The UK’s premium Pilates market is just getting started.
Club Pilates, the world’s largest reformer Pilates franchise, is now expanding across the UK, with a clear path to 100+ studios nationwide.
Backed by a proven global model and a recurring membership structure, this is an opportunity to build a scalable wellness business in a fast-growing, underpenetrated category.
About Club Pilates
Founded in the United States, Club Pilates has grown into the world’s leading reformer Pilates brand, with over 1,500 studios globally.
Built on accessibility and consistency, the brand has redefined Pilates as a scalable group fitness offering, combining premium experience with operational efficiency.
As part of Xponential Fitness, Club Pilates benefits from global infrastructure, systems, and brand recognition that support long-term growth.
What the Company Does
Club Pilates studios deliver instructor-led, reformer-based group classes through a structured membership model.
Members pay monthly recurring fees for access to a range of classes, creating predictable, subscription-based revenue.
The offering includes 7 class formats across 4 levels — from beginner to advanced — ensuring broad appeal and long-term retention.
Sessions are delivered using premium equipment, including Reformers, TRX, EXO-Chairs and springboards, allowing for varied, full-body workouts in a group setting.
Why Club Pilates Works
- Recurring membership model drives predictable revenue
- Broad demographic appeal (not niche fitness)
- High retention and repeat usage
- Proven globally with 1,500+ studios
- Average unit revenue of ~$1M in the US
- Designed for multi-unit ownership and scale
The Franchise Package
The Club Pilates franchise package includes:
- Access to a globally proven brand and operating system
- Comprehensive initial training and ongoing support
- Data-led territory planning and site selection, using detailed demographic, income, lifestyle, and behavioural analysis to identify high-potential locations and de-risk investment decisions
- Site selection and lease negotiation guidance
- Studio design, layout, and approved supplier network
- Pre-sale strategy and launch support
- Marketing systems and national brand campaigns
- Instructor training and recruitment support
- Operational systems, software, and performance tracking tools
The Investment
| Investment: | Approximately £400,000 – £500,000 (including franchise fee, build, and working capital) |
The Ideal Franchisee
We are seeking commercially minded individuals or partnerships with strong leadership capability and an interest in health and wellness. Prior fitness experience is not required.
Ideal franchisees are:
- Strong operators with a focus on performance and growth
- Effective leaders who can build and manage teams
- Committed to following a proven system
- Motivated to scale into multi-unit ownership
Testimonial
What attracted me to Club Pilates was its strength. Strength in the number of successful franchises and the network, strength in the business model and fundamentals of the fitness industry, and, most of all, giving strength back to our members with Pilates for everyBody. Our members come back for the difference it makes to their lives.
The Next Step
The UK market represents a significant growth opportunity for Club Pilates.
While the brand is well established globally, its expansion across the UK is still in its early stages, with substantial white space available.
This creates a unique opportunity for early partners to secure premium territories and establish multi-site portfolios ahead of market maturity.
If you are looking to build a scalable, community-driven business within a fast-growing sector, we encourage you to request more information and start your journey with Club Pilates:
How Club Pilates Is Helping Shape the Growth of Reformer Pilates in the UK
A changing fitness landscape has given Club Pilates the opportunity to be at the forefront of Reformer Pilates across the UK market.
The UK fitness industry is changing.
Consumers are becoming more intentional about how they exercise, moving away from purely high-intensity training and placing greater emphasis on longevity, recovery, mobility, and overall wellbeing.
As a result, reformer Pilates has become one of the fastest-growing areas within boutique fitness.
Over the last few years, demand for reformer-based classes has increased significantly across the UK, driven by a broader audience looking for low-impact training that still delivers meaningful results. What makes the category particularly powerful is its accessibility; reformer Pilates appeals to individuals of different ages, fitness levels, and training backgrounds.
But as the market grows, so does the variation between operators.
Some studios focus on small independent offerings with limited programming. Others lean heavily toward athletic-style reformer workouts or premium boutique experiences aimed at a narrow demographic.
Club Pilates has taken a different approach.
With more than 1,500 studios open globally, the brand has built its reputation around accessibility, structure, and consistency. Its philosophy of “Pilates for every body” is designed to make reformer Pilates approachable for both beginners and experienced members alike.
A major part of that experience comes from the variety within the programming.
Club Pilates offers multiple class formats focused on different training styles and outcomes, including strength, cardio, control, mobility, suspension training, and recovery. Combined with four progressive class levels, this allows members to continue developing over time while keeping the experience varied and engaging.
The instructor model is another key differentiator.
Club Pilates places significant emphasis on instructor education through a comprehensive training programme that supports teaching quality, movement knowledge, safety, and consistency across the member experience. In an industry where instructor quality can vary significantly between studios, this has become a major advantage.
Studios are also designed to offer more than just traditional reformer classes.
Alongside Reformers, Club Pilates studios utilise a wide range of equipment, including EXO-Chairs, springboards, TRX systems, weights, mats, and other apparatus to create dynamic and versatile sessions. This enables classes to feel fresh, progressive, and adaptable to different member needs.
As reformer Pilates continues to gain momentum across the UK, the opportunity within the category remains significant.
The market is still relatively underpenetrated compared to more mature international markets, while consumer awareness continues to rise rapidly. For this reason, many industry observers see reformer Pilates as one of the strongest long-term growth categories within boutique fitness and wellness.
And for brands focused on scalability, accessibility, and high-quality member experiences, the future of the sector looks exceptionally strong.
The Club Pilates Franchise Opportunity
Welcome to Club Pilates
