The UK’s premium Pilates market is just getting started.
Club Pilates, the world’s largest reformer Pilates franchise, is now expanding across the UK, with a clear path to 100+ studios nationwide.
Backed by a proven global model and a recurring membership structure, this is an opportunity to build a scalable wellness business in a fast-growing, underpenetrated category.
About Club Pilates
Founded in the United States, Club Pilates has grown into the world’s leading reformer Pilates brand, with over 1,500 studios globally.
Built on accessibility and consistency, the brand has redefined Pilates as a scalable group fitness offering, combining premium experience with operational efficiency.
As part of Xponential Fitness, Club Pilates benefits from global infrastructure, systems, and brand recognition that support long-term growth.
What the Company Does
Club Pilates studios deliver instructor-led, reformer-based group classes through a structured membership model.
Members pay monthly recurring fees for access to a range of classes, creating predictable, subscription-based revenue.
The offering includes 7 class formats across 4 levels — from beginner to advanced — ensuring broad appeal and long-term retention.
Sessions are delivered using premium equipment, including Reformers, TRX, EXO-Chairs and springboards, allowing for varied, full-body workouts in a group setting.
Why Club Pilates Works
- Recurring membership model drives predictable revenue
- Broad demographic appeal (not niche fitness)
- High retention and repeat usage
- Proven globally with 1,500+ studios
- Average unit revenue of ~$1M in the US
- Designed for multi-unit ownership and scale
The Franchise Package
The Club Pilates franchise package includes:
- Access to a globally proven brand and operating system
- Comprehensive initial training and ongoing support
- Data-led territory planning and site selection, using detailed demographic, income, lifestyle, and behavioural analysis to identify high-potential locations and de-risk investment decisions
- Site selection and lease negotiation guidance
- Studio design, layout, and approved supplier network
- Pre-sale strategy and launch support
- Marketing systems and national brand campaigns
- Instructor training and recruitment support
- Operational systems, software, and performance tracking tools
The Investment
| Investment: | Approximately £400,000 – £500,000 (including franchise fee, build, and working capital) |
The Ideal Franchisee
We are seeking commercially minded individuals or partnerships with strong leadership capability and an interest in health and wellness. Prior fitness experience is not required.
Ideal franchisees are:
- Strong operators with a focus on performance and growth
- Effective leaders who can build and manage teams
- Committed to following a proven system
- Motivated to scale into multi-unit ownership
Testimonial
What attracted me to Club Pilates was its strength. Strength in the number of successful franchises and the network, strength in the business model and fundamentals of the fitness industry, and, most of all, giving strength back to our members with Pilates for everyBody. Our members come back for the difference it makes to their lives.
The Next Step
The UK market represents a significant growth opportunity for Club Pilates.
While the brand is well established globally, its expansion across the UK is still in its early stages, with substantial white space available.
This creates a unique opportunity for early partners to secure premium territories and establish multi-site portfolios ahead of market maturity.
If you are looking to build a scalable, community-driven business within a fast-growing sector, we encourage you to request more information and start your journey with Club Pilates:
Is a Fitness Franchise the Right Investment for You in 2026?
2026 may be one of the most opportune moments in a generation to enter the boutique fitness sector.
Consumer behaviour has shifted decisively toward health-first lifestyles, and the businesses meeting that demand are growing rapidly.
The Wellness Sector Is Growing....Fast
The global wellness economy is now valued at trillions of pounds, and the UK market reflects that growth. Gym membership penetration is at record levels, but more significant is where growth is concentrated: boutique, experience-led studios are outperforming traditional gyms on almost every metric. Members are more engaged, more loyal, and more willing to pay a premium for quality.
What Makes Fitness Franchises Attractive?
Unlike many franchise categories, boutique fitness benefits from a highly recurring revenue model. Members pay monthly regardless of how often they attend, creating predictable cash flow from day one. The membership model also creates strong retention as members who build a fitness habit rarely cancel, particularly when the experience is high-quality and community-driven.
Equipment-based formats add another layer of stickiness: experiences that genuinely cannot be replicated at home keep members returning to the studio week after week.
What to Look For in a Fitness Franchise
Not all fitness franchises are equal. The most important questions to ask are whether the concept is sustainable for members over the long term, whether the franchisor has real operational depth, and whether the category is growing or has already peaked. The best fitness franchise opportunities sit at the intersection of strong consumer demand, proven commercial models, and genuine differentiation.
Where Club Pilates Fits
Reformer Pilates checks every one of those boxes. It is low-impact and genuinely sustainable for members of all ages and fitness levels, meaning retention is structurally stronger than high-intensity alternatives. The Reformer creates a studio experience that cannot be replicated at home. And consumer demand, as evidenced by search growth and studio waitlists across the UK, continues to outpace supply. Club Pilates, as the world's largest Reformer Pilates franchise, is the most established way to enter this category with confidence.
The Club Pilates Franchise Opportunity
Welcome to Club Pilates
