proven brand and operating system
- Comprehensive initial training and ongoing support
- Data-led territory planning and site selection, using detailed demographic, income, lifestyle, and behavioural analysis to identify high-potential locations and de-risk investment decisions
- Site selection and lease negotiation guidance
- Studio design, layout, and approved supplier network
- Pre-sale strategy and launch support
- Marketing systems and national brand campaigns
- Instructor training and recruitment support
- Operational systems, software, and performance tracking tools
The Investment
| Investment: | Approximately £400,000 – £500,000 (including franchise fee, build, and working capital) |
The Ideal Franchisee
We are seeking commercially minded individuals or partnerships with strong leadership capability and an interest in health and wellness. Prior fitness experience is not required.
Ideal franchisees are:
- Strong operators with a focus on performance and growth
- Effective leaders who can build and manage teams
- Committed to following a proven system
- Motivated to scale into multi-unit ownership
Testimonial
What attracted me to Club Pilates was its strength. Strength in the number of successful franchises and the network, strength in the business model and fundamentals of the fitness industry, and, most of all, giving strength back to our members with Pilates for everyBody. Our members come back for the difference it makes to their lives.
The Next Step
The UK market represents a significant growth opportunity for Club Pilates.
While the brand is well established globally, its expansion across the UK is still in its early stages, with substantial white space available.
This creates a unique opportunity for early partners to secure premium territories and establish multi-site portfolios ahead of market maturity.
If you are looking to build a scalable, community-driven business within a fast-growing sector, we encourage you to request more information and start your journey with Club Pilates:
No Fitness Background? No Problem: What Club Pilates Actually Looks for in a Franchisee
Many people who come across the Club Pilates franchise opportunity assume that some kind of fitness or Pilates background is a prerequisite. It is not.
In fact, the brand is specifically looking for operators — people who know how to run businesses, build teams and serve communities — not instructors looking to scale their practice.
What the Role Actually Involves
A Club Pilates franchisee's primary job is to build and manage a membership business. That means overseeing daily operations, developing a local member community, managing a small team of trained instructors, and driving growth through local marketing and partnerships. The Pilates itself is delivered by qualified instructors who are recruited and trained according to the brand's global standards.
If you have experience managing people, understanding financial performance, building customer relationships, or marketing a service business, you already have the core skill set Club Pilates is looking for.
Training and Onboarding
Club Pilates provides comprehensive initial training for new franchisees — covering everything from studio operations and software systems to marketing frameworks and member experience standards. You do not need to arrive knowing how a Reformer works. You need to arrive with the drive to build something meaningful and the discipline to follow a proven system.
Passion for Wellness Is Enough
While you do not need professional fitness credentials, a genuine belief in the wellness mission matters. The most successful Club Pilates franchisees are people who understand — either personally or through those around them — the transformative impact that consistent, quality movement has on physical and mental health. That belief makes for better operators, stronger communities, and more loyal members.
If you have been looking for a franchise that combines commercial viability with a purpose you actually care about, Club Pilates UK is a serious option worth exploring — whatever your professional background.
The Club Pilates Franchise Opportunity
Welcome to Club Pilates
